Aya Al Anani
Dubai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager
Behind The Cup Private Companies LLC.
11.2022 - Current
- Curated and executed 360 marketing campaigns, driving brand growth for multiple F&B brands with 10 stores across the UAE
- Developed and executed comprehensive marketing strategies, including digital and traditional channels, public relations, and influencer collaborations
- Managed cross-functional teams and budgets, consistently achieving and exceeding key performance indicators
- Played a pivotal role in growing brand recognition and market share for Hoof and the HUT
- Efficiently managed marketing budgets to ensure maximum ROI on investments
- Improved BTC’s digital presence on social media and PR.
Marketing Manager
Appetite Catering Services LLC.
01.2021 - 10.2022
- Set quarterly marketing plans and budgets for 6 brands, leading marketing activities to drive traffic to outlets
- Managed social media, content creation, and monthly digital advertising plans in coordination with external media agencies
- Established customer satisfaction and secret shopper programs to enhance the customer experience
- Boosted brand awareness, increased in-store sales, and achieved delivery sales targets
- Maintained high customer satisfaction across all brands.
External Associate Consultant
Beyond Consulting Ltd.
10.2020 - 12.2020
- Developed franchise documents for multiple Food and Beverage brands in Muscat, Sultanate of Oman.
Marketing Manager
Fashion House of Colours, Hala Abayah
10.2010 - 10.2020
- Developed and implemented quarterly marketing strategies, maintained customer databases, and engineered loyalty programs
- Delivered training sessions to sales forces and produced highly accurate market assessments.
Marketing & Operations Manager
Al Anani Trading LLC, Buffalo Wings & Rings
11.2014 - 01.2020
- Led day-to-day operational activities, maintained a hygienic environment, and managed a team of 32 employees
- Conducted cost estimation programs, built strong corporate relations, and identified new business opportunities
- Controlled marketing channels implemented a detailed monthly maintenance plan, and ensured customer satisfaction.
Education
Bachelor of Marketing -
University of Jordan
Amman, Jordan01.2009
Skills
- Marketing Administration
- Operations Management
- Retail Management
- Strategic Planning
- Budget Management
- Social Media Management
- Digital Advertising
- Market Research
- Data Analytics
- Team Management
Qualifications Summary
Experienced and results-oriented Marketing Professional with expertise in Marketing Administration, Operations Management, and Retail Management. Proven ability to develop and implement comprehensive marketing strategies, manage budgets efficiently, and drive brand growth for dynamic F&B brands. Adept at establishing and maintaining business relationships built on trust and collaboration. Strong analytical skills, with a focus on data-driven decision-making.
Personal Information
- Place of Birth: Amman
- Date of Birth: 06/08/87
- Gender: Female
- Nationality: Jordanian
- Marital Status: Single
References
Available upon request
Certification
Full Digital Marketing A-Z Practical Training Course | Intoact International, Dubai, UAE | Sep/2023
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond | London Business School, London, UK | Sep/2022
ICDL | Pioneers Academy, Amman, Jordan | Nov/2020
Digital Marketing Analytics | Massachusetts Institute of Technology, Boston, USA | Aug/2020
Timeline
Marketing Manager
Behind The Cup Private Companies LLC.
11.2022 - Current
Marketing Manager
Appetite Catering Services LLC.
01.2021 - 10.2022
External Associate Consultant
Beyond Consulting Ltd.
10.2020 - 12.2020
Marketing & Operations Manager
Al Anani Trading LLC, Buffalo Wings & Rings
11.2014 - 01.2020
Marketing Manager
Fashion House of Colours, Hala Abayah
10.2010 - 10.2020
Bachelor of Marketing -
University of Jordan
Full Digital Marketing A-Z Practical Training Course | Intoact International, Dubai, UAE | Sep/2023
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond | London Business School, London, UK | Sep/2022
ICDL | Pioneers Academy, Amman, Jordan | Nov/2020
Digital Marketing Analytics | Massachusetts Institute of Technology, Boston, USA | Aug/2020
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