Donna Decena
Dubai,UAE
Summary
Results-oriented professional with expertise in business development and customer relationship management. Proficient in using tools such as SAP and CRM systems to enhance processes. Skilled in building long-term client relationships and driving revenue growth through strategic initiatives. Strong leadership and communication abilities contribute to team success and project delivery.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Business Development Manager
Foxgen General Trading LLC
DIP, Dubai , United Arab Emirates
2022.06 - 2024.07
- Developed and implemented strategic plans for business growth, significantly increasing client base and revenue.
- Initiated cross-functional collaborations with multiple departments (2-3), improving communication and project outcomes.
- Increased client base 30%-60% by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Provided market feedback to company leaders regarding competitive offerings, prospect needs, and product development ideas.
- Secured high-profile contracts of 45%-50% through effective relationship management and persuasive negotiation skills.
- Conducted market research to identify trends and inform product development, driving competitive advantage.
- Implemented marketing initiatives for greater brand visibility.
- Fostered strong relationships with clients, enhancing customer loyalty and ensuring long-term partnerships.
Business Development Manager
The Red Carpet LLC
Umm Suqeim St. , Dubai , United Arab Emirates
2021.03 - 2022.05
- Increased client base of 30%-65% by identifying new business opportunities and cultivating strong relationships with key decision makers for the designated product specially in fabric textiles, furniture, flooring and wallpapers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences, events, exhibitions for curtains, flooring and wallpapers.
- Mentored junior team members in effective sales techniques, fostering high-performance culture within the organization.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of the products and services.
- Led cross-functional teams to deliver complex projects on time and budget.
- Negotiated contracts with vendors to secure best possible terms.
- Drove revenue growth with innovative sales strategies.
- Identified market trends, resulting in enhanced product offerings.
- Allocated teams, materials and calendar space for individual projects.
Executive Secretary/HR/Admin Assistant
WAFRA FARMS TRADING LLC
Business Bay, Dubai, United Arab Emirates
2020.09 - 2021.02
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments 2-4 times day and coordinating travel arrangements to optimize time 2-3 time in month.
- Processed travel expenses and reimbursements for executive team and senior management group once month depends on expenses per month/day.
- Served as liaison between departments to facilitate effective communication throughout company.
- Organized and coordinated conferences and monthly meetings.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Answered high volume of phone calls and email inquiries like 25-30 times day.
- Coordinated events for staff members, promoting team-building activities and boosting morale within workplace.
- Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties.
- Screened 30-50 calls and emails and responded accordingly to support executive correspondence.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
- Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
- Facilitated training and onboarding for incoming office staff.
- Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for company.
- Processed employee termination paperwork at direction of supervisory staff.
- Monitored employee attendance and performance to verify punctuality and absences, addressing issues in accordance with company policies and procedures.
- Organized new employee orientation schedules for new hires.
- Scheduled and coordinated interviews between hiring managers and potential candidates.
- Participated in recruitment and selection process for new hires.
- Responded to employee inquiries regarding benefits and other HR topics.
- Developed and maintained HR policies and procedures.
Assist. Sales Manager/Executive Assistant/HR Admin
Twill & Oxford LLC (Atmosphere the Furnishings Store) Supplier/Manufacturers of Fabrics
Dubai, United Arab Emirates
2013.05 - 2020.04
- Addressed customer relations issues to enable quick resolution and enhance client satisfaction.
- Supported sales initiatives, contributing to revenue increases of 30%-50% through effective strategies.
- Oversaw revenue models, process flows, operations support, and customer engagement strategies.
- Devised successful sales pitches for significant conversion rates.
- Conducted detailed market analysis to identify new opportunities.
- Negotiated lucrative contracts to secure long-term client commitment.
- Streamlined sales processes to enhance team productivity.
- Coordinated promotional campaigns to boost brand visibility.
- Developed robust client relationships for improved business growth.
- Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
- Managed key accounts, resulting in consistent revenue generation.
- Analysed sales reports to identify trends and update strategies.
Guest Relations Officer
CAPITOL HOTEL
Al Manhkhool Rd. Bur Dubai, United Arab Emirates
2011.06 - 2013.04
- Delivered exceptional service, resulting in repeat patronage from guests.
- Assisted in the organization of special events for enhanced guest satisfaction.
- Resolved conflicts amongst guests tactfully, maintaining peace and tranquillity within the premises.
- Conducted training sessions for new staff members to uphold service excellence to increases sales by 10%-50%.
- Established rapport with diverse clientele to facilitate smooth communication.
- Boosted hotel reputation with professional handling of guest relations issues.
- Enhanced guest satisfaction by promptly addressing inquiries and complaints.
- Ensured adherence to hotel standards, promoting a consistent quality experience for all guests.
- Coordinated timely completion of room cleaning, ensuring comfortable stay for guests.
- Executed daily administrative duties, contributing towards efficient hotel operation.
- Provided personalized services based on unique client needs – translating into memorable stay for every guest.
- Created newsletters, brochures and social media posts to promote hotel services.
- Planned schedules to support consistent service delivery and reception coverage.
- Provided local attraction and event information for enhanced hotel stays every month.
- Managed front desk operations to streamline check-in and checkout processes 15-35 guests in one day.
- Updated knowledge on local attractions routinely to provide accurate information to tourists.
- Utilized customer relationship management software effectively for better record keeping for the entire year.
F&B Supervisor
SPINNEYS F&B DIVISION
Abu Dhabi , United Arab Emirates
2007.05 - 2010.07
- Assisted in enhancing team productivity through ongoing training and coaching for food and beverage staff over (20-100 staffs).
- Streamlined ordering process, improving overall efficiency and productivity.
- Reduced waste by implementing effective inventory control strategies.
- Managed daily operations in fast-paced food and beverage establishment.
- Created employee schedules for optimal shift coverage.
- Ensured high standards of customer service were consistently maintained.
- Collaborated with kitchen staff for seamless food preparation and delivery.
- Oversaw cash handling procedures, ensuring accurate accounting at end of shifts.
- Liaised with suppliers to negotiate best prices and secure reliable deliveries.
- Monitored food quality, addressing any inconsistencies promptly.
- Maintained clean, hygienic conditions in line with health and safety regulations.
- Supported regular equipment maintenance checks to address issues proactively and uphold service quality.
- Helped implement creative marketing strategies to attract new clients and encourage repeat business.
- Trained new staff members on company policies and procedures.
- Coordinated catering events to ensure smooth execution and client satisfaction.
Nurse Assistant
Philippines General Hospital
Metro Manila , Philippines
2006.03 - 2007.04
- Transported residents safely to various appointments or therapies leading to timely treatments, 5-6 patients in one day.
- Regularly updated family members about patient status fostering open communication channels.
- Showed resilience under pressure maintaining professionalism during emergencies.
- Implemented personalized care plans for over 5-7 patients in one day resulting in tailored interventions according to individual needs.
- Monitored vital signs with utmost precision, contributing to accurate diagnosis maximum patients of 45-50 number in one week.
- Mitigated risks of bedsores through regular turning and repositioning of bedridden patients.
- Facilitated therapeutic activities for mental stimulation and social interaction amongst patients.
Education
Associate of Science - Health-Related Professions And Services
Knowledge Point Institute
Dubai, UAE 2019.05 - 2019.11
Associate's degree - Associate Health & Science Education
Laguna Colleges
San Pablo City, Philippines 2003.06 - 2006.03
Skills
- Strategic Planning
- Change Management
- Process Optimization
- Budget Forecasting
- PowerPoints, Advanced Excel, Canva AI
- Leadership, Strategic Planning, Conflict Resolution
- Microsoft Project
- Operating SAP System Software
- SQL & Database Management
- Decision-Making authority
- CRM software expertise
- Budgeting and forecasting
- Staff management
- Market analysis
- Negotiation skills
- Process improvement
Proficiency
One on one is the best way to find out more.
Certification
- NCII Training Caregiver 2019
- BSL Training - Adult & Baby 2019
- Advance Leadership Training 2008
- Leadership Training 2007
- Basic Food Hygiene 2007
- Hotel & Management Training 2007
Languages
English
Advanced
Tagalog
Native
Arabic
Beginner
Languages
1,1,6,5
Affiliations
- Volunteering & Community Involvement - charity events in Philippine Consulate, UAAP events
- Playing Sports (volleyball and badminton)
- DIY Projects / Crafting - problem-solving and hands-on skills
- Travelling and meeting new people
- Designing, drawing, sketching and painting
- Solving Puzzle Games
- Cooking & Baking
- Reading & writing poem
- Joining a professional, social or environmental group & events
Accomplishments
- Promotion - year 2007 - F & B Spinneys (head waitress to supervisor)
- Employee of the Month - year 2008 - F & B Spinneys
- Promotion - year 2014 Assistant Manager - Twill & Oxford
- Target Exceed - The Red Carpet LLC
References
References available upon request.
Timeline
Business Development Manager
Foxgen General Trading LLC
2022.06 - 2024.07
Business Development Manager
The Red Carpet LLC
2021.03 - 2022.05
Executive Secretary/HR/Admin Assistant
WAFRA FARMS TRADING LLC
2020.09 - 2021.02
Associate of Science - Health-Related Professions And Services
Knowledge Point Institute
2019.05 - 2019.11
Assist. Sales Manager/Executive Assistant/HR Admin
Twill & Oxford LLC (Atmosphere the Furnishings Store) Supplier/Manufacturers of Fabrics
2013.05 - 2020.04
Guest Relations Officer
CAPITOL HOTEL
2011.06 - 2013.04
F&B Supervisor
SPINNEYS F&B DIVISION
2007.05 - 2010.07
Nurse Assistant
Philippines General Hospital
2006.03 - 2007.04
Associate's degree - Associate Health & Science Education
Laguna Colleges
2003.06 - 2006.03