Aya Kalou

• Member of the GCC Commercial Management Team, contributing to strategic brand and market decisions.
• Collaborate with marketing and sales on go-to-market readiness, ensuring consumer relevance and technical substantiation of claims.
• Lead cost optimization and compliance projects while safeguarding brand equity and positioning.
• Ensure smooth scale-up of innovations and successful execution of product launches across GCC factories.

Key Achievements & Responsibilities:

• Led formulation development of Persil liquid and powder detergents across MEA, ensuring compliance with regional consumer needs and global quality standards.
• Partnered closely with marketing teams to align product development with consumer insights, brand positioning, and campaign strategies.
• Worked on fragrance development and evaluation in collaboration with perfume houses to ensure optimal scent performance and consumer preference.
• Contributed to brand innovation pipeline by translating consumer demands (whitening, stain removal, fragrance, sustainability) into product concepts

• Main Responsibilities: N/A