Dipp Bhargava
Dubai
Summary
Dynamic marketing leader with a proven track record at Jio FM, specializing in go-to-market strategies and growth marketing. Successfully advised startups and SMEs, driving brand authority and customer acquisition. Adept in performance marketing and cross-functional collaboration, I excel in crafting impactful content strategies that enhance audience engagement and retention.
Overview
18
18
years of professional experience
Work History
Fractional Chief Marketing Officer
Self-Employed
Dubai
01.2021 - Current
- Sectors: Healthcare, Mobility, E-commerce, OTT, NFT/Crypto, Forex, and B2B.
- Advised over 10 startups and SMEs on growth strategy, performance marketing, and content-led GTM execution.
- Identified new ways of leveraging digital channels in order to build a more positive public perception of the company's brand.
- Collaborated with cross-functional teams to ensure successful product launches.
- Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Defined core product messaging, positioning, and differentiation strategies to align with overall company strategic plan.
Freelance Presenter & Digital Consultant
Radio Mirchi
Dubai
01.2019 - 01.2023
- Hosted special format shows, and led initiatives to expand digital audience reach.
- Supported content monetization and platform partnerships.
Co-founder
Law Briefs
India
01.2019 - 01.2021
- I built the company from concept to launch, securing over 10,000 users within the first quarter.
- Created content marketing and thought-leadership campaigns that built brand authority.
- Oversaw the end-to-end GTM and customer acquisition roadmap.
Co-Founder
ProDigi Media
India & UAE
01.2009 - 01.2019
- Company Overview: Boutique Agency.
- Delivered 100+ digital campaigns for SMEs and startups across fintech, media, and education.
- Managed creative direction, social media, and client growth strategy.
- Built and mentored a cross-functional team of content creators, designers, and strategists.
- Recruited, trained, managed, and evaluated staff.
Senior Presenter & Digital Head
Jio FM
Dubai
01.2018 - 12.2018
- Led digital content strategy and platform growth.
- Hosted a prime-time evening show; drove audio engagement and retention across digital formats.
Senior Presenter & Content Head
Gulf News Radio
Dubai
01.2012 - 01.2017
- Integral member of leadership team, accountable for executing market research and initiating station launch
- Evaluated external content opportunities and partnerships that would benefit the company's goals.
- Directed social media and digital marketing strategy and initiatives to promote brand building, audience retention and revenue-focused activities.
Presenter & Content Head
TV Today Network
India
01.2010 - 01.2012
- Led innovation across content formats and implemented integrated campaigns with all major brands.
- Part of the leadership team working on digital products.
- Managed cross-functional teams, including designers, engineers, and marketers, to bring products to market on time and within budget.
- Developed and implemented brand activation strategies to increase customer engagement.
Assistant Program Manager
Radio City
India
01.2007 - 01.2009
- Reviewing the music policy and all scheduling processes of the stations in the region.
- Ensuring a low turnover ratio with the teams.
- Designing a content calendar for constantly creating on-air buzz and diaspora connection, along with ensuring necessary on-air content, promotion, and liaison with marketing and connection.
Education
Bachelor - Computer Science
Birla Institute of Technology
08-2006
Skills
- Go-to-market (GTM) strategy
- Growth marketing and funnel optimization
- Performance marketing (Meta, Google, programmatic)
- Brand strategy and positioning
- Content strategy and SEO
- Martech stack and automation
- Leadership, hiring, and cross-functional collaboration
- Product positioning
Websites
Other Details
Remote/hybrid roles in marketing leadership, startup advisory, content strategy, and GTM strategy
Timeline
Fractional Chief Marketing Officer
Self-Employed
01.2021 - Current
Freelance Presenter & Digital Consultant
Radio Mirchi
01.2019 - 01.2023
Co-founder
Law Briefs
01.2019 - 01.2021
Senior Presenter & Digital Head
Jio FM
01.2018 - 12.2018
Senior Presenter & Content Head
Gulf News Radio
01.2012 - 01.2017
Presenter & Content Head
TV Today Network
01.2010 - 01.2012
Co-Founder
ProDigi Media
01.2009 - 01.2019
Assistant Program Manager
Radio City
01.2007 - 01.2009
Bachelor - Computer Science
Birla Institute of Technology
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