Adheesh Nayak

• Leading Analytics Roadmap & Product Strategy for Marketing and E-commerce departments. Working with Senior Directors and Market heads to identity opportunities, define scope, measures of success and value enablement
• Leading the full product lifecycle - defining requirements, solutioning, making decisions during development & implementing solution for stakeholders. Leading and managing vendor teams of size 10-15
• Collaborating with cross functional teams including Data engineering, Data Science, Marketing, Category management and Finance
• Key initiatives include Customer behavior & Shopper Analytics, Market Mix Modeling, Dynamic Content Optimization, Search and Promo Optimization, Assortment Optimization and Product recommendation
• Leading initiative on Dynamic Content Optimization involves in-flight optimization of programmatic and social ads based on Audience groups, Passion points, Customer behavior and demographics
• Leading Customer and Shopper Analytics studies including Customer segmentation, Market basket analysis and Loyalty Purchase behavior to drive effective Retail media display and promotions
• Led On Demand Delivery Assortment Optimization for Talabat, Instashop and Quick Market to identify portfolio gaps, price and promo opportunities; contributing more than $3M GSV to the MEA region
• Led Amazon Search and Promo optimization for India and Australia to measure and optimize the ROI of search assets and promotion buckets; enabling more than $2M NSV

• Led Insights for $27Bn North American Beverage business. Worked directly with Regional heads of Insights to build holistic picture of product & marketing performance to design product strategy and execution
• Integrated insights from POS and Panel studies with consumer preferences and social media sentiments
• Analyzed consumer survey information to understand brand awareness, affinity and preference; used the same to enhance the marketing content and media buying
• Standardized and automated initiatives across US divisions that operate as individual units with independent execution
• Extensive use of data sources like IRI, Kantar, Nielsen, Morning Consult Social listening

• Role involved Client management, Account growth, Team management, Analytics Solutioning & Account growth. Managed 2 accounts in parallel with total team size of 8-10 folks comprising of Project leads, SBAs, BAs and Sales consultants
• Awarded 3 promotions within 5 years growing from Business Analyst - Senior Business Analyst - Project Lead - Project Manager
• Led Product Development for last mile data mining automation and harmonization platform for CPG vertical. Role involved designing the vision, analytics roadmap, competitor and market analysis of the product which is was implemented for multiple Fortune 500 CPG company and increased operational efficiency by ~80%
• Led sales and marketing teams to identify Market cohorts, Ideal Customer Profiles along with implementation of Sales strategies including Cold Outreach, Email/LinkedIn marketing and Webinars.
• Worked with innovation & brand management head of world's largest Cranberry juice manufacturer to optimize portfolio by designing strategy for innovation products (Client - Ocean Spray)
• Market Mix Modeling(Client - Cracker Barrel) - Helping US based fine dining restaurant chain with more than 650 stores by building Market Mix models and managing optimizing $600M marketing spend
• Price and Promotions Modeling (Clients - Clorox, Nike) - Measured Price Elasticity and effect of In Store promotions and competitor prices on Incremental sales using regressions models
• Led initiatives including Customer Segment Migration , Campaign Analytics & Management, Banking Analytics (Clients - Amway, Mogo Bank Canada)
• Cross-trained existing employees to maximize team agility and performance

Positions held at TEG:

• Business Analyst - July, 2014 to April, 2016
• Senior Business Analyst - April, 2016 to October, 2017
• Project Lead - October, 2017 to October, 2019