Fahad Ashraf
Dubai
Summary
Results-driven Channel Account Manager with more than 4 years experience known for high productivity and efficient task completion. Skilled in strategic partnership development, channel sales optimization, and market penetration strategies. Excel at negotiation, relationship building, and problem-solving to achieve business goals. Committed to leveraging communication and teamwork to facilitate successful partnerships and drive growth.
Overview
6
6
years of professional experience
Work History
Channel Account Manager
Mitsumi Distribution LLC
Dubai
05.2023 - Current
- Handles IT components mainly PNY, Lexar, Hikvision, LG monitors, AOC & Philips monitors, Optoma projectors.
- Managed a portfolio of more than 30 small, medium and large channel accounts resulting in a 25% increase in revenue and 10% increase in profit margins.
- Onboarded more than 10 new customers and established relationships with key decision makers in those accounts.
- Led the expansion of sales activities in to Abu Dhabi region, building a pipeline of new clients and establishing a local market presence.
- Negotiated sales terms and pricing with channel partners.
- Cultivated strong relationships with vendors and developed strategies to reduce costs.
- Monitored customer buying trends, market conditions and competitor pricing to adjust strategies and achieve sales goals.
- Analyzed market trends, customer insights, and competitor information to identify new opportunities for product promotion.
- Worked closely with the marketing team to promote new and existing products.
- Participated in tech exhibitions, and trade events and gathered information about industry trends.
Business Development Executive
Deli Group Co. Ltd
Dubai
04.2021 - 02.2022
- Achieved overall target for 2021 by increasing sales growth to 130% and ranked second among all other regions.
- Worked in depth with distributors of countries in Kenya, Ghana, Tanzania, Nigeria, Liberia, Uganda, Somalia, Botswana, and Zambia and improved market performance in each category which includes key category sales, hot products and new products, volume and B2B sales.
- Brought onboard new clients in blank markets of Africa region for stationery, office equipment, IT products and machinery tools.
- Visited several African countries and improved overall business by broadly developing distribution network, and B2B sales, implementing strategic business plans and marketing strategies.
Content Analyst
Accenture Solutions Limited
Bengaluru
06.2019 - 01.2021
- Analyzed and categorized advertisement content based on standards set by clients and management.
- Quality check and identify issues by performing relevant research using appropriate tools.
- Detection of spam-related and other illegal content on the platform.
- Achieved productivity with 100% quality.
- Content accuracy rate improved to 98% and discrepancies were reduced by 75%.
- Handled over 1,500 content-related queries within 24 hours.
- Increased content analysis & categorization throughput by 83%.
- Provided feedback to management regarding changes and updates.
Education
MBA - Marketing Management
Sikkim Manipal University
Bengaluru, India 06.2018 - 01/2020
Bachelor of Commerce -
Mahatma Gandhi University
Kerala, India 08.2013 - 01/2016
Skills
- Account Management
- Customer acquisition
- Relationship building
- Sales forecasting
- Sales Development
- B2B Sales
- Client Development
- Negotiation Skills
- Microsoft Office
- Customer Service
Languages
- English
- Hindi
- Malayalam
Timeline
Channel Account Manager
Mitsumi Distribution LLC
05.2023 - Current
Business Development Executive
Deli Group Co. Ltd
04.2021 - 02.2022
Content Analyst
Accenture Solutions Limited
06.2019 - 01.2021
MBA - Marketing Management
Sikkim Manipal University
06.2018 - 01/2020
Bachelor of Commerce -
Mahatma Gandhi University
08.2013 - 01/2016
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