Amer Enaya
Lead Product Manager
Dubai
Summary
Dynamic Senior Product Manager offering 7 years of success in product roadmap development, market research, and data analysis. Exceptionally adept at identifying and seizing opportunities to maximize revenue. My strategy-driven approach, coupled with a robust history of superior market penetration and successful product launches, underscores my capacity to navigate products to unprecedented heights. This track record is further highlighted by my demonstrated ability to gain trust from Venture Capitalists, leading to a successful capital raise of around $200M.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Lead Product Manager
Nana - 15min grocery delivery
Riyadh
04.2022 - Current
- Steered product shift from grocery marketplace to q-commerce service, contributing to successful $133M Series C funding round
- Led and reorganized 28-member team into autonomous units covering pre-checkout (Search, Catalog, Core experience) and post-checkout (Cart, Payment and Checkout, Post checkout, CRM) stages, thereby increasing efficiency which helped to launch an new product on time within budget
- Curated and managed product roadmap for redesigned customer app, aligning with stakeholder interests
- Provided mentorship to 3 Product Managers, initiating career growth and evaluation measures resulted in promoting one PM to SPM
- Managed successful launch of new app, maintaining business continuity while defining key objective key results (OKRs) that led to robust user adoption rate
- Managed changes in team composition and shifting priorities, guaranteeing adherence to product roadmap delivery
- Boosted profit via product improvements; developed and strategized membership program, upping orders per user from 2.5 to 4.5/month
- Led cross-departmental squad to enhance search quality, boosting search conversion rate by 2% and reducing no-result rate by 5%
- Spearheaded vision and execution of new catalogue management system, supporting commercial growth and increasing basket size by 1%
- Directed strategy for post-checkout and payment experience improvements, increasing on-time deliveries by 2% via early online payments.
Senior Product Manager - Search & Discovery
Nana - 15min grocery delivery
Riyadh
03.2020 - 04.2022
- Implemented machine learning into search systems, boosting search relevance by 10% and customer satisfaction
- Led search engine optimization initiatives, raising conversion rates from 15% to 34%
- Developed personalized recommendation algorithms, increasing 'add to cart' rates by 10% and search conversion rates by 2%
- Continually refined search and discovery funnels, maximizing customer satisfaction and driving revenue growth
- Launched 7 experiments to optimize purchase funnel led to increase in conversion rate by 2%.
UX Designer
Nice one
Riyadh
09.2017 - 11.2020
- Collaborated closely with engineers and stakeholders to enhance user experience of app and website
- Developed 3 promotional features, resulting in increase in average basket size by 5%.
- Revamped search and browsing experience, leading to significant boost in conversion rates by 2%.
- Redesigned checkout screen UX/UI, reducing checkout abandonment rate
- Conceptualized and executed gifting experience design, driving increase in overall revenue.
- Enhanced registration and onboarding experience by integrating mobile number OTP login option, improving user acquisition rates by 6%.
- Spearheaded design of wallet experience, enabling customers to track their transactions and encouraging balance top-ups
- Web/App Design freelancing and Tutoring
Senior Product Manager
Nana - 15min grocery delivery
Riyadh
08.2019 - 01.2020
- Implemented advanced order tracking system that cut customer service interactions by 7%.
- Enhanced user onboarding via A/B testing, increasing sign-ups by 6% and purchases by 2%
- Led development of strategic documents that fueled substantial increase in both user acquisition and retention
- Established CDP integration, fostering data-driven culture that empowered Product, Marketing, and Operations departments to assess impact of their respective activities
- Worked collaboratively with engineering, design, marketing, and operations to create seamless user experience via customer app that resulted in 10% increase in customer satisfaction.
Product Designer & Manager
Nana - 15min grocery delivery
Riyadh
02.2016 - 06.2019
- Certainly, here's more condensed version:
- Led design of three apps, facilitating product-market fit and securing seed and series "A" funding
- Focused on design feasibility and user needs, creating user-centric product
- Enhanced customer satisfaction by 20% through user research and usability testing
- Managed product roadmap, optimizing resource allocation for high-impact features
- Increased user engagement by 15% through collaboration on new feature introductions
- Ensured smooth product launch and high customer satisfaction via seamless design implementation
- Guided product decisions by establishing and tracking key metrics with founders
- Achieved product-market fit and aided in securing funding through successful product launch.
Web/App Design Freelancing and Tutoring
Multi Employers
New York
10.2015 - 01.2016
- Partnered with over 5 international clients to create user-centric web and mobile applications
- Impacted educational landscape by teaching web and mobile app design to over 500 students across university and various private lecturing centers
- Played pivotal role in design and launch of more than 20 live web and mobile applications, showcasing versatility and ability to meet diverse client requirements.
- Researched and proposed new solutions to make website more user-friendly.
- Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.
Education
Bachelor of Engineering - Computer systems
01.2005 - 04.2010
Graduation Project. Trips Recommendation System based on e-trust algorithms.
Skills
Agile Methodologies
Stakeholders Managment
Product Strategy
Leadership
Prioritization
Data-driven decision making
Roadmapping
Customer Experience
Product Documentation
Market Analysis
Product Lifecycle Management
Product Launch
Market Analysis
P&L Management
Timeline
Lead Product Manager - Nana - 15min grocery delivery
04.2022 - Current
Senior Product Manager - Search & Discovery - Nana - 15min grocery delivery
03.2020 - 04.2022
Senior Product Manager - Nana - 15min grocery delivery
08.2019 - 01.2020
UX Designer - Nice one
09.2017 - 11.2020
Product Designer & Manager - Nana - 15min grocery delivery
02.2016 - 06.2019
Web/App Design Freelancing and Tutoring - Multi Employers
10.2015 - 01.2016
Alazhar University of Gaza - Bachelor of Engineering, Computer systems
01.2005 - 04.2010