Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Work Availability
Timeline
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ANNA CARMINA DELA CRUZ

ANNA CARMINA DELA CRUZ

Dubai

Work Preference

Desired Job Title

Executive - Operations Excellence & AnalyticsHuman Resources Information System AnalystData Analyst FreelancerMedia Monitoring Executive | Online ResearcherAdministrative Assistant

Work Type

Full Time

Location Preference

HybridOn-SiteRemote
Location: Dubai, AE
Open to relocation: Yes

Salary Range

120000/yr - 200000/yr

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave

Summary

Experienced professional with a strong background in human resources, media, customer service, and administration. Skilled in Excel and proficient in various tech tools, bringing 12 years of diverse work experience to the table. Motivated to excel in all endeavors, with a proven track record of success across multiple industries.

Overview

12
12
years of professional experience
2
2
Languages

Work History

Executive - Operations Excellence & Analytics

Publicis Groupe
01.2023 - 07.2026
  • Manage end-to-end employee lifecycle operations, including pre-onboarding, relocation, onboarding, probation, staff augmentation, affiliate processes, and offboarding for interns, freelancers, and full-time employees across the UAE, KSA, Egypt, and Kuwait.
  • Developed dashboards, reports, and analytics for executives, Finance, and HR Business Partners to support workforce planning and operational decisions.
  • Collaborate with HR, Talent Acquisition, IT, Finance, and business leaders to improve HR processes, reporting, and employee experience across the MENA region.
  • Spearheaded the process and implementation of the Probation Tool and Exit Tool in SAP SuccessFactors, reducing manual administrative effort by approximately 3 hours per employee.
  • Led process improvement initiatives that enhanced onboarding efficiency, reporting accuracy, automation, and key operational KPIs.
  • Winner of the 2025 Amazon PartyRock Hackathon for developing Hala AI: Your Onboarding Buddy, an AI-powered solution that guides new hires through onboarding timelines, checklists, document preparation, FAQs, and pre-onboarding communications, outperforming ten competing teams.
  • Created AI-driven demonstrations using Amazon PartyRock, ElevenLabs, Adobe Premiere Pro, and OBS Studio to showcase Hala AI: Your Onboarding Buddy.
  • Trained 7 team members on HR operations, Power BI, Excel, SAP SuccessFactors, iCIMS, ServiceNow, and regional processes, serving as the official trainer for 3 new team members and one of the team's primary knowledge resource.
  • Create SOPs, process documentation, and training materials to standardize operations and improve knowledge transfer across multiple markets.
  • Resolve employees and stakeholder inquiries while ensuring compliance with company policies, regional regulations, and service-level agreements

Human Resources Information System Analyst

PARIS GROUP
02.2021 - 01.2023
  • Maintained the details of more than 1,300 employees on the company's online ERP system (Microsoft Navision) and analyzes retail shop manpower budget.
  • Created the Daily and Monthly Reports that are presented to the Vice Presidents of the company to enable them to understand the current state of the company's manpower.
  • Facilitated staff requests such as Staff Discount Cards, Location Transfers, and Job Position Changes, in addition to Salary Increments and Adjustments.

Data Analyst Freelancer

Odetta.al
10.2020 - 03.2021
  • Contributed to data-driven insights and process improvements for multiple clients, supporting strategic decision-making and enhancing project outcomes

Media Monitoring Executive | Online Researcher

AETOSWire
06.2017 - 07.2020
  • Monitored and collected online coverage of assigned press releases that are distributed by the company regionally or globally, and prepared such data for analyses and client.
  • Revamped online tools and created formulas in Microsoft Excel for smooth workflow and achievement of desired results.

Administrative Assistant

International Medical Center
01.2016 - 01.2017
  • Created reports and statistics based on data provided to be presented in meetings.
  • Assisted the Diet & Food Services Manager and the Hospitality Manager with their documentations, presentations, and their and their staff's schedules.

Customer Service Representative

Sitel
11.2014 - 11.2015
  • Conferred with customers by telephone to provide relevant information about specific products or services, cancel credit card accounts, or obtain details of complaints particularly related to fraud.

Education

Bachelor of Science - Information Technology, Majored in SAP ERP

University of The Cordilleras
12-2014

Skills

  • Creative
  • Communication and Public speaking
  • Tech-Savvy
  • Teamwork
  • Innovative
  • Microsoft Office Proficiency
  • Advanced Microsoft Excel Proficiency
  • Adobe Creative Cloud and Acrobat Pro
  • Experience with Canva tools
  • Programing Languages (Java, Javascript, HTML, CSS, Phyton)
  • Skilled with platforms such as SAP Successfactors, Altair, SAP Concur, ServiceNow, SmartRecruiters, ICIMs, Navision, and Oracle

Accomplishments

    Amazon PartyRock Hackathon Winner (2025)

  • Developed Hala AI: Your Onboarding Buddy, an AI assistant that streamlined the new hire experience through automated onboarding guidance, timelines, checklists, FAQs, and document preparation.

Languages

English
Bilingual or Proficient (C2)
Filipino
Bilingual or Proficient (C2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Executive - Operations Excellence & Analytics

Publicis Groupe
01.2023 - 07.2026

Human Resources Information System Analyst

PARIS GROUP
02.2021 - 01.2023

Data Analyst Freelancer

Odetta.al
10.2020 - 03.2021

Media Monitoring Executive | Online Researcher

AETOSWire
06.2017 - 07.2020

Administrative Assistant

International Medical Center
01.2016 - 01.2017

Customer Service Representative

Sitel
11.2014 - 11.2015

Bachelor of Science - Information Technology, Majored in SAP ERP

University of The Cordilleras

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ANNA CARMINA DELA CRUZ