CATARINA BRÁS
Head of Corporate Finance - Technology & Process
Dubai
Summary
Seasoned finance executive with a distinguished track record in global finance transformation, technology implementation, and strategic change management. Adept at steering post-IPO transitions, leading high-impact FP&A strategies, and shaping financial governance to optimize performance across diverse markets. Proven ability to collaborate with C-suite executives, drive large-scale digital transformations, and enhance financial decision-making frameworks. Passionate about leveraging technology to improve operational efficiency and financial insight.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
14
14
years of professional experience
3
3
Languages
8
8
Years of Team Leadership
Skills
Finance Transformation & Strategy
Work History
Head of Corporate Finance Transformation & Systems Implementation - Global FP&A
Kenvue
01.2023 - Current
- Company Overview: Kenvue – The world’s largest pure-play consumer health company, formerly Johnson & Johnson’s Consumer division, now an independent, publicly traded company.
- Led the Global Tech & Process Team, overseeing FP&A transformation and worldwide OneStream and Tableau implementation
- Defined corporate strategic direction for external & management reporting, aligning financial governance with business objectives
- Partnered with global cross-functional teams to optimize FP&A processes, driving efficiency and enhancing decision-making
- Implemented corporate financial governance models ensuring smooth system adoption and financial reporting integrity
Global Project Head - Finance Transformation
Johnson & Johnson
01.2022 - 01.2023
- Managed corporate finance transformation for Johnson & Johnson’s Consumer spin-off and Kenvue IPO
- Designed & deployed global FP&A processes for Consumer Innovation (R&D and Global Sales & Marketing)
- Developed corporate governance frameworks for post-IPO financial synergy and value creation
- Provided financial strategic insights to the R&D Executive Leadership Team on IPO dynamics and market positioning
Head of Finance - Spain & Portugal
Johnson & Johnson
01.2020 - 01.2022
- Led full financial oversight for Spain & Portugal, managing P&L accountability and financial planning
- Provided strategic insights into market trends & business model optimization to drive sustainable growth
- Chaired the Executive Committee (Spain and Portugal), influencing regional strategic decisions
Commercial Finance Manager, MENAP
Johnson & Johnson
01.2018 - 01.2020
- Managed P&L across 16 countries, providing financial decision support to the Area Managing Director
- Led financial planning cycles, budgeting, and forecasting, ensuring alignment with strategic goals
- Spearheaded distributor negotiations & due diligence, optimizing commercial margins & profitability
Senior Finance Business Partner, MENAP
Johnson & Johnson
01.2017 - 01.2018
- Managed cost forecasting & control for two legal entities (J&J ME and J&J KSA), supporting Commercial, Supply Chain, Customer Service, and HR
- Provided strategic cost management insights, optimizing sourcing efficiencies and budgeting
Senior Business Analyst - Technology
Vodafone
01.2014 - 01.2017
- Led financial planning for technology investments, overseeing budget execution and strategic planning
- Presented long-range financial plans to CTO, CEO, and CFO, aligning business strategies with financial objectives
- Conducted investment appraisals and business case analysis, optimizing cost efficiency in tech projects
Senior Auditor - Oil & Gas
PwC (PriceWaterhouseCoopers)
01.2011 - 01.2014
- Led client audit engagements, conducting financial risk analysis and compliance assessments
- Supervised & trained audit associates, ensuring high-quality execution of audit procedures
Education
Change Management Executive Program -
10.2024 - 12.2024
Advanced Negotiation Program -
06.2015 - 06.2015
Master - Economics
09.2009 - 09.2011
Bachelor of Science - Economics
09.2005 - 07.2009
Timeline
IMD - Institute For Management Development - Change Management Executive Program,
10.2024 - 12.2024
Head of Corporate Finance Transformation & Systems Implementation - Global FP&A - Kenvue
01.2023 - Current
Global Project Head - Finance Transformation - Johnson & Johnson
01.2022 - 01.2023
Head of Finance - Spain & Portugal - Johnson & Johnson
01.2020 - 01.2022
Commercial Finance Manager, MENAP - Johnson & Johnson
01.2018 - 01.2020
Senior Finance Business Partner, MENAP - Johnson & Johnson
01.2017 - 01.2018
Nova School of Business & Economics - Advanced Negotiation Program,
06.2015 - 06.2015
Senior Business Analyst - Technology - Vodafone
01.2014 - 01.2017
Senior Auditor - Oil & Gas - PwC (PriceWaterhouseCoopers)
01.2011 - 01.2014
University of Coimbra - Master, Economics
09.2009 - 09.2011
University of Coimbra - Bachelor of Science, Economics
09.2005 - 07.2009
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