Fathlun Alwi
Marketing
Sharjah
Believe those who are seeking the truth. Doubt those who find it.
André Gide
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Director
International University of East Africa
Kampala
2018.05 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created innovative strategies to drive customer engagement.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Created and managed marketing budget, ensuring maximized ROI.
- Planned and executed events and marketing programs to increase qualified leads.
- Increased social media followers by 300% on average and increased online enrollment of students and increased revenues by 150% year on year.
• Development and implementation of market development programs, student orientation and programs.
Dean of Students
International University of East Africa
Kampala
2017.07 - 2019.12
- Helped teachers develop and diversify instruction to better serve students of different skill levels and backgrounds.
- Coordinated outreach events to bring in parents, family members and community at large to support students.
- Managed assemblies to recognize student achievement.
- Led efforts to boost student attendance and on-time arrivals with ambitious parent relations initiatives.
- Developed strategies to improve student behavior school-wide and help teachers better manage classroom environments.
- Implemented strategies to increase student recruiting, engagement and retention.
- Improved policies and procedures to maximize student safety and campus security.
- Supervising and managing the admissions office and all programs related to this office.
- Serving as a liaison between institution administrators and student departments.
- Creating and implementing department goals, policies, budgets, and working procedures.
Marketing Manager
Falcon Estate Limited
Kampala
2015.01 - 2015.12
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managing overall sales and marketing activities that include market research, sales presentations, analysis of sales and marketing trend, and advertising and marketing promotional events.
- Maintaining accurate information on company website, and designing promotional web landing pages to track effectiveness of other marketing initiatives
- Providing guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables
Manager
Wonder World Amusement Park
Kampala
2014.04 - 2014.12
- Maximized performance by monitoring daily activities and mentoring team members.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Ensure all parts of the park are operating effectively in terms of staff and equipment
- Oversee the effective application of health and safety regulations and risk assessment to ensure a safe environment for park employees and the public
- Plan and implement strategies to achieve continual improvements in visitor and employee satisfaction
Education
Master of Arts - International Marketing With Digital Marketing
2016.08 - 2017.06
Bachelor of Arts - BA International Business
2012.08 - 2014.06
Bachelor of Arts - International Business
2011.08 - 2012.05
High School Diploma -
2010.01 - 2010.11
Skills
Campaign management
undefinedAdditional Information
- Skilled at working in very challenging with cross cultures and diverse environments.
- Proven leadership and management capabilities especially working with cross functional teams.
- Successful at building company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
- Experienced at developing strategic plans and recommending objectives, successfully defining company direction, achieving goals and optimizing business.
- Maintain quality service by establishing and enforcing organization standards.
Timeline
Marketing Director - International University of East Africa
2018.05 - Current
Dean of Students - International University of East Africa
2017.07 - 2019.12
Heriot-Watt University - Master of Arts, International Marketing With Digital Marketing
2016.08 - 2017.06
Marketing Manager - Falcon Estate Limited
2015.01 - 2015.12
Manager - Wonder World Amusement Park
2014.04 - 2014.12
Middlesex University - Bachelor of Arts, BA International Business
2012.08 - 2014.06
Victoria University - Bachelor of Arts, International Business
2011.08 - 2012.05
Sunway University - High School Diploma,
2010.01 - 2010.11
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