ANNU WALIA
Regional Market Development Head
Jebel Ali
Summary
Results-driven marketing and business development professional with over 20 years of experience in the Middle East, Central Asia, and India. Proven expertise in strategic partnership management, market entry analysis, and customer-centric growth strategies. Skilled at leading cross-functional teams, launching new products, and driving end-to-end marketing efforts to enhance service delivery and customer experience. Recognized for aligning local execution with global vision to achieve sustainable business impact in industrial, consulting, and manufacturing sectors.
Overview
20
20
years of professional experience
2006
2006
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Regional Market Development Head
ITW WELDING PRODUCTS GROUP
10.2021 - Current
- Lead marketing and business development across the Middle East and Central Asia, increasing market penetration and brand equity.
- Manage strategic sector-specific growth plans and key account portfolios, ensuring tailored engagement strategies and consistent client delivery.
- Facilitate monthly performance review meetings with cross-functional teams and leadership to monitor KPIs, track growth, and realign priorities as needed.
- Implement standardized partner scorecards and reporting tools to evaluate relationship health and contribution to business objectives.
- Lead contract and proposal review processes, ensuring commercial viability and compliance in collaboration with legal and finance.
- Conduct market feasibility studies to assess expansion opportunities and support new product launches.
- Drive VOC (Voice of Customer) programs, resulting in enhanced customer retention and improved service delivery across accounts.
Associate Director, Sales and Marketing
KPMG
01.2011 - 10.2021
- Developed and managed marketing strategies across key industry sectors, contributing to a 30% increase in qualified leads and pipeline growth.
- Oversaw strategic key accounts, ensuring high-touch engagement, retention, and proactive solution development.
- Led monthly performance and pipeline reviews with senior leadership to evaluate marketing ROI and account health.
- Directed regional marketing efforts across sectors such as energy, government, and manufacturing-aligning campaigns with sector-specific goals.
Sales and Marketing Manager, Client and Markets
DELOITTE
01.2009 - 12.2010
- Implemented effective sales techniques and customer engagement strategies, building a loyal client base.
- Established best practices in proposal development, resulting in streamlined processes and improved team efficiency.
- Conducted regular training sessions for cross-functional teams to enhance proposal writing skills and ensure alignment with company messaging.
- Collaborated with the marketing team to create promotional materials and campaigns that increased brand visibility.
Marketing Manager, Sales and Marketing
EVALUESERVE
04.2005 - 11.2009
- Utilized data analytics to identify market trends and implement data-driven decision-making processes for target segments.
- Collaborated with product development teams to incorporate customer feedback and enhance product offerings.
- Fostered key client relationships and worked with the marketing team to develop targeted campaigns, resulting in increased customer loyalty and retention.
Education
MBA - Marketing and HR
IMI, Brussels
04-2005
Bachelor of Arts - Economics
Patna University
04.2001 - 01.2002
Skills
- Strategic partnership development
- Data-driven performance evaluations
- Project management
- Proposal assessment expertise
Certification
Pursuing PMP
Timeline
Pursuing PMP
04-2025
Pursuit Management
12-2024
Regional Market Development Head
ITW WELDING PRODUCTS GROUP
10.2021 - Current
Associate Director, Sales and Marketing
KPMG
01.2011 - 10.2021
Sales and Marketing Manager, Client and Markets
DELOITTE
01.2009 - 12.2010
Marketing Manager, Sales and Marketing
EVALUESERVE
04.2005 - 11.2009
Bachelor of Arts - Economics
Patna University
04.2001 - 01.2002
MBA - Marketing and HR
IMI, Brussels
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