AbdelRahman Refaie
Summary
Dynamic consultant with over 10 years of expertise in clinical solutions, life sciences, and genomics. Demonstrated proficiency in strategic planning, pricing structures, and enhancing market presence across the MENA region. Proven track record in onboarding channel partners, launching innovative solutions, and consistently exceeding sales targets while managing key accounts.
Renowned for fostering cross-functional collaboration, cultivating strong stakeholder relationships, and introducing cutting edge technologies, all driven by a customer-focused approach and a commitment to delivering measurable business growth.
Overview
11
11
years of professional experience
Work History
Business Development Lead, Middle East
M42 Health
01.2024 - Current
- Company Overview: m42.ae
- Manage portfolio of genomics and digital health solutions form the M42 across UAE and active collaboration in the Middle East, working closely with different departments the hospitals, polyclinics, Pharmacies and medical centers.
- Expanded active genomics testing partnerships from 2 to 9 clients in 6 months by building strong partnerships with new channel partners, opening up new opportunities in precision medicine and healthcare ecosystem.
- Work closely with teams across marketing, and operations to ensure smooth, efficient sales processes and seamless experience for customers from initial engagement to delivery.
- Develop and maintained strong relationships with in healthcare within M42 network and local and global health care network leveraging their insights to foster business development and position the company as a trusted partner in the region.
- Partner with government stakeholders and managed to establish new initiative for Cervical cancer screening.
- Engage with key stakeholders staying on top of market trends and identifying new opportunities.
Regional Sales Manager, Middle East
Labsystems Diagnostics
01.2023 - 01.2024
- Company Overview: www.labsystemsdx.com
- Drove business growth and significantly expanded the market share for Newborn Screening Programs across the Middle East and North Africa region, helping to make a meaningful impact on healthcare.
- Built and nurtured strategic relationships with channel partners, working closely with them to improve sales performance and ensure smooth delivery of programs.
- Collaborated with KOLs and key stakeholders in health departments across MENA, creating strong partnerships that influenced the adoption and success of screening programs.
- Worked hand-in-hand with channel partners to craft accurate sales forecasts, ensuring all efforts were aligned to exceed regional targets and drive sustained growth.
- Provided hands on, advanced technical training to both sales and support teams, ensuring they had the knowledge to deliver excellent customer service and maintain a high level of product expertise.
- Acted as a trusted advisor throughout both pre and post sales processes, making sure product solutions were tailored to meet the unique healthcare needs of each country and its infrastructure.
- Key Achievements:
- Designed and launched a streamlined demo order system that made it easier and more efficient for newly onboarded channel partners to get up and running ultimately improving partner onboarding and operational efficiency.
- Successfully expanded the business by bringing four new channel partners on board in four different countries, helping to grow the regional footprint and strengthen the brand's presence across the MENA region.
Microbiology and Genomics Product Specialist, UAE and Oman
Zahrawi Group
01.2019 - 01.2023
- Company Overview: www.zahrawigroup.com
- Identified market opportunities and generated leads to drive business growth across the region.
- Delivered application and technical support to customers, including induction and refresher training.
- Collaborated with the field service team to troubleshoot and resolve technical issues efficiently.
- Managed case submissions and uploaded data for analysis by the technical team, ensuring timely resolution of customer concerns.
- Coordinated customer needs related to campaigns, reagent reimbursements, and other requirements, working closely with principal partners.
- Conducted product demonstrations, evaluations, and training sessions to effectively present solutions to prospective customers.
- Developed and offered tailored solutions based on customer needs, leveraging key product offerings from top principals, including:
- Beckman Coulter: Lab Automation
- Agilent: SureSelect, Surescan Microarray, and DNA/RNA QC systems.
- Illumina: Miseq
- Cepheid: GeneXpert PCR.
- GenMark Dx: ePlex.
- BioRad: CFX PCR systems.
- Key Achievements:
- Surpassed sales targets for three consecutive years, managing gross margin and achieving 190% of target in 2020, 121% in 2021, and 126% in 2022, resulting in total revenue of $8 million.
- Drove significant growth in the Agilent Genomics business by adding nearly 10 systems (Tapestation and Bioanalyzers) and successfully establishing the SureSelect business within the UAE.
Genomics Specialist
Alliance Global, AGBL
01.2017 - 11.2019
- Company Overview: www.agbl.net
- Identified diagnostics genomics centers, research labs, universities, and institutes, and generated leads for acquiring Next Generation Sequencing (NGS) while expanding the business with existing customers throughout.
- Conducted demos and presentations for customers to provide solutions from the genomics and life science portfolio: Illumina, Verogen, 10X Genomics and Beckman Coulter Automation based on marketing surveys and customer visits.
- Prepared workshops and provided scientific advice, liaising with all technical and marketing support teams to offer the right solutions to customers.
- Managed tenders by selecting the proper products and the best prices to win.
- Key Achievements:
- Achieved a milestone by selling the first MiSeq system for PGS at Ganien IVF Center, making it the first IVF center in Egypt with a fully integrated IVF and advanced genomics lab.
- Successfully sold and installed a MiSeq system at the American University in Cairo's School of Science, supporting cutting-edge research and education.
- Introduced a new test for Whole Exome Sequencing at the Magdi Yacoub Foundation.
Product Specialist
Ghalioungui Trade
01.2016 - 01.2017
- Company Overview: ghalioungui.com
- Handled the Respiratory Solutions of the Medtronic Brand:
- Worked closely with the medical team to identify selling possibilities and evaluate their needs
- Worked with the service team to solve any breakdowns in order to ensure the systems continued running.
- Prepared and delivered appropriate presentations on products and services and gathered feedback from customers or prospects.
Researcher
The International Genetically Engineered Machine (iGEM) Foundation
02.2015 - 10.2015
- Company Overview: http://2015.igem.org/Team:Cairo_Egypt
- Professional, scientific and technical activities
- "Cairo_Egypt Team" achieved the Bronze Medal in Boston, USA to be the first African team won in the competition's history, the team developed a scientific idea to treat the cancerous cells using the microorganism as a vehicle to release cytotoxin protein only in the cancerous tissues avoiding the normal tissue through Quorum sensing mechanism.
Education
Master of Business Administration - MBA -
ESLSCA University
Bachelor of Biotechnology - Biotechnology and Molecular Biology
Cairo University
01.2016
Regenerative Medicine and Cell Biology Program - undefined
University of Toronto
04.2014
Skills
- Business process improvement
- Team mentoring
- Competitive analysis
- Proposal writing
- Strategic planning
- Customer retention
- Market research
- Business development
- Negotiation tactics
LANGUAGE SKILLS
Mother tongue(s): Arabic
Other language(s): English | French | German
Training
- Illumina EMEA Channel Partner induction Training Illumina [ 2021-01 – 2021-02 ]
- Agilent Genomics Product Bootcamp Agilent Technologies [ 2020 ]
- Biomek Series - Application Training Beckman Coulter [ 2022-02 – 2022-02 ]
- GenMark Technical Training for the ePlex System GenMark DX [ 2020-10/2020-12 ]
- Cepheid Tier 1, 2 Technical and Application Training Cepheid [ 2020-12/2021-01 ]
- BioRad CFX Systems Training BioRad [ 2021-09/2021-09 ]
Publications
[2016] Developing Novel Techniques To Eliminate The Heavy Metals In The Domestic Waste Water My team were able to succeed to identify group of genes have an important role of encoding specific protein that degrades the heavy metals. we Isolated the genes and published in the Gene Bank under accession No. LC158074.1.
References
Can be provided upon request
Timeline
Business Development Lead, Middle East
M42 Health
01.2024 - Current
Regional Sales Manager, Middle East
Labsystems Diagnostics
01.2023 - 01.2024
Microbiology and Genomics Product Specialist, UAE and Oman
Zahrawi Group
01.2019 - 01.2023
Genomics Specialist
Alliance Global, AGBL
01.2017 - 11.2019
Product Specialist
Ghalioungui Trade
01.2016 - 01.2017
Researcher
The International Genetically Engineered Machine (iGEM) Foundation
02.2015 - 10.2015
Bachelor of Biotechnology - Biotechnology and Molecular Biology
Cairo University
Regenerative Medicine and Cell Biology Program - undefined
University of Toronto
Master of Business Administration - MBA -
ESLSCA University
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