Binesh Singh
Dubai,UAE
Summary
Over 20 years of experience in the UAE (GCC) with a focus on diversity management. Proven leader with a history of delivering innovative solutions and fostering accountability. Strong communication skills and adaptable strategies enhance organizational effectiveness. Committed to creating inclusive environments that drive overall success.
Overview
28
28
years of professional experience
1
1
Certification
Work history
Manager – International Business HoReCa Middle East
Desai Foods Private Limited
Dubai, UAE
2022.06 - 2025.09
- Conducted market research to uncover opportunities and obstacles in Middle East food HoReCa sector.
- Assisted in analysing industry trends, consumer behaviour, and competitor activities to aid strategy development.
- Supported the creation of informed strategies to navigate market dynamics.
- Delivered high-quality products to increase customer satisfaction.
- Identified growth opportunities through comprehensive market research.
- Liaised with suppliers to ensure timely deliveries.
Senior Business Development Executive (Jordan, Kuwait, Lebanon, Oman & Qatar)
Lawand Australia & New Zealand
Dubai, UAE
2019.07 - 2022.01
- Assisted in broad business maintenance and development functions.
- Identified new partner and client opportunities.
- Conducted market gap analysis to enhance business positioning.
- Gathered market knowledge and intelligence to inform strategy.
- Collaborated effectively with relevant departments and team members.
- Learned operational flow within the company for improved efficiency.
- Participated in periodic activities to support team objectives.
- Developed accurate sales forecasts to assist in setting annual targets.
- Maintained constant communication through various channels.
- Addressed partner and client issues promptly and professionally.
Business Development Executive (India, Jordan, Lebanon, Oman & Qatar)
Lawand Trade Australia & New Zealand
Dubai, UAE
2018.07 - 2019.07
- Assisted in maintaining thorough knowledge of company product portfolio.
- Aided in staying updated on market knowledge.
- Supported understanding of all matters related to pricing and order processing.
- Facilitated the development of relationships with partner clients at store level.
- Focused on establishing professional relationships.
- Contributed to efforts in meeting annual sales targets.
- Managed team of merchandisers effectively.
- Communicated openly with company divisions at all times.
Junior Business Development Executive (Abu Dhabi, India, Jordan & Lebanon)
Lawand Australia
Dubai, UAE
2017.07 - 2018.07
- Assisted in maintaining knowledge of company product portfolio.
- Supported team in staying updated on market trends.
- Provided help in understanding pricing and order processing matters.
- Facilitated team management to enhance productivity.
- Encouraged open communication across company divisions.
Merchandising Supervisor/Market Updates Team (Middle East)
Lawand Australia
Dubai, UAE
2015.12 - 2017.07
- Monitored product displays on retail shelves to ensure optimal presentation at all times.
- Observed new Australian products entering the Middle East markets.
- Identified standout promotion girls and effective merchandisers.
- Assisted in managing the field servicing team and supported recruitment efforts as needed.
- Guaranteed availability of products on retail shelves consistently.
- Gathered relevant information regarding brands, products, and competitors.
Assistant Store Manager (Al Wasl Branch)
T. Choithram & Sons L.L.C., Dubai
Dubai, UAE
2007.09 - 2015.11
- Assisted store manager with daily operations.
- Supported retail operations and process management.
- Managed staff schedules and tasks.
- Handled imports across various categories including food and non-food items.
- Aided in product pricing and promotional management.
- Ensured optimal range of merchandise through supervision of replenishments from local and import vendors as well as central warehouse.
- Conducted cash management activities.
- Coordinated communications with all support functions.
- Maintained supplier relationships.
- Controlled shrinkage of goods.
Marketing/Category Coordinator
T. Choithram & Sons L.L.C., Dubai
Dubai, UAE
2007.02 - 2007.08
- Assisted in creating planograms based on preferences of retailer supplier category captains.
- Provided adequate space to SKUs according to movement and customer surveys.
- Managed and organised products into various categories, sub-categories, and groups.
CSS (customer service supervisor) cum Cashier
T. Choithram & Sons L.L.C., Dubai
Dubai, UAE
2006.05 - 2007.01
- Supported customer service operations by managing home delivery processes from order placement to goods delivery.
- Assisted in collecting payments and ensuring customer satisfaction through effective query resolution.
- Prepared monthly customer ageing summaries to track financial transactions.
Personal Assistant/A.D to Satish Kaushik
Kapoor & Kaushik Entertainment Ltd., Mumbai
Mumbai, India
1998.02 - 2006.04
- February 1998 to April 2006 (8.2 years)
- Liaised with clients and stakeholders for effective relationship management.
- Handled purchasing tasks for office supplies, optimised resource utilisation.
- Managed correspondence, reduced response time by ensuring timely replies.
- Maintained confidentiality of documents, ensured secure handling of sensitive information.
- Took minutes during meetings with accuracy and precision, facilitated follow-up actions efficiently.
- Organised meetings, improved communication within the team.
Education
SSC -
St. Josephs High School
Mumbai, IndiaSkills
- Motivated leader
- Diversity management
- Flexible thinker
- Clear communication skills
- Responsibility and accountability
- Creative solutions
Certification
- PIC Level 3 (Merit) – Food Control Dept. Dubai Municipality
- Category management II - IGA Institute (USA)
- Category management I - IGA Institute (USA)
- Customer Service & Professionalism - IGA Institute (USA)
- Fresh Produce Retail Care, Handling and Merchandising - Washington State Dept. of Agriculture
- Customer Service & Professionalism - Choithrams Academy
- Retail Food & Hygiene - Choithrams Academy
- Retail ethics - Choithrams Academy
- Telephone ethics - Choithrams Academy
- Conflict management course - Choithrams Academy
- Have achieved Excellence Awards in all the above training courses (certificates available upon request)
Languages
English, Hindi
Areas of Interest
Retail Management / Sales Development / Business Development / Relationship Management / Inventory Control / Logistics / Purchaser/Buyer
Accomplishments
- Worked efficiently to achieve career growth from Merchandising Supervisor to Senior Business Development Executive at Lawand Australia and New Zealand. Increased number of new clients and supported in sales growth by 40% overtime
- Introduced many potential new brands and products from Australia and NZ creating a vast portfolio
- Proved my abilities at Choithrams and successfully lead a team of 60+ staff as an Assistant Store Manager
- Successfully introduced many new lines of products from the UK, USA etc. at Store level
- Moved up in the Organization from Personal Assistant to Assistant Director within a short span of time
Computer Proficiency
Microsoft Windows / Microsoft Office (Word, Excel, Power-Point) / Microsoft Outlook / Internet Applications / S/M Application (SQL Citrix) / SAP (basics)
References
References available upon request.
Timeline
Manager – International Business HoReCa Middle East
Desai Foods Private Limited
2022.06 - 2025.09
Senior Business Development Executive (Jordan, Kuwait, Lebanon, Oman & Qatar)
Lawand Australia & New Zealand
2019.07 - 2022.01
Business Development Executive (India, Jordan, Lebanon, Oman & Qatar)
Lawand Trade Australia & New Zealand
2018.07 - 2019.07
Junior Business Development Executive (Abu Dhabi, India, Jordan & Lebanon)
Lawand Australia
2017.07 - 2018.07
Merchandising Supervisor/Market Updates Team (Middle East)
Lawand Australia
2015.12 - 2017.07
Assistant Store Manager (Al Wasl Branch)
T. Choithram & Sons L.L.C., Dubai
2007.09 - 2015.11
Marketing/Category Coordinator
T. Choithram & Sons L.L.C., Dubai
2007.02 - 2007.08
CSS (customer service supervisor) cum Cashier
T. Choithram & Sons L.L.C., Dubai
2006.05 - 2007.01
Personal Assistant/A.D to Satish Kaushik
Kapoor & Kaushik Entertainment Ltd., Mumbai
1998.02 - 2006.04
SSC -
St. Josephs High School