DINA EDMOUN BADER

• Lead performance analytics, business intelligence, and incentive governance for the Personal Banking Group (PBG), with primary responsibility for the Mass segment.
• Lead the end-to-end analytics and reporting lifecycle supporting executive decision-making, performance management, and reward optimisation.
• Lead end-to-end performance analytics and reporting (MIS, BI, incentives) for Personal Banking, accountable for data ingestion, cleansing, enrichment, transformation, integrity validation for data governance, quality, traceability, and secure access in collaboration with central analytics teams.
• Primary analytics and insights sponsor for PBG-related performance management initiatives, partnering with enterprise data, technology, finance, and HR teams on bank-wide and cross-functional programs for insights covering acquisition, attrition, customer and portfolio growth, and channel performance translating complex datasets into actionable strategic recommendations.
• Lead KPI definition, standardisation, and governance, ensuring consistent calculation logic, reporting alignment, and transparency across segments and channels in personal banking group.
• Drive business intelligence modernisation, including report automation, data warehouse consumption, dashboard standardisation, and executive self-service analytics.
• Spearhead the design and delivery of Power BI dashboards and advanced analytical reports, reducing manual reporting and accelerating decision cycles.

Tools & Platforms: Power BI, MS SQL Server, Visual Studio BI Tools, Advanced Excel (VBA, Macros), Business Intelligence Platforms, and Data Warehousing (Analytics Consumption Layer).

• Led end-to-end portfolio data migration and consolidation for Consumer Loans, integrating legacy loan data from FGB and NBAD core banking systems into a unified, analysis-ready data warehouse layer.
• Designed and executed detailed data mapping and transformation logic across loan products, interest rates, repayment schedules, and customer profiles, ensuring consistency, accuracy, and seamless post-merger portfolio reporting.
• Built and maintained customer salary, demographic, and profile data views as trusted reference datasets supporting all consumer loan portfolio analysis and performance reporting.
• Developed and implemented robust ETL processes, SQL queries, and stored procedures, many of which remain foundational to ongoing portfolio data maintenance and analytics.
• Delivered executive-ready portfolio insights through dynamic dashboards and structured analytical presentations, enabling clearer visibility into portfolio performance, risk drivers, and growth trends.

Tools & Platforms: MS SQL Server, Visual Studio BI Tools, Data Warehousing, ETL Pipelines, Portfolio Analytics, BI Dashboards, and Executive Reporting.

• Led MI and operational analytics during the NBAD–FGB bank merger, contributing to Operations Services Catalog design and cross-bank process mapping.
• Built an end-to-end operations data warehouse, owning data ingestion, cleansing, enrichment, transformation, integrity validation, and modelling to deliver an analysis-ready single source of truth for dashboards and MI reporting.
• Developed a VB.NET performance tracking application for Cards Operations to monitor KPIs, identify performance gaps, and support Continuous Improvement initiatives.
• Delivered automated dashboards and performance reports, reducing manual reporting and enabling faster, data-driven operational decisions.

Tools & Platform: VB.NET, Relational Databases, Data Warehousing, BI & Dashboarding

• Acted as the primary data and analytics partner for Global Retail & Commercial business units, delivering performance, customer, and workforce insights to support strategy, planning, and executive decision-making.
• Designed and delivered end-to-end analytical reporting across Retail, Commercial, Islamic, and International Banking, covering data ingestion, cleansing, transformation, reconciliation, and validation to ensure accurate and consistent MIS and portfolio reporting.
• Led incentive, campaign, and channel performance analytics across Retail, Commercial, Direct Sales, Cards, and Contact Centres, defining calculation logic, validating data integrity, and aligning metrics with revenue, acquisition, and productivity objectives.
• Tech & Analytics: Relational Databases, Data Warehousing, BI & MIS Reporting, Data Quality & Reconciliation, Performance & Workforce Analytics

• Built and maintained a transformation analytics database (MS SQL), owning data collection, quality checks, and reporting to track performance and support executive decision-making during the transformation programme.
• Partnered with McKinsey to deliver data-driven business transformation, analysing branch performance, portfolios, and operating flows to support strategic product, service, and operating-model decisions.
• Led and supported end-to-end transformation projects, including CRM enhancements, branch queue management system implementation (vendor selection to rollout), and change enablement across UAE branches.

• Developed and maintained Core Banking System reports using Oracle SQL and Crystal Reports to support operational and regulatory reporting needs.
• Assisted in technical analysis and requirements gathering for risk-related initiatives, including Global Limits and Collateral Management (MUREX) and Remedial Advances, working under the guidance of IT and Risk Management teams.
• Supported data validation and reporting accuracy efforts across banking systems as part of day-to-day IT operations.