Amer Enaya

Work History

Nana - 15min grocery delivery

Riyadh

04.2022 - Current

Steered product shift from grocery marketplace to q-commerce service, contributing to successful $133M Series C funding round
Led and reorganized 28-member team into autonomous units covering pre-checkout (Search, Catalog, Core experience) and post-checkout (Cart, Payment and Checkout, Post checkout, CRM) stages, thereby increasing efficiency which helped to launch an new product on time within budget
Curated and managed product roadmap for redesigned customer app, aligning with stakeholder interests
Provided mentorship to 3 Product Managers, initiating career growth and evaluation measures resulted in promoting one PM to SPM
Managed successful launch of new app, maintaining business continuity while defining key objective key results (OKRs) that led to robust user adoption rate
Managed changes in team composition and shifting priorities, guaranteeing adherence to product roadmap delivery
Boosted profit via product improvements; developed and strategized membership program, upping orders per user from 2.5 to 4.5/month
Led cross-departmental squad to enhance search quality, boosting search conversion rate by 2% and reducing no-result rate by 5%
Spearheaded vision and execution of new catalogue management system, supporting commercial growth and increasing basket size by 1%
Directed strategy for post-checkout and payment experience improvements, increasing on-time deliveries by 2% via early online payments.

Nana - 15min grocery delivery

Riyadh

03.2020 - 04.2022

Implemented machine learning into search systems, boosting search relevance by 10% and customer satisfaction
Led search engine optimization initiatives, raising conversion rates from 15% to 34%
Developed personalized recommendation algorithms, increasing 'add to cart' rates by 10% and search conversion rates by 2%
Continually refined search and discovery funnels, maximizing customer satisfaction and driving revenue growth
Launched 7 experiments to optimize purchase funnel led to increase in conversion rate by 2%.

Nice one

Riyadh

09.2017 - 11.2020

Collaborated closely with engineers and stakeholders to enhance user experience of app and website
Developed 3 promotional features, resulting in increase in average basket size by 5%.
Revamped search and browsing experience, leading to significant boost in conversion rates by 2%.
Redesigned checkout screen UX/UI, reducing checkout abandonment rate
Conceptualized and executed gifting experience design, driving increase in overall revenue.
Enhanced registration and onboarding experience by integrating mobile number OTP login option, improving user acquisition rates by 6%.
Spearheaded design of wallet experience, enabling customers to track their transactions and encouraging balance top-ups
Web/App Design freelancing and Tutoring

Nana - 15min grocery delivery

Riyadh

08.2019 - 01.2020

Implemented advanced order tracking system that cut customer service interactions by 7%.
Enhanced user onboarding via A/B testing, increasing sign-ups by 6% and purchases by 2%
Led development of strategic documents that fueled substantial increase in both user acquisition and retention
Established CDP integration, fostering data-driven culture that empowered Product, Marketing, and Operations departments to assess impact of their respective activities
Worked collaboratively with engineering, design, marketing, and operations to create seamless user experience via customer app that resulted in 10% increase in customer satisfaction.

Nana - 15min grocery delivery

Riyadh

02.2016 - 06.2019

Certainly, here's more condensed version:
Led design of three apps, facilitating product-market fit and securing seed and series "A" funding
Focused on design feasibility and user needs, creating user-centric product
Enhanced customer satisfaction by 20% through user research and usability testing
Managed product roadmap, optimizing resource allocation for high-impact features
Increased user engagement by 15% through collaboration on new feature introductions
Ensured smooth product launch and high customer satisfaction via seamless design implementation
Guided product decisions by establishing and tracking key metrics with founders
Achieved product-market fit and aided in securing funding through successful product launch.

Multi Employers

New York

10.2015 - 01.2016

Partnered with over 5 international clients to create user-centric web and mobile applications
Impacted educational landscape by teaching web and mobile app design to over 500 students across university and various private lecturing centers
Played pivotal role in design and launch of more than 20 live web and mobile applications, showcasing versatility and ability to meet diverse client requirements.
Researched and proposed new solutions to make website more user-friendly.
Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.