Carla Kaiss

Partnering with brands to lead social strategy and content creation, across fashion, beauty, and lifestyle.

• Managed end-to-end social media strategy and content execution for Baruni Fashion
• Led on-ground content production and full event coverage for Media Interactive Agency.
• Supported Arabian Business (ITP) with their annual campaign, Dubai 100. Producing social-first content for one of region’s most high-profile editorial issues
• Produced all branded video and event coverage content for Etoile La Boutique (Chalhoub Group)
• Developed and executed Lootah Perfumes’ TikTok strategy, shooting and editing all content.
• Directed the launch campaign for Centre Stage Arts’ theatre production (Town Mouse & Country Mouse) live in Dubai & Abu Dhabi, that drove awareness, & ticket sales.

• Managed the Social Media department
• Increased Eyewa's IG following organically by 15K followers within the first year. Grew TikTok's following from 2.5K to 8.5K followers with several videos going viral. Grew Snapchat subscribers from 1K to 6K.
• Developed and implemented social strategies & content, for 8 social channels (KSA focused)
• Onboarded Influencers & creators across TikTok and IG.

• Implemented social media content and engagement strategies across IG, FB, Snapchat, X, TikTok and LinkedIn
• Produced relevant, engaging content for all channels.
• Leveraged influencers/creators on TikTok and IG.
• Introduced new content streams: IG Lives and IG Guides.

• Managed Social Media, Influencer Marketing and PR.
• Developed and implemented the strategy for: IG (1.2M Followers), FB (1.2M), X (312K) & TikTok (23K).
• Increased IG's followers growth by 21% and engagement rate from 1.5% to 5% organically within year 1.
• Grew the influencer community by onboarding 40 new influencers monthly. Built Namshi's Influencer Corner leveraging Nano, Micro & Macro Influencers.
• Reported on engagement, reach, impressions (weekly, monthly & quarterly basis)
• Led & hosted weekly IG live sessions with key representatives from brands.

• Customized Branded Content proposals for the 3 digital publications (Yasmina.com, Atyab Tabkha, and 3a2ilati).
• Managed all campaigns going live on social/websites for the 3 publications.
• Developed new business opportunities and presented product lines to customers and agencies in UAE, KSA & Lebanon.

• Social Media Management for clients within the Beauty, F&B, & Insurance industries.