Summary
Overview
Work History
Education
Skills
Timeline
Generic
Zubair Paracha

Zubair Paracha

Dubai

Summary

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

13
13
years of professional experience

Work History

Ecommerce Accounts Manager

Fissman Kitchenware Trading DWC LLC
01.2021 - Current
  • Scaled e-commerce revenue from 4-figure baseline to 6-figures by expanding channels and increasing product range, handled 1500+ products catalog.
  • Marketplaces: Managed Amazon Seller Central, Amazon Vendor Central & Noon (plus Trendyol, Mumzworld, Firstcry, Lifestyle, 6th Street); optimized listings/rankings and promo calendars; sustained 4–6x ROAS on Amazon/Noon PPC.
  • Platforms: Built and operated Shopify and WooCommerce stores, including catalog setup, payment integration, and running performance campaigns (Google Ads, Meta Ads).
  • Reduced fulfillment costs and improved speed via rate negotiations, 3PL optimization, and KSA Fulfillment
  • Team & growth: Built and led a lean e-commerce operations team; partnered with marketplace account managers to boost sales.
  • Delivered B2B projects end-to-end and conducted China sourcing trips to secure reliable suppliers and better pricing.

Web Developer and SEO Specialist

Boston Management Consulting International LLC
11.2017 - 01.2021
  • Developed and launched a new website to list courses, improving accessibility and boosting lead generation.
  • Built a customized CRM system from scratch (PHP/MySQL/jQuery) and integrated it with course inquiry and registration forms, streamlining data management.
  • Integrated Google tools (Analytics, Ads, Search Console) to track performance, optimize campaigns.
  • Achieved first-page Google rankings for multiple course pages through SEO best practices and targeted keyword strategies.
  • Managed and grew social media channels, increasing company visibility and driving consistent inbound leads.

IT Officer/Web Developer

Lifco International Group
08.2015 - 10.2017
  • Managed and maintained Souq.com with 2000+ SKUs and developed websites for all sister companies, ensuring smooth e-commerce operations.
  • Oversaw server updates, ERP backups, and NAS storage management to safeguard data and maintain business continuity.
  • Provided IT support across all branches, handling system issues, group emails, hosting, and domain management.
  • Procured and configured laptops, software, and IT infrastructure, while coordinating with ERP vendors for ongoing support.
  • Negotiated and maintained Annual Maintenance Contracts (AMCs) to ensure uninterrupted IT services and vendor compliance.

Web Developer & E-Marketing Specialist

Be You International
07.2013 - 07.2015
  • Developed and managed websites end-to-end, ensuring responsive design, smooth functionality, and timely updates.
  • Implemented search engine optimization (SEO) strategies that improved website visibility and search rankings.
  • Planned and executed social media marketing campaigns, driving engagement and product awareness.
  • Managed email marketing campaigns (design, segmentation, automation), contributing to lead generation and customer retention.

Web Developer

City Style LLC
06.2012 - 06.2013
  • Developed and maintained websites for the main company and sister concerns.
  • Managed SMS marketing campaigns to engage clients and drive conversions.
  • Planned, executed, and optimized Facebook ad campaigns

Education

Bachelor's of Computer Science (BSCS) -

University of Peshawar
Peshawar, Pakistan
06-2011

Skills

E-commerce:

  • Managed multiple marketplaces: Amazon Seller Central, Amazon Vendor Central, Noon, Trendyol, Mumzworld, FirstCry, Carrefour, SharafDG, Homebox, Instashop
  • Worked with e-commerce platforms: Shopify, WooCommerce, Magento, PrestaShop, OpenCart
  • Created and optimized product listing pages, including Amazon A Content
  • Managed Amazon PPC and Noon Ads campaigns

Digital Marketing:

  • Meta Business Manager (Meta Ads), Snapchat Ads, TikTok Agency Ads
  • Email Marketing: Mailchimp, Klaviyo
  • SEO: On-Page, Off-Page, Competitor Research using Ubersuggest, Moz, Google Keyword Planner
  • UGC content creation through influencers
  • Upsell & downsell planning

Creative Tools:

  • Adobe Photoshop, Canva, CapCut

Payment Gateways:

  • Network, Stripe, DPO, MamoPay

Data Analytics:

  • Product research using Google Trends, Google Keyword Planner, Jungle Scout, Helium 10, Keepa
  • Product research through Meta Ads Library
  • Prepared and analyzed Excel reports for ROI, ad budget planning, and ROAS tracking

Operations & Supply Chain:

  • Sourcing (Alibaba, 1688), shipping, last mile delivery, 3PL, warehousing, inventory planning, and market trend analysis
  • Experience with Zoho Inventory, FirstBit (1C), ERP support

CRM & Web Hosting:

  • Zoho CRM, in-house CRM development
  • Web hosting (cPanel, Plesk), email systems (G Suite, Office 365)

Business Expertise:

  • Experience in B2C & B2B sales
  • Import & export management
  • Specialized in Home & Kitchen and Beauty categories
  • Service business management

Timeline

Ecommerce Accounts Manager

Fissman Kitchenware Trading DWC LLC
01.2021 - Current

Web Developer and SEO Specialist

Boston Management Consulting International LLC
11.2017 - 01.2021

IT Officer/Web Developer

Lifco International Group
08.2015 - 10.2017

Web Developer & E-Marketing Specialist

Be You International
07.2013 - 07.2015

Web Developer

City Style LLC
06.2012 - 06.2013

Bachelor's of Computer Science (BSCS) -

University of Peshawar

Similar Profiles

CREATE PROFILE
Zubair Paracha