Fatima Faraj Essa Al-Falahi

Abu Dhabi Mobility (Integrated Transport Centre)

01.2022 - Current

Followed all company policies and procedures to deliver quality work.
Helped meet changing demands by recommending improvements to business systems or procedures.
Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Created and managed project plans, timelines and budgets.
Maintained database systems to track and analyze operational data.
Conducted regular reviews of operations and identified areas for improvement.
Educated staff on organizational mission and goals to help employees achieve success.
Gathered, organized and input information into digital database.
Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Evaluated customer needs and feedback to drive product and service improvements.

Department of Transport

01.2014 - 01.2022

Company Overview: Al Ain's local transport department in charge of all public transport for the City
Handling and following up employee appraisals through HRMS- ADERB
To manage all departmental performance issues
To devise and implement policies and strategies for the development of departmental performance matters
To manage, influence and motivate staff associated with performance issues
To manage development and implementation of monitoring systems for departmental performance indicators and standards, including ensuring data quality and compliance with internal and external audit requirements
To coordinate and facilitate the communication to all staff of performance issues including the preparation of reports for managers and committees and giving presentations
To represent the Authority and attend meetings at all levels in association with the above duties, in particular with managers and local members
To prepare and submit reports to managers in connection with the above duties
To develop and coordinate departmental consultation activity and liaise with service managers to ensure the outcomes of consultation are used to inform service improvement
Al Ain's local transport department in charge of all public transport for the City

Department of Transport

12.2011 - 01.2013

Handling all in-house PR activities
Collecting, editing and dispatching press releases to the media through various media channels
Arranging successful press conferences, interviews, round tables media briefings
Performing extensive media interaction to strengthen relations and ensure excellent-quality exposure
Participating in hi-profile exhibitions and trade shows to position DoT as the central government entity in the field of transport in Abu Dhabi
Planning, developing and implementing PR strategies
Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
Liaising with colleagues and key spokespeople
Researching, writing and distributing press releases to targeted media
Collating and analyzing media coverage
Writing and editing in-house magazines, case studies, speeches, articles and annual reports

Al Bayn News

04.2009 - 06.2009

Editing newspaper written articles to be published in the morning after the news reports and dialogue
Coordinating with the media in the state, setting up conferences and coordination of media delegations
Directing and coordinating press

Summary