Anna Lalieva

Key Responsibilities & Leadership Impact:

• Supported store management in daily retail operations, ensuring smooth floor supervision and adherence to luxury brand standards.

• Led by example on the sales floor, driving individual and store KPIs including conversion rate, ATV, UPT, and sales targets.

• Actively coached and supported team members through on-the-job training, product knowledge sharing, and client engagement techniques.

• Delivered exceptional client experience through advanced clienteling, CRM follow-ups, and personalized service, contributing to repeat business and client retention.

• Oversaw visual merchandising execution, ensuring alignment with HQ guidelines and maintaining premium store presentation at all times.

• Monitored stock levels, replenishment, and inventory accuracy, supporting stock takes and loss prevention initiatives.

• Assisted Store Manager in sales analysis and reporting, identifying performance gaps, commercial opportunities, and peak selling periods.

• Acted as a key point of contact for client issues and escalations, resolving concerns professionally to protect brand image and customer loyalty.

• Ensured compliance with company policies, procedures, and health & safety

standards.

Key Responsibilities:
• Providing exceptional luxury customer service in line with brand standards and client experience guidelines.
• Managing the full sales cycle, from client greeting and needs analysis to styling advice, upselling, cross-selling, and closing.
• Building and maintaining a strong client base through clienteling, CRM follow-ups, and personalized after-sales service.
• Demonstrating advanced product knowledge (collections, materials, fits, brand heritage) to deliver confident and tailored recommendations.
• Consistently achieving and exceeding individual sales targets and KPIs (conversion rate, ATV, UPT).
• Supporting store operations, including opening/closing procedures, cash handling, and POS transactions.
• Ensuring visual merchandising excellence and maintaining impeccable store presentation at all times.
• Assisting with inventory management, stock replenishment, stock accuracy, and loss prevention.
• Acting as a role model on the sales floor, supporting and guiding junior team members when required.
• Handling customer concerns professionally to protect brand image and ensure client satisfaction.