Alfie Gonzales
Dubai,United Arab Emirates
Summary
Working as a visual merchandiser offering 16 years of experience creating memorable and effective visual displays for both interior and exterior applications. Skilled in acquiring and applying product knowledge to drive sales and manage overstock. Aiming to fulfill role of increased responsibility to contribute immediate value to company and team. Determined professional with dedication to hard work and team player attitude. Punctual and focused. Well-organized and creative. Receiving an awards/recognitions of the brands by showing good execution standards.
Overview
19
19
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Stylist/Visual Merchandiser
Alshaya International
Dubai, United Arab Emirates
11.2011 - Current
- Curated wardrobe to organise styles per season and colours.
- Watched fashion channels to stay abreast with latest fashion trends and seasonal colours.
- Recommended fresh styling ideas to inspire clients to try new fashion trends and discover personal style.
- Showcasing new fashionable trends in the window to invite and convert the window shoppers to a customer.
- Maintaining clean and balanced window with it comes to the composition of scheme and display forms. Applying a lighting strategies.
- Planning a head time for the updates preparing the samples rails, double checking the window scheme for the window update studying the mood boards.
- Creating a relevant adaption for MENA.
Visual Merchandiser
GOLDEN ABC, Inc.
Bacolod, Philippines
04.2005 - 04.2010
- Helped to increase in-store foot traffic by creating winning visual displays.
- Produced post-campaign reports to analyse KPIs.
- Reviewed product performance on periodic basis to refine marketing and merchandising strategies.
- Proposed detailed and strategic updates to drive impact of existing layouts.
- Optimised product and display locations to generate maximum visual impact.
- Took advantage of seasonal trends to create relevant and sophisticated displays.
- Replenished display inventory, restructuring based on available stock.
- Planned aesthetically pleasing displays to showcase company products and capture new sales.
- Executed effective merchandising methods to drive sales increase of [Number]%.
- Presented solutions for inefficiencies in store layout and range presentation.
- Monitored adherence to company standards for consistent visual merchandising practices.
Education
Diploma of Education - Hospitality Management
lA CONSOLACION COLLEGE BACOLOD
PHILIPPINES 06.2003 - 04.2006
Skills
- Mannequin dressing
- Merchandising plan creation
- Product knowledge
- Sales strategy
- Merchandising and display management
- Merchandising layout planning
- Corporate visual standards
- Technical Assembling
- Window planning set up (seasonal)
- Communication skills
- Listening skills
- Microsoft office presentation
Languages
English
Fluent
Interests
Fashion runway
New trends
Interior designing
Product material and prints
Hobbies
Soccer, Basket ball, online gaming, movies
Certification
- Certified Stylist/Visual Merchandiser, of H&M, Alshaya International
- Styling Training
Timeline
Stylist/Visual Merchandiser
Alshaya International
11.2011 - Current
Visual Merchandiser
GOLDEN ABC, Inc.
04.2005 - 04.2010
Diploma of Education - Hospitality Management
lA CONSOLACION COLLEGE BACOLOD
06.2003 - 04.2006
- Certified Stylist/Visual Merchandiser, of H&M, Alshaya International
- Styling Training
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