CHAIMAA NASSIRI
Dubai,U.A.E
Summary
Business development and key account management expert with significant experience in kitchen appliances and interior solutions within UAE market. Demonstrated success in cultivating strategic partnerships with consultants, contractors, developers, and showrooms to drive new business and secure major projects. Proficient in sales negotiations, client relationship management, and delivering compelling product presentations. Acknowledged for exceptional communication skills, commercial insight, and ability to enhance revenue while fostering long-term client relationships.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work history
Business development / key account manager
Thomson Gulf electronics
Dubai, UAE
07.2025 - Current
- Develop and manage relationships with consultants, contractors, developers, and showroom partners within the kitchen appliances sector.
- Identify new project opportunities and expand the company’s client network through site visits and meetings.
- Present Thomson product solutions and conduct professional sales presentations to potential clients.
- Follow up on quotations, project proposals, and ongoing opportunities to support project conversion.
- Coordinate with internal teams to ensure product availability and smooth project execution.
- Support brand visibility through showroom displays and product presentations.
Key account manager
Metallica appliances
Dubai
09.2023 - 05.2025
- Developed multi-level contacts within key accounts to enhance communication channels.
- Worked closely with sales team, ensured achievement of set targets.
- Negotiated profitable contracts to ensure mutual benefit.
- Secured long-term customer loyalty with excellent service and understanding of client needs.
- Managed and nurtured relationships with existing key accounts to ensure long-term partnerships and client satisfaction.
- Identified and acquired new accounts, expanding the company's client base.
- Secured new projects and business opportunities, contributing to overall company growth.
Sales Manager
Metallica appliances llc
abu dhabi
09.2020 - 09.2023
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
Sales Executive
Metallica appliances llc
Dubai
02.2020 - 09.2020
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Set and achieved company defined sales goals.
- Presented professional image consistent with company's brand values.
Sales executive and Designer
DESIGN INSIDE
04.2017 - 11.2019
- Formulated design plans that were functional and aesthetically pleasing.
- Managed clients billing and accounts.
- Presented clients with a variety of options for color schemes, lighting design, decorative accessories, and more.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Recorded accurate and efficient records in customer database.
- Within a development company specialized in kitchens designing.
- Within a development company specialized in kitchens designing
Account Manager
HSS calls reception
04.2016 - 09.2016
- Greeted customers with a friendly and helpful attitude.
- Worked well with other employees to ensure smooth processes.
Sales consultant
01.2016 - 03.2016
- Manage customer satisfaction and claim.
COIN D'ARCHITECTE
02.2015 - 04.2015
- Interior spaces planning and design.
- Managing customer satisfaction and claim.
- Luxury Furniture Showroom.
- Luxury Furniture Showroom
KS DESIGN
07.2013 - 09.2013
- Practical training course at the end of academic year.
- Development and upgrading of spaces.
- Taking ribs of spaces.
- Preparation of technical plans.
Education
Bachelor of Arts - Interior Designing
Ecole Supérieur De Design Et Des Arts Visuels
Casablanca 08.2011 - 08.2014
Interior Design
ESDAV
Casablanca 08.2013 -
Core - undefined
ESDAV
Casablanca 08.2012 -
High School Diploma - Applied Arts
Jaber Ibn Hayan
Casablanca 08.2011 -
Skills
- Commercial Interior Decorating
- Customer Care
- Good Communication Skills
- Time management
- Sales Expertise
- Business Development and Planning
- Sales Presentation
- Committed to combining functionality
- Office Software
- AutoCAD
- SketchUp
- KitchenDraw
LANGUAGES
Arabic - Native
Beginner
French - Fluent
Beginner
English - Advanced
Beginner
Timeline
Business development / key account manager
Thomson Gulf electronics
07.2025 - Current
Key account manager
Metallica appliances
09.2023 - 05.2025
Sales Manager
Metallica appliances llc
09.2020 - 09.2023
Sales Executive
Metallica appliances llc
02.2020 - 09.2020
Sales executive and Designer
DESIGN INSIDE
04.2017 - 11.2019
Account Manager
HSS calls reception
04.2016 - 09.2016
Sales consultant
01.2016 - 03.2016
COIN D'ARCHITECTE
02.2015 - 04.2015
Interior Design
ESDAV
08.2013 -
KS DESIGN
07.2013 - 09.2013
Core - undefined
ESDAV
08.2012 -
Bachelor of Arts - Interior Designing
Ecole Supérieur De Design Et Des Arts Visuels
08.2011 - 08.2014
High School Diploma - Applied Arts
Jaber Ibn Hayan
08.2011 -