Ahmad Barbour
Dubai ,UAE
Summary
Accomplished professional with expertise in key account management, sales strategy and execution, and negotiation and contract management. Proven ability to conduct market research and competitive analysis, driving data-driven decision making. Skilled in trade marketing and promotions, with a strong focus on relationship-building. Career goal includes leveraging extensive experience to drive business growth and enhance market presence.
Overview
11
11
years of professional experience
Work History
CBD Assistant Manager - Modern Trade
Unilever
Dubai , UAE
03.2022 - Current
- Develop and execute route to market to optimize distribution channels, increase market penetration and drive revenue growth.
- Enhance Sales performance , develop and implement trade programs, marketing plans incentive strategies and loyalty programs.
- Enhance Sales performance , develop and implement trade programs, marketing plans incentive strategies and loyalty programs.
- Expand distribution network and establish strategic partnerships with key wholesalers and retailers.
- Design and implement pricing strategies between key retailers and wholesalers, ensure alignment with category ambitions to drive profitability and market share growth.
- Analyze the competitive environment and market trends to identify key opportunities for sales growth and strategic positing and growth.
- Develop and execute customer Sales Plans for top- tier accounts to meet customer needs within category ambitions.
- Lead contract negotiations, secure long term partnership and favorable agreements that aligns with business objectives
- Execute joint business plans with retailers, drive instore activations and foster category growth.
- Collaborate with operations, supply chain, and finance teams to ensure alignment on account goals and drive operational excellence.
Senior key account executive
Unilever
Dubai , UAE
06.2019 - 02.2022
- Delivered sustainable, profitable growth against aligned targets.
- Increased accounts revenue and identified fresh opportunities.
- Planned & rolled out instore activities to drive sales alongside with marketing team.
- Maintained steady instore visitation frequency to ensure proper implementation , brand presence , door volume , and visual roll out and driving turn.
- Monitored market trends and provided regular competitor feedback.
- Coordinated with category operations on portfolio efficiency and utilization.
- Negotiated and executed BDA lead to a positive turnover up - level ROI.
Key account executive
Unilever
Dubai , UAE
12.2017 - 05.2019
- Managed multiple accounts with high-quality client care through tactical planning and campaign delivery.
- Resolved client complaints quickly and used feedback to improve account management services.
- Built and developed constructive relationships with clients to increase account spending and loyalty.
- Reported on account progress, targets and forecasts and sought solutions to performance issues.
- Identified new business opportunities and increased lead generation to grow profits.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
Client service executive
ACC
, KSA
01.2014 - 12.2017
Education
Bachelor of Commerce - Banking and Finance
Beirut Arab University
Lebanon /2009 - /2014
Skills
- Key account Management
- Sales Strategy & Execution
- Negotiation & Contract Management
- Market Research & Competitive Analysis
- Trade Marketing & Promotions
- Data - Driven Decision Making
- Relationship-building
Languages
English
Fluent
Arabic
Native
Affiliations
- Professional Tennis
Timeline
CBD Assistant Manager - Modern Trade
Unilever
03.2022 - Current
Senior key account executive
Unilever
06.2019 - 02.2022
Key account executive
Unilever
12.2017 - 05.2019
Client service executive
ACC
01.2014 - 12.2017
Bachelor of Commerce - Banking and Finance
Beirut Arab University
/2009 - /2014
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