Jessica C. Abarca
Dubai
Summary
Dynamic professional with expertise in brand management, sales coordination, and trade marketing. Demonstrates proficiency in market analysis, merchandising, and inventory management to drive business growth. Skilled in KPI reporting and Microsoft Office applications, ensuring effective communication and customer relationship management. Committed to leveraging skills for strategic career advancement within the marketing sector.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work history
Brand Executive
AL KHAYYAT INVESTMENT LLC - Alphamed
2024.08 - 2026.06
- Developed and executed category and brand growth strategies to drive sales and profitability.
- Managed budgeting, sales forecasting, and trade activation plans across key channels and customers.
- Ensured in-store excellence through POSM deployment, planogram management, MSL development, and execution tracking.
- Conducted market analysis, KPI monitoring, and business reporting to support data-driven decision-making.
- Coordinated cross-functional teams to align sales, finance, supply chain, and claims processes.
- Optimized trade spends, managed principal claims, and monitored forecast accuracy, inventory ageing, and brand P&L performance.
Customer Service Executive/Sales Coordinator
AL KHAYYAT INVESTMENT LLC - Alphamed
Dubai
2023.06 - 2024.07
- Generating the daily sales, stock and return reports and share it with the team.
- Providing support to the sales team with the required information on products and product availability so that sales target is achieved.
- Collected national promotion execution photos and ensured promotional SKUs were available in the market and displayed according to agreed promotion and display guidelines.
- Monitored Carrefour stock availability and item status, ensuring timely reactivation and OH stock follow-up.
- Prepared and managed Jwalk files for new product listings and SKU reactivation.
- Collected and reviewed S&D data from the team and prepared and shared leaflet analysis reports.
- Supported cross-functional activities and provided operational assistance as needed
Sales Promoter
AL KHAYYAT INVESTMENT LLC - Alphamed
2016.10 - 2023.06
- Promoted products and increased sales by engaging customers and explaining product features and benefits.
- Ensured product availability and shelf visibility across assigned stores.
- Maintained merchandising standards and executed displays according to company guidelines and promotions.
- Achieved sales targets and KPIs through active selling and customer engagement.
- Monitored stock levels and coordinated replenishment to avoid out-of-stock situations.
- Collected market intelligence including competitor activities, pricing, and promotions.
- Submitted sales, stock, and promotion execution reports regularly.
- Built and maintained relationships with store staff and customers.
- Supported product launches and promotional campaigns to maximize visibility and sell-out.
- Handled customer inquiries and provided product recommendations to improve customer experience.
HR Staff
POWERSERVE MARKETING AND PROMOTION CORP.
Quezon City
2014.01 - 2014.08
- Managed end-to-end recruitment process including sourcing, screening, interviewing, and onboarding candidates.
- Coordinated manpower requirements with clients and ensured timely deployment of employees.
- Maintained employee records and HR documentation accurately and confidentially.
- Processed employee onboarding, contracts, and offboarding procedures.
- Handled attendance, leave, and payroll coordination with internal teams.
- Addressed employee inquiries and provided HR support on policies and procedures.
- Monitored employee performance, attendance, and contract renewals.
- Prepared HR reports and maintained recruitment and staffing databases.
- Ensured compliance with company policies and labor regulations.
IT Staff/Data Encoder
RED ASIAN FOOD SOLUTION INC.
Makati City
2013.05 - 2013.12
- Encoded, updated, and maintained data records accurately in company systems and databases.
- Verified and validated data to ensure accuracy and completeness.
- Generated reports and maintained documentation for operational requirements.
- Provided basic IT and administrative support to users and departments.
- Managed data entry, filing, and record organization for easy retrieval.
- Monitored and corrected data discrepancies to maintain database integrity.
- Assisted in system updates and data migration activities.
- Maintained confidentiality and security of company information.
Education
Diploma - Computer Programming, Computer Hardware Servicing
IETI College of Science and Technology
2011.01 - 2013.01
Skills
- Brand Management
- Sales Coordination
- Trade Marketing
- Market Analysis
- Merchandising
- Inventory Management
- KPI Reporting
- Microsoft Office Application
- Communication
- Customer Relationship Management
Websites
PERSONAL DETAILS
Language: English & Tagalog
PERSONAL DETAILS
- Nationality: Filipino
- Birthday: August 30, 1994
- Visa Status: Employment
- Driving License: Valid GCC Driving license
Timeline
Brand Executive
AL KHAYYAT INVESTMENT LLC - Alphamed
2024.08 - 2026.06
Customer Service Executive/Sales Coordinator
AL KHAYYAT INVESTMENT LLC - Alphamed
2023.06 - 2024.07
Sales Promoter
AL KHAYYAT INVESTMENT LLC - Alphamed
2016.10 - 2023.06
HR Staff
POWERSERVE MARKETING AND PROMOTION CORP.
2014.01 - 2014.08
IT Staff/Data Encoder
RED ASIAN FOOD SOLUTION INC.
2013.05 - 2013.12
Diploma - Computer Programming, Computer Hardware Servicing
IETI College of Science and Technology
2011.01 - 2013.01