Ashwin Radhakrishnan

Product Management:

• Revamped UI, UX, and back-end of the Marketplace system within 6 months, using design thinking principles.
• Utilized Agile methodologies, reducing time-to-market by 25%.
• Orchestrated development of Point-of-Sale System, Order Management System, and B2C Marketplace, boosting revenue by 10x.
• Implemented A/B testing and analytics, achieving a 30% increase in conversion rates.
• Established strategic partnerships, contributing to a 3x increase in revenue.
• Utilized analytics tools to translate data into actionable insights.
• Conducted competitive analysis and market research, informing road-map planning and prioritization.

Product Marketing:

• Developed go-to-market strategies, leading to a 4x market share increase.
• Executed successful social media marketing and influencer campaigns, increasing followers by 3x.
• Led event planning for industry events, fostering brand recognition.
• Implemented mobile app store optimization, resulting in a 6x increase in downloads.
• Designed and implemented internal systems, enhancing efficiency by 30%.

Special Projects:

• Collaborated with Dubai Municipality, resulting in a 30% increase in customer acquisitions.
• Task force member addressing food security challenges with the Ministry of Climate Change and Environment.
• Spearheading talks with Ministry of Information and Advanced Technology to promote In-Country Value (ICV) score for F&B industry.
• Partnered with COP28, delivering a 20% increase in eco-conscious customers.
• Developed and launched loyalty programs, increasing retention by 35%.

• Transformed concepts into viable, revenue-generating products.
• Directed end-to-end development of products.
• Crafted revenue models and go-to-market strategies.

• Spearheaded revenue growth through innovative monetization models, resulting in a remarkable 2x increase in existing business.
• Led the establishment and management of a comprehensive database, streamlining operations and reducing turnaround time by an exceptional 75%.
• Implemented cost-saving measures, resulting in a significant reduction in overall company expenses, including a 25% decrease in customer acquisition costs.
• Developed a strategic funnel model, resulting in a 2x increase in the yield of existing leads through timely and effective tactics.
• Collaborated with the executive team to provide insights and recommendations on key business initiatives and strategic priorities.
• Implemented project management methodologies to ensure timely and successful execution of strategic initiatives and business operations.

• Collaborated closely with the technology team to enhance the product, optimizing credit underwriting, loan origination, loan processing, and loan disbursement processes, leading to a 40x increase in technology adoption.
• Acted as a pivotal liaison between the company and strategic partners, fostering strong relationships and driving collaboration to support business growth.
• Successfully expanded business operations by unlocking 3x as many regions and scaling the sales team from 40 to 300+, resulting in a remarkable 7x growth.
• Engaged key decision-makers at leading banks in India, facilitating licensing agreements and educating them on the market shift toward incorporating technology into financial institutions.
• Spearheaded the deployment of Tableau across the organization, enhancing stakeholder access to real-time performance data and reporting while simplifying decision-making.
• Contributed to strategic planning and road-mapping, providing valuable input on technology trends, the competitive landscape, and potential business opportunities.

• Successfully established and developed the Small & Medium Enterprise (SME) loan portfolio, managing an impressive INR 500 Crore portfolio.
• Provided effective leadership and management to the Sales & Operations team, resulting in a 2x overall sales on a month-on month basis.
• Led the product management team to provide customer insights and feedback, contributing to product enhancements and customer satisfaction.
• Implemented robust strategies and processes to minimize non-performing assets, achieving an overall non-performing asset rate of less than 1%, setting a benchmark in the market.

• Led the growth team in developing and launching two new verticals, expanding market reach and increasing revenue streams.
• Managed the credit analysis team, enhancing credit models and accelerating loan decisions to provide a seamless customer experience.
• Streamlined credit underwriting operations, reducing turnaround time by a significant 60%.
• Utilized customer feedback to improve product features and enhance customer satisfaction.