Aysha AL Hemeiri

• Manages the development and execution of 4 exhibitions annually at the Cultural Foundation, including large-scale contemporary and modern art exhibitions and specialized Children's Exhibitions.
• Leads a team of 6 in researching, planning, and documenting cultural content while delivering a cohesive public program targeting different audience groups, from art critics to students.
• Oversees the visual development of the exhibition process, including exhibition design, branding, merchandising, and publication development.
• Headed the strategic planning of the department, aligning with the cultural strategy of Abu Dhabi.
• Editorially oversees all content development within the unit.
• as a specialist in Emirati Art i curated and curated the following : Reflections (2018), Abdelrhiem Salem: Between Chaos and Serenity (2020),Al Mujamma: The Archival Exhibition of the Cultural Foundation (2021), Farah Al Qasimi: General Behavior (2022),The Light in Between (2022), Husssein Sherife: Reframing Reality (2024)
• Managed exhibitions including:The Red Palace (2020), Wonder Writers children's exhibition (2020), From Cinderella to Sindbad children's exhibition (2021), Mohammed Chabba Main exhibition (2021), Fakher AlNissa: Towards a Sky (2022), Lullabies (2022), LOBI LOBI: Pascal Martine Thayou (2023), BOBO Land: Pascal Martine Thayou (2023)
  
  

• Managed art exhibitions and events, overseeing curation, exhibition management, content development, and artist relations through clear and concise communication with stakeholders and artists.
• Curated Emirati Play Ground II and Served as Assistant Curator for various projects, including Tribute Exhibition at Cultural Foundation, Lines and Stitches at Al Qattara Art Center, Comic Craze Art Exhibition, Emirati Play Ground I, A Touch of Heritage Art Exhibition, and Collage Art Exhibition at various art centers.
• Engaged in project management for Proud Expressions Exhibitions in Abu Dhabi, Dubai, and Ras Al Khaimah.

• Spearheaded the marketing efforts for Abu Dhabi Art, overseeing the development of marketing strategies, media planning, and creative output such as collateral and advertising materials.
• Collaborated with internal and external teams and supervised the creative agency to ensure cohesive and effective marketing campaigns.
• Implemented a new platform targeting VIPs and art collectors, including the management of VIP databases and data validation processes.
• Introduced an online events registration system to streamline public access to events and facilitate registration for talks and performances.
• Managed the production of all event collateral, ensuring quality assurance for materials such as show guides, catalogues, and VIP invitations.

Led and coordinated corporate social responsibility activities, events, sponsorships, and awards. Collaborated on corporate and destination marketing related PR initiatives, external public events, media launches, project tours, and exhibitions. Managed sponsorship activities demonstrating strong communication skills in engaging with stakeholders, coordinating events, and supporting public relations efforts. Additionally, successfully managed the internal communications plan of the company, ensuring effective execution and alignment with organizational objectives.