RONISH EDAKKARA
Dubai
Summary
Seasoned business development and operations leader leveraging 23 years in medical devices and solutions sector with extensive successes in revenue generation, performance improvements and customer retention. Highly adept in demonstrating key strengths in the alignment and fulfillment of organizational goals through development, planning and execution of profitability, growth and compliance initiatives.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Business Development Consultant- Middle East
Victrix
Dubai
05.2023 - Current
- Expanded Middle East market for healthcare IT, AI solutions, and niche MedTech products.
- Researched target markets to pinpoint emerging trends, opportunities, and potential customer base for distributing new medical devices & software.
- Executed strategies for budgeting and financial management
- Collaborated with manufacturers to negotiate terms and agreements, resulting in a diverse range of niche products for distribution.
- Formulated business plans and sales strategies to drive revenue generation and promote growth.
- Refined approaches to product launch, sales, and marketing.
- Led and trained teams effectively
- Implemented standard operating protocols.
Business Unit Manager
Pimex Medical Equipments
Dubai
12.2010 - 04.2023
- Enhanced business unit performance by developing and implementing strategies for key manufacturers including Edwards Lifesciences, Gimmi Gmbh, Smiths Medical, Baxter and Vernacare.
- Successfully increased business growth by 15% through effective leadership in operations, strategic vision, and long-term planning with an average profit margin of 40%
- For 10 consecutive years, successfully secured tender business from major clients across various departments including Dubai's department of health, Abu Dhabi's health authority,and Cleveland clinic-Abu Dhabi.
- Increased quality standards by implementing effective business strategies, systems, and procedures.
- Maintained diligent monitoring of daily activities, while also offering guidance and mentorship to team members in order to exceed established performance targets.
- Engaged in sales forecasting, budgeting, and implementing marketing strategies to drive business growth while aligning with MECOMED guidelines & government regulations.
- Established and cultivated valuable, enduring customer connections while managing a global network of industry leaders.
Marketing Supervisor / Technical Specialist / Sales & Service Engineer
NMC Trading
Dubai
02.2004 - 10.2010
- Successfully executed product launch, marketing, and clinical engagement initiatives for Patient monitoring devices, respiratory therapy, dialysis, and Invitro Diagnostics portfolios. Oversaw brands including Welch Allyn, Vitalograph, Weinmann, Rudolf, Nipro.
- Performed comprehensive market analysis and research to track market trends, analyze customer preferences, and leverage valuable insights for identifying potential new brand additions.
- Performed installations, configurations, and calibrations on medical devices to guarantee peak performance and adherence to manufacturers' standards.
- Delivered comprehensive product and application trainings to end-users
- Managed budgeting and forecasting of marketing initiatives.
Service Engineer - Patient Monitors & Ultrasound
Larsen & Toubro
India
01.2002 - 01.2003
Sales & Service Engineer - Patient Monitors
Mediworld
India
01.2000 - 01.2002
Education
Bachelor's - Business Administration
Madurai Kamaraj University
06.2010
Diploma - Medical Electronics
Institute for Human Resources Development
06.2000
Skills
- Sales management
- Business development
- P&L management
- Strategic marketing
- Key account management
- Product management
- Concept selling
- Team building
- Clinical & application training
- Code of ethics & compliance
- Market research & analysis
- Business process improvement
- Competitive analysis
- Contract negotiation
Certification
- AI in health care, 2024
- AI in product management, 2024
- Integrity Coaching & Selling, 2019
- Laparoscopy & Open Surgery Devices, 2009
- Sleep Diagnosis & Therapy, 2009
Accomplishments
- Business Development: Spearheaded the establishment of two major partnerships, leading to a 30% increase in revenue for Pimex Medical.
- Expanded Edwards Lifesciences' Critical Care Business from $40,000 to $500,000 over four years.
- Played a key role in the establishment of enhanced recovery after surgery programs within major healthcare organizations in the UAE.
- Developed the TAVR Therapy Business in the United Arab Emirates, which currently stands at 2.4 million USD.
- Edwards Lifesciences successfully launched new generation products, including Inspiris Resilia Aortic and Mitral valves, leading to a 20% increase in revenue growth. Additionally, the launch of SMT coronary stents in the UAE achieved entry into two key accounts in the first year.
Healthcare domain expertise
- Interventional cardiology & cardiac surgery products - Transcatheter aortic valves, bio-prosthetic valves , coronary stents and consumables.
- General and laparoscopy surgical devices - Gynecology, Urology and abdomen.
- Anesthesia and Intensive care unit advanced hemodynamic monitoring.
- Anesthesia airway management products and pain management solutions.
- Hemodialysis,CRRT equipments and consumables.
Awards
- Received the Best Distributor Partner Award for Sales Growth from Edwards Lifesciences and Smiths Medical.
- Received the Best Vendor Award for Customer Support by the Department of Health, Dubai.
Timeline
Business Development Consultant- Middle East
Victrix
05.2023 - Current
Business Unit Manager
Pimex Medical Equipments
12.2010 - 04.2023
Marketing Supervisor / Technical Specialist / Sales & Service Engineer
NMC Trading
02.2004 - 10.2010
Service Engineer - Patient Monitors & Ultrasound
Larsen & Toubro
01.2002 - 01.2003
Sales & Service Engineer - Patient Monitors
Mediworld
01.2000 - 01.2002
Bachelor's - Business Administration
Madurai Kamaraj University
Diploma - Medical Electronics
Institute for Human Resources Development
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