Afsal Shajahan
Modern Trade Accounts Executive
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
10
10
years of professional experience
Work History
Modern Trade Account Specialist
A&P WLL
02.2023 - Current
- Analyzed data trends to identify business growth opportunities, contributing to increased revenues.
- Increased product visibility with successful merchandising strategies, strengthening brand presence in the market.
- Assisted clients in maximizing shelf space utilization through effective planogramming strategies, leading to better inventory turnover rates.
- Negotiated favorable trade agreements that resulted in cost savings and increased profitability for the company.
- Maintained strong relationships with clients through regular communication and timely issue resolution.
- Boosted sales performance by developing strategic relationships with key accounts and implementing effective promotional programs.
- Conducted regular market research to stay informed of industry trends and competitor activities, informing strategic decision-making processes.
- Contributed to the development of annual sales budgets and forecasts, providing valuable input on market trends and growth potential.
- Evaluated the effectiveness of ongoing promotions using data-driven insights, informing future campaign planning efforts.
Key Accounts Executive
Juma Al Majid Holding Group LLC
09.2014 - 12.2022
- Achieved revenue targets consistently through effective negotiation and contract management with key clients.
- Secured new business opportunities by leveraging strong relationships within existing customer base and utilizing a consultative selling approach.
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Optimized sales performance by identifying opportunities within existing key accounts and upselling accordingly.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Analyzed key competitors to respond to competitive threats.
- Trained and developed new recruits and sales associates in products and company processes and procedures
- Managed the execution of sales plans for slow-moving, non-selling SKUs and other corrective sales action plans
- Maintained up-to-date knowledge on the end-to-end product range of Home Appliances (Smart TV, Washing Machine, Refrigerator, Freezer, Cooker, Dryer, Chiller, Water Cooler, Air Conditioners etc)
Education
Bachelor of Commerce (B. Com) - Accounting And Business Management
Acharya Nagarjuna University
06.2013
Diploma In Arts &Animation - Graphic Design
Toonz AnimationAcademy (in Association With European Carolus Magnus University)
04.2009
Skills
- Goal-oriented mindset
- Data-driven decision-making
- Pricing strategy
- Client Retention Strategies
- Performance Tracking
- Competitor Analysis
- E-commerce understanding
- Key Account Identification
- Upselling strategies
- Computer Skills
- Team Leadership
- Decision-Making
- Market Research
Websites
Industry
Consumer Electronics and Home Appliances
Personal Information
DOB : 22-11-1988
Nationality : Indian
Driving Licence : UAE, INDIA
Timeline
Modern Trade Account Specialist
A&P WLL
02.2023 - Current
Key Accounts Executive
Juma Al Majid Holding Group LLC
09.2014 - 12.2022
Bachelor of Commerce (B. Com) - Accounting And Business Management
Acharya Nagarjuna University
Diploma In Arts &Animation - Graphic Design
Toonz AnimationAcademy (in Association With European Carolus Magnus University)
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