Deepashree Shetty
Data Analyst, DigitalTransformation, EmiratesNBD
Dubai
Summary
With over 10 years of expertise, I have served as a data specialist in business intelligence and data analysis. My experience spans India, Sweden, and UAE, where I collaborated with diverse clients and teams to design, develop, and implement necessary solutions. In addition to my role as a data specialist, I have also taken on responsibilities as a Scrum Master, team coordinator, business analyst, and team lead. Throughout my career, I spearheaded mission-critical features and oversaw end-to-end delivery from requirement analysis to test planning and execution. With a strong background in Agile and Waterfall methodologies, I bring extensive knowledge and adaptability to projects in the insurance, retail, and banking domains.
Overview
11
11
years of professional experience
Work History
Data Lead - ETL
Emirates NBD
09.2022 - Current
- Company Overview: Data Analysis in Banking Domain
- Deliver Monthly Digital Index driving bank's digital transformation
- Collaborate with stakeholders to design solutions for Digital Office
- Lead data modeling and efficient Data Mart development
- Calculate key metrics for digital coverage, automated decisioning, and STP percentages across sales and services
- Measure digitization across multiple channels (Branch, ATM, CDM, CCO, OMB, WhatsApp)
- Serve as liaison between business and technical teams
- Design quarterly roadmaps for growth visualization
- Develop Compliance dashboard for Targeted Sanction reporting
- Act as Data SME for CX Health Dashboard, supporting analytics and visualization strategy
Senior Consultant - ETL
Ernst & Young LLP
09.2021 - 07.2022
- Company Overview: Consulting services in Supply Chain domain
- Resolving user queries and addressing data-related issues to ensure smooth business operations
- Ensuring data integrity by taking ownership of the daily verification of data points and addressing any discrepancies
Data Designer
Bolt Solutions Inc.
06.2020 - 09.2021
- Company Overview: Data Warehouse solutions in Insurance domain
- Analyzing business requirements and designing ETL processes to meet organizational needs
- Refining and adjusting logic to ensure alignment with the design specifications
Data Designer
IBM India Pvt. Ltd
06.2014 - 02.2020
- Company Overview: Analytical Solutions for Retail Domain
- Developed reporting tool for 7,000+ global stores
- Analyzed data from 10M+ daily customers across 151 locations and multiple brands
- Created metrics for efficient country-level store planning
- Streamlined data flow from source systems to reports
- Optimized application performance
- Analyzed member/employee card discounts to refine benefit strategies
- Customized applications to meet specific business requirements
Skills
Digital Transformation
Certifications Courses
- Completed the Scrum master certification from the Scrum alliance
- Certified in Oracle
Timeline
Data Lead - ETL
Emirates NBD
09.2022 - Current
Senior Consultant - ETL
Ernst & Young LLP
09.2021 - 07.2022
Data Designer
Bolt Solutions Inc.
06.2020 - 09.2021
Data Designer
IBM India Pvt. Ltd
06.2014 - 02.2020
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