Affaf Shaukat
Dubai,UAE
Summary
A strategic marketing professional with expertise in promotional marketing strategy, product launches mastery, and mobile marketing capability. Demonstrates proficiency in web analytics monitoring and influencer partnership building to drive brand growth and engagement. Committed to leveraging skills to enhance digital presence and achieve impactful results in dynamic marketing environments.
Overview
10
10
years of professional experience
Work history
Senior marketing manager
LINEN LUSH TRADING LLC
DUBAI, UAE
2025.08 - Current
- Optimised website content for better search engine ranking.
- Established strategic partnerships with key industry influencers for wider reach of promotional campaigns.
- Managed cross-functional teams for effective project completion.
- Orchestrated market research activities to understand consumer behaviour.
- Negotiated contracts with vendors and agencies thereby securing cost-effective services for the company.
- Allocated teams, materials and calendar space for individual projects.
Marketing manager
LSPL SHIPPING LLC
DUBAI, UAE
2023.09 - 2025.07
- Coordinated with sales department for enhanced lead generation.
- Implemented SEO practices for improved website visibility.
- Optimised ad spend through strategic pay-per-click campaign management.
- Devised product launch plans for successful market entry and uptake.
- Conducted market research, identifying emerging trends and opportunities.
Marketing assistant
Glam Planner event L.L.C
DUBAI, UAE
2022.01 - 2023.09
- Ensuring employees follow all policies and procedures.
- Assessing reports provided by the HR team, team leaders and operations managers to determine employee performance and training needs.
- Suggesting changes in policies and procedures based on employee and company needs.
- Researching compensation standards set by industry and governing bodies in order to create salary structures and administer employee benefits.
- Creating recruitment plans, interview schedules and evaluation standards in accordance with HR methodologies and labour laws
- Supervising all HR activities, communications, reports, requests and documents created and received by the team
- Attending interdepartmental meetings with other managers
- Overseeing exit interviews and procedure
Business development executive
Trends Management Consultancy
DUBAI, UAE
2019.02 - 2022.01
- Identify and research potential clients.
- Develop and maintain client relationships.
- Coordinate with sales teams to develop mutually beneficial proposals.
- Negotiate contract terms with clients and communicate with stakeholders.
- Monitor project teams to ensure contracts are executed as agreed.
- Gather useful information from customer and competitor data.
- Make and give presentations to prospective clients and internal executives.
- Create and implement processes and policies to support the overall business.
- Track, identify and add qualified prospects to sales pipeline.
- Develop and manage strategic partnerships to grow business.
- Track and report on the status of proposal components
- Conduct ongoing market research.
- Work with the pricing department to create rate proposals.
- Drive the end-to-end sales process.
- Prepare and submit sales contract.
HR Assistant
Sharjah collection hotel Management
SHARJAH, UAE
2016.01 - 2019.01
- Maintain employee records (soft and hard copies)
- Update HR databases (e.g., new hires, separations, vacation and sick leaves)
- Assist in payroll preparation by providing relevant data, like absences, bonus, and leaves.
- Prepare paperwork for HR policies and procedures.
- Process employees’ requests and provide relevant information.
- Coordinate HR projects, meetings, and training seminars.
- Collaborate with the Recruiter to post job ads on careers pages and process incoming resumes.
Education
Bachelors in arts - MARKETING
Federal University Karachi
KARACHIMasters - International Relation
Federal University Karachi
KARACHISkills
- Promotional marketing strategy
- Product launches mastery
- Mobile marketing capability
- Web analytics monitoring
- Influencer partnership building
Language
English (Fluent)
Urdu (Native)
Arabic (Reading, writing, understanding)
Timeline
Senior marketing manager
LINEN LUSH TRADING LLC
2025.08 - Current
Marketing manager
LSPL SHIPPING LLC
2023.09 - 2025.07
Marketing assistant
Glam Planner event L.L.C
2022.01 - 2023.09
Business development executive
Trends Management Consultancy
2019.02 - 2022.01
HR Assistant
Sharjah collection hotel Management
2016.01 - 2019.01
Bachelors in arts - MARKETING
Federal University Karachi
Masters - International Relation
Federal University Karachi