Basel ElFarra
Abu Dhabi
Summary
Dynamic and results-driven professional with comprehensive experience in Public Relations, Human Resources, Sales, and Event Management . Skilled in developing and executing strategic initiatives that enhance brand reputation, optimize workforce performance, drive revenue growth, and deliver successful events. Adept at stakeholder engagement, client relationship management, and cross-functional collaboration, with a proven ability to improve processes, increase efficiency, and achieve measurable business outcomes. Highly organized, adaptable, and committed to delivering excellence in fast-paced, challenging environments.
Overview
5
5
years of professional experience
Work History
Public Relations Manager
Location Business Development
Abu Dhabi, UAE
12.2025 - Current
- Developed comprehensive PR strategies to enhance brand visibility and reputation.
- Managed media relations, securing coverage in key outlets to support business objectives.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Oversaw event planning for product launches, enhancing engagement with target audiences.
- Led internal communications efforts, fostering a positive corporate culture among employees.
- Enhanced PR department operations for improved performance and productivity.
Project Manager
Fly Media Advertising
Abu Dhabi, UAE
02.2023 - 12.2025
- Led cross-functional teams to deliver projects on time and within budget.
- Developed project plans, defining scope, objectives, and deliverables aligned with stakeholder expectations.
- Facilitated regular meetings to communicate project milestones and address potential risks effectively.
- Implemented process improvements that enhanced team collaboration and streamlined workflows.
- Analyzed project outcomes to identify lessons learned and drive continuous improvement initiatives across teams.
- Developed strong communication and organizational skills through working on group projects.
Management, Sales and Advertising
Fashion & More
Abu Dhabi, UAE
06.2021 - 09.2021
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
BA - Public Relations and Advertising
Eastern Mediterranean University
Famagusta, North Cyprus01-2023
High School -
Rawafed High School
Abu Dhabi, UAE01-2016
Skills
- Driving license
- Microsoft 365
- Team Player
- Time Management
- Communication
- Interpersonal skills
- Creativity
- Leadership
- Adaptability
- Computer Literate
- Team collaboration
- Event planning
LANGUAGE
English: Fluent
Arabic: Native
Turkish: Conversational
Timeline
Public Relations Manager
Location Business Development
12.2025 - Current
Project Manager
Fly Media Advertising
02.2023 - 12.2025
Management, Sales and Advertising
Fashion & More
06.2021 - 09.2021
BA - Public Relations and Advertising
Eastern Mediterranean University
High School -
Rawafed High School