Ashraf El Baytam

Responsible for and leads the global business travel segment covering Global Corporates accounts, Global Travel Management companies TMCs, Business Rewards and MICE. This includes developing and driving a global strategy, guide and lead a team of GKAMs to maximize revenue from the Global portfolio (>350 Global Corporate Accounts and TMCs) which currently contributes more than 15% to Emirates overall revenuew, support the network commercial teams in delivering their business travel targets; and looks after other centrally steered business travel programs, such as Business Rewards & MICE program, to help maximize the business travel contribution to the overall Emirates revenue. The overall goals of my role are:

· Develop high-scale revenue streams from global clients, delivering to the overarching / network-wide commercial objectives, encompassing all POO and POS

· Establish relationships and deliver enhanced Emirates value propositions, designed for global clients with global travel requirements

· Continuously scope opportunities to secure our longer term strategic interest with global clients, beyond immediate travel needs

· Leverage global client relationships to extract more value in the interest of other EKG stakeholders

• Steer audits of EK commercial entity of emirates group, covering complete network of airline and HO commercial units, deftly managing commercial operations, price, yield management, and sales development.
• Design and perform complete risk based audit plan of entire entity. Interpret comprehensive briefings to IA senior management team to resolve major risk and control issues related to business units. Supervise all operational, financial and commercial reviews, internal control evaluations as well as overall business assurances for various stations, units, and business cycles across the group. Spearhead audit process through new concepts implementation, continuous monitoring, risk-based auditing, control self-assessment, and accurately maintaining update of corporate risk register. Analyse contractual/reciprocal agreements highlight financial loss caused by misapplication/misinterpretation of agreements. Coordinate with senior management, ensuring adequacy and effectiveness of controls.
  - Controlled mechanisms and mapping process with an aim to recommend frameworks for running of key financial and operational processes within the organisation.
  - Acknowledged by key stakeholders for introducing control self-assessment questionnaire to highlight and eliminate outstation risks that led to significant productivity improvement for internal audits.
  - Evaluated essential market reviews and provided advisory opinion on potential opportunities for improvement in business structure, commercial priorities, and sales channels including corporate, TMCs, leisure, and OTAs.
  - Highlighted ‘Lessons Learnt’ and collaborated with key stakeholders to enhance processes to improve speed to market for future promotions

• Established a strong audit foundation using external audit as a base with a provision to attain opportunities for auditing different industries to enhance core audit skills across industries
• Conducted independent analysis of current systems and procedures to ensure compliance with corporate policies and internal control requirements
• Recommended improvements in existing systems and processes, formulated written audit programme and reports while applying corrective changes to assure proper and adequate internal controls
• Planned, researched, and developed new audit plans to determine adherence to procedures, internal controls, and accuracy of management data
• Established and promoted strong corporate control environment by collaborating with management to increase awareness of business risks and control concepts.