Summary

Overview

Work History

Education

Skills

Timeline

Zubair Paracha

Dubai

Summary

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

years of professional experience

Work History

Ecommerce Accounts Manager

Fissman Kitchenware Trading DWC LLC

Dubai, United Arab Emirates

01.2021 - Current

Scaled e-commerce revenue from 4-figure baseline to 6-figures by expanding channels and increasing product range, handled 1500+ products catalog.
Marketplaces: Managed Amazon Seller Central, Amazon Vendor Central & Noon (plus Trendyol, Mumzworld, Firstcry, Lifestyle, 6th Street); optimized listings/rankings and promo calendars; sustained 4–6x ROAS on Amazon/Noon PPC.
Platforms: Built and operated Shopify and WooCommerce stores, including catalog setup, payment integration, and running performance campaigns (Google Ads, Meta Ads).
Reduced fulfillment costs and improved speed via rate negotiations, 3PL optimization, and KSA Fulfillment
Team & growth: Built and led a lean e-commerce operations team; partnered with marketplace account managers to boost sales.
Delivered B2B projects end-to-end and conducted China sourcing trips to secure reliable suppliers and better pricing.

Web Developer and SEO Specialist

Boston Management Consulting International LLC

Dubai, United Arab Emirates

11.2017 - 01.2021

Developed and launched a new website to list courses, improving accessibility and boosting lead generation.
Built a customized CRM system from scratch (PHP/MySQL/jQuery) and integrated it with course inquiry and registration forms, streamlining data management.
Integrated Google tools (Analytics, Ads, Search Console) to track performance, optimize campaigns.
Achieved first-page Google rankings for multiple course pages through SEO best practices and targeted keyword strategies.
Managed and grew social media channels, increasing company visibility and driving consistent inbound leads.

IT Officer/Web Developer

Lifco International Group

Sharjah, United Arab Emirates

08.2015 - 10.2017

Managed and maintained Souq.com with 2000+ SKUs and developed websites for all sister companies, ensuring smooth e-commerce operations.
Oversaw server updates, ERP backups, and NAS storage management to safeguard data and maintain business continuity.
Provided IT support across all branches, handling system issues, group emails, hosting, and domain management.
Procured and configured laptops, software, and IT infrastructure, while coordinating with ERP vendors for ongoing support.
Negotiated and maintained Annual Maintenance Contracts (AMCs) to ensure uninterrupted IT services and vendor compliance.

Web Developer & E-Marketing Specialist

Be You International

Abu Dhabi, United Arab Emirates

07.2013 - 07.2015

Developed and managed websites end-to-end, ensuring responsive design, smooth functionality, and timely updates.
Implemented search engine optimization (SEO) strategies that improved website visibility and search rankings.
Planned and executed social media marketing campaigns, driving engagement and product awareness.
Managed email marketing campaigns (design, segmentation, automation), contributing to lead generation and customer retention.

Web Developer

City Style LLC

Abu Dhabi, United Arab Emirates

06.2012 - 06.2013

Developed and maintained websites for the main company and sister concerns.
Managed SMS marketing campaigns to engage clients and drive conversions.
Planned, executed, and optimized Facebook ad campaigns

Education

Bachelor's of Computer Science (BSCS) -

University of Peshawar

Peshawar, Pakistan

06-2011