ASIF CHARIVIL SULAIMAN
DUBAI,UAE
Summary
I am a results-driven and strategic business leader with extensive experience in trading, sales, and business development within the Fire Life Safety, ELV, and Central Gas Systems sectors. I have proven expertise in expanding market reach, forging strong partnerships, and driving revenue growth across the GCC, Africa, and Asia. My skills include leading high-performance teams, streamlining operations, and implementing growth strategies aligned with international standards. As a proactive decision-maker, I focus on customer satisfaction, financial management, and sustainable business expansion. I am committed to delivering excellence through innovation, strategic planning, and operational efficiency to enhance business success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Trading
Bin Hilal Trading I Bin Hilal Holdings
Dubai, UAE
03.2022 - Current
- Direct overall trading operations, sales strategies, and business growth across GCC, Africa, and Asia, focusing on Fire Life Safety, ELV, Central Gas Systems, and General Trading divisions for operational excellence and revenue growth of 20% per year.
- Develop and execute high-impact trading strategies with a long-term vision for strategic leadership and business growth.
- Strengthen business relationships with key manufacturers, suppliers, and distributors to secure exclusive distributorships and strategic alliances with top brands like Honeywell, Dahua, Emergelux, and Aties.
- Oversee pricing structures, cost optimisation, and financial planning to maximise profitability while mitigating risks.
- Lead a high-performing sales, operations, and technical team for excellence in team leadership and performance management.
- Ensure compliance with industry regulations, certifications, and international standards for regulatory compliance and quality assurance.
- Streamline logistics, supply chain, and procurement processes to enhance efficiency and minimise lead times.
- Identify emerging market trends and introduce new products aligned with market demands for innovation and product development.
Chief commercial officer
Bin Hilal Group I Bin Hilal Holdings
Dubai, UAE
04.2017 - 03.2022
- Directed global sales strategies and client relationship management.
- Spearheaded commercial strategy, driving business growth, revenue expansion, and market positioning.
- Led high-performing sales teams, expanded market share, and secured key partnerships across the UAE.
- Developed and executed pricing, sales, and marketing strategies, resulting in significant revenue and margin improvement.
- Negotiated and secured high-value contracts with manufacturers, distributors, and key clients.
- Collaborated with finance, operations, and technical teams to streamline processes and ensure seamless project execution.
Director of Survey & Estimation
MAF Middle East
Dubai, UAE
12.2013 - 02.2017
- Spearheaded strategic partnerships, market expansion, and product development in the FLS field.
- Conducted precise cost estimates, developed budgets, and formulated pricing strategies to ensure profitability and competitive positioning.
- Executed comprehensive risk assessments to identify potential risks, cost deviations, and project feasibility, mitigating financial and operational uncertainties.
- Analyzed market trends, pricing benchmarks, and supplier negotiations to boost cost-effectiveness.
- Led team leadership and development, mentoring, and training survey and estimation teams, fostering a culture of excellence and continuous improvement.
Sales & Service Engineer
Indus Motors Pvt Ltd
Pathanamthitta, Kerala, India
01.2012 - 10.2013
- Guided customers in selecting the right vehicles to match their needs and budget.
- Clearly communicated technical specifications, features, and benefits of various car models.
- Facilitated test drives and provided hands-on vehicle performance demonstrations.
- Negotiated pricing, financing options, and warranty packages to successfully close deals.
- Cultivated and maintained strong relationships with customers, corporate clients, and fleet buyers.
- Collaborated with service teams, technicians, and workshops to ensure efficient vehicle repairs.
- Performed routine inspections and maintenance to enhance vehicle longevity and prevent breakdowns.
- Informed customers about service packages, maintenance schedules, and extended warranties.
Education
Bachelor of Engineering - Mechanical Engineering
VMKV ENGINEERING COLLEGE
SALEM, INDIASkills
- Crisis management expertise
- Sales growth strategies
- Decision-Making competency
- Resource allocation efficiency
- Growth initiatives
- Business development savvy
- Business development
- Operations management
- Brand development
- Product knowledge
- Strategic planning
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Languages
English
Fluent
Malayalam
Native
Hindi
Native
Tamil
Fluent
Affiliations
- Driving
- Traveling
- Music
- Cooking
Accomplishments
- Multiple Awards for Arts &Sports in School Level
- Best Squad leader of NSS at Inter College Level
- Multiple recognitions throughout the professional carrier
Certification
Multiple Certifications from different Suppliers and Manufacturers.
Timeline
Director of Trading
Bin Hilal Trading I Bin Hilal Holdings
03.2022 - Current
Chief commercial officer
Bin Hilal Group I Bin Hilal Holdings
04.2017 - 03.2022
Director of Survey & Estimation
MAF Middle East
12.2013 - 02.2017
Sales & Service Engineer
Indus Motors Pvt Ltd
01.2012 - 10.2013
Multiple Certifications from different Suppliers and Manufacturers.
Bachelor of Engineering - Mechanical Engineering
VMKV ENGINEERING COLLEGE
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