Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Alina Kenderbayeva

Alina Kenderbayeva

Dubai,UAE

Summary

Corporate professional with 13 years of experience (including 6 years in the Middle East) across automotive, logistics, and commercial environments, currently supporting Senior Leadership Team at Volkswagen Group Middle East.

Strong expertise in the coordination, retail network communication, and event execution. Certified in Digital Marketing, with a solid understanding of retail marketing fundamentals, dealer communication, and brand consistency.

Seeking to transition internally into a Retail Marketing Manager - Volkswagen.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work history

Group Personal Assistant – Senior Leadership Team

Volkswagen Group Middle East – Dubai, UAE
Dubai, UAE
2023.04 - Current
  • Act as a central coordination point between Senior Leadership, business units, finance, and dealer network stakeholders.
  • Support Brand Heads of Department (Audi, VW, Skoda and GAS) on strategic topics, initiatives, and cross-functional projects related to retail and business performance.
  • Coordinate and support brand regional conferences (Audi, VW, Skoda and GAS), workshops, and leadership events, ensuring brand-aligned communication and execution.
  • Prepare presentations and executive reports (Concur, KSRM).
  • Follow up on key projects in KSRM, ensuring alignment between business strategy, finance reporting, and retail network communication.
  • Liaise with dealer network and internal teams to support operational clarity, timelines, and execution.
  • Ensure high standards of communication, accuracy, and confidentiality across all SLT-related activities.

Commercial sales executive

Saimeco Group
Dubai, UAE
2022.01 - 2023.03
  • Identified potential markets through in-depth research and analysis, guiding strategic sales initiatives.
  • Fostered key business relationships, increasing brand visibility and engagement in target markets.
  • Negotiated favorable contract terms, securing
  • Conducted comprehensive competitor analysis to stay ahead in market trends.
  • Provided exceptional customer service, improving client retention rates.
  • Created detailed monthly reports highlighting sales performance and areas of improvement.

Personal assistant to the CEO

Centurion LLC
Dubai, UAE
2020.09 - 2022.01

• Efficiently coordinated domestic and international travel arrangements, including booking airfare, hotel, and ground transportation.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Organized and coordinated business conferences and monthly meetings involving up to attendees.
• Collaborated with other administrative team members, human resources, and the finance department on special projects and events.
• Handled logistics, catering, agendas, and travel arrangements for meeting and event planning for the board of directors and senior executives.
• Open, read, and wrote answers to routine letters.
• Scheduled Board of Directors meetings and assisted with meeting materials and agendas.
• Total needful support to the Managing Director.

Grain Commodity Trader

AZK Esentai LLC
Almaty, Kazakhstan
2014.09 - 2019.08

• Communicated transport plan effectively, efficiently, and consistently to internal and external stakeholders, providing support and guidance for all queries and escalations.
• Developed new business opportunities to utilize Company's fleet and partner fleets to ensure cost-effectiveness.
• Handle business negotiations with suppliers, customers ensuring mutually beneficial project outcomes.
• Monitor freight budget per year.
• Led and managed projects to support logistics efforts and plans.

Education

Bachelor's degree - Finance

Almaty Management University
Almaty
2011.09 - 2015.05

Skills

  • Dealer Communication
  • Automotive Industry Knowledge
  • SLT Coordination & Management, Brand Support (VW, Audi, Skoda and GAS)
  • Event & Retail Activation Support
  • Executive & Cross-Functional Coordination
  • Presentation
  • Digital Marketing Fundamentals (Certificate of Completion the Digital Marketing Course)
  • Business writing
    Social media knowledge

Languages

English
Fluent
Russian
Native
Arabic
Beginner

Timeline

Group Personal Assistant – Senior Leadership Team

Volkswagen Group Middle East – Dubai, UAE
2023.04 - Current

Commercial sales executive

Saimeco Group
2022.01 - 2023.03

Personal assistant to the CEO

Centurion LLC
2020.09 - 2022.01

Grain Commodity Trader

AZK Esentai LLC
2014.09 - 2019.08

Bachelor's degree - Finance

Almaty Management University
2011.09 - 2015.05
Alina Kenderbayeva