ANTON KODZAEV
Dubai
Summary
You don't build a business. You build people, and people build the business." -Zig Ziglar
Sales Leader with over 20 years of diverse experience in UAE, a proven track record in driving revenue within Auctomotve industry. Able to form department from scratch and transform sales teams into top performers. Skilled in developing high-impact sales and marketing strategies that align with business objectives and foster revenue growth. Adept at building a culture of collaboration, trust, and respect to achieve business success. Expertise in team management, sales performance, network development, and P&L management, ensuring sustained profitability and organizational excellence.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Head of Sales & Marketing
Nejoum Al Jazeera
08.2024 - Current
- Develop and execute annual sales plans, including forecasting and performance tracking.
- Established Sales and Marketing departments, optimizing business processes to ensure seamless cross-functional collaboration and operational efficiency.
- Oversee branches network operations to maximize sales performance and profitability for both B2B and B2C segments.
- Enhanced lead generation and sales performance through the development and execution of optimized business processes.
- Led CRM integration and business analytics implementation, and developed a comprehensive sales process from the ground up, improving lead conversion rates.
- Conducted market research and competitor analysis to improve company positioning and expand market share.
- Hired and coached employees while setting clear objectives and designing incentive schemes to support KPI achievement.
- Created and managed yearly budgeting plans for both Sales and Marketing departments.
- Developed strategic marketing plans tailored to specific objectives, utilizing diverse content across multiple platforms.
- Oversaw the planning and approval of marketing campaigns within allocated budgets.
- Coach and train sales teams to ensure effective implementation of the sales process, achieving maximum sales performance and high Customer Satisfaction Value (CSV).
- Led Market Alliance project with USA IAAI Auction to ensure all contractual goals and sales targets were achieved. Oversaw meeting schedules, campaign strategies, and marketing budget allocation to strengthen brand positioning and expand market share.
Regional Sales Manager (CIS)
Polar Star Group
01.2023 - 06.2024
- Developed and implemented sales strategies and approaches for new markets in B2B for OEM and aftermarket spare parts.
- Increased monthly turnover from 3 million to 10 million AED by executing targeted sales initiatives.
- Expanded the brand portfolio by fostering strong relationships with new suppliers and customers.
- Optimized revenue by balancing volume and profitability at the SKU level.
- Enhanced lead conversion rates by refining CRM usage and establishing key performance indicators (KPIs).
Branch Sales Manager
Al-Futtaim Automotive
03.2013 - 12.2022
- Boosted branch sales by developing and implementing effective strategy and complete steady sales process adherence.
- Managed entire branch team and strived towards achieving monthly and yearly budget targets by analysing and improving gaps in operational business processes, human capital skills, and finance (P&L).
- Managed to deal with internal and external stakeholders.
- Looked after daily performance of entire branch by following up on KPI progress to ensure that NPS and sales target are achieved.
- Worked closely with Finance Team to ensure that all F&I products are being streamlined to sales members to increase profitability.
- Conducted and forecasting yearly budget for branch for all model mix based on desired future growth and current market trends.
- Directed and developed employees to ensure that sales process is being followed by sales executives by constant mentoring.
- Managed hiring, coaching and mentoring of sales members.
- Supervised CRM conversions ratio activities to ensure that every lead being attended.
Airport Services Duty Officer
Emirates Airlines
09.2004 - 02.2013
- Planned, organized and controlled all aspects related to operational passengers handling on a shift basis. Ensuring that the passenger and baggage handling practices conform to the safety and security standards set by International Civil Aviation Organization (ICAO) and Local Airport Authorities.
- Ensured that all customers experienced high standards of customer service, assisted subordinates in resolving difficult situation, ensured minimum customer complaint during the shift.
- Monitored operational activities in department; organized audits to ensure service delivery standards are met by Ground Handling Agents and appropriate action taken in regard to any discrepancies.
- Ensured that staff resources are efficiently deployed to meet peak demands.
- Measured performance of the staff by recording their performance, weaknesses and achievements.
- Managed around 50 employees’ staff during shift hours.
Education
Diploma - Negotiation Mastery
Harvard Business School
US08.2021
Graduate Diploma - Management, Business Administration
Anglia Ruskin University
UK08.2015
Diploma - Digital Marketing
Grind University
04-2026
Professional Diploma - Machinery
Professional College of Aviation Technology
UZ04.2000
Skills
- Building High Performance Sales Team
- Team Leadership
- Finance, Profitability, P&L
- Sales Process, CSV
- Negotiation Skills
- Sales Analytics & Forecasting
- Coaching and Mentoring
- Business Development
- Social Media Marketing
- Sales Team Recruitment
Certification
- OEM Certified Sales Manager - Stellantis Group, Motor Vehicle Manufacturing
- Consumer Protection Counter - Department of Economic Development, Government of Dubai
LANGUAGES
English - Fluent
Russian - Native
Arabic - Basic
Timeline
Head of Sales & Marketing
Nejoum Al Jazeera
08.2024 - Current
Regional Sales Manager (CIS)
Polar Star Group
01.2023 - 06.2024
Branch Sales Manager
Al-Futtaim Automotive
03.2013 - 12.2022
Airport Services Duty Officer
Emirates Airlines
09.2004 - 02.2013
Graduate Diploma - Management, Business Administration
Anglia Ruskin University
Professional Diploma - Machinery
Professional College of Aviation Technology
Diploma - Negotiation Mastery
Harvard Business School
Diploma - Digital Marketing
Grind University