Karen Abi Faraj
Dubai,DU
Summary
Experienced Event and Marketing Specialist with 5 years at Arada Developments LLC, holding a Master's in International Business Management. Strong in project management, communication, critical thinking, and problem solving. Adaptable and skilled in multitasking, I excel in event management and marketing. Eager to contribute my passion and expertise to your team's success
Overview
5
5
years of professional experience
Work History
Events and Marketing Specialist
Arada Developments LLC
06.2023 - Current
- Led strategic coordination and seamless management of national and international events, ensuring flawless execution at all stages
- Spearheaded collaborative efforts with cross-functional teams and stakeholders to craft and implement comprehensive event plans, consistently exceeding agreed-upon requirements
- Cultivated robust relationships with clients, sponsors, and stakeholders to align objectives, adeptly monitoring budgets and providing operational support for prestigious events such as:
- World Championships of Skateboarding 2023
- Pro Tour Skateboarding 2024
- Arab Woman Sports events 2024 - Managed intricate event logistics including:
- Accreditations
- Transportation
- Accommodation
- Visas
- Hospitality - Skillfully negotiated optimal deals with suppliers for venues, catering, equipment, and services
- Diligently oversaw event feedback channels, culminating in the production of insightful post-event reports
Marketing Executive
Arada Developments LLC
11.2021 - 06.2023
- Developed detailed Creative Briefs to guide the marketing team on the latest events and required collateral material
- Assisted in creating impactful promotional and marketing collateral
- Executed event marketing and communication plans
- Fostered partnerships with notable event patrons, such as the Ministry of Climate Change and Environment and World Skate, supporting strategic objectives
- Organized digital campaigns, achieving a 15% increase in audience reach and awareness
- Maintained current content on Arada website, Manbat website, and Intranet platforms
- Implemented registration processes at Arada's events, resulting in a 10% increase in data collection
- Supported sales team with effective tools, including presentations, collateral, and website enhancements
- Collaborated with cross-functional teams including operations, facilities management, and marketing to ensure seamless event execution.
Promotional Venue Executive
Arada Developments LLC
07.2019 - 11.2021
- Leveraged marketing, communication, and presentation skills to effectively engage and attract clients
- Informed clients about company projects and highlighted unique value propositions
- Proactively achieved 100% target
- Closed deals resulting in a 15% increase in sales.
Education
Master of Arts - International Business Management
Heriot-Watt University
Dubai, UAE06.2021
High school diploma -
Victoria English School
Sharjah, UAE06.2017
Skills
- Project Management
- Project Planning
- Events Marketing
- Communication
- Adaptability
- Multitasking
- Media Relations
- Critical Thinking and Problem Solving
Languages
ARABIC
ENGLISH
Extracurricular Activities
- Spokesperson for Arada events, engaging in TV interviews to communicate event details
- Successfully promoted key events, including the launch of Aljada Skate Park, the World Championship of Skateboarding, and Manbat markets
- Represented the company at official corporate ceremonies and award events
Timeline
Events and Marketing Specialist
Arada Developments LLC
06.2023 - Current
Marketing Executive
Arada Developments LLC
11.2021 - 06.2023
Promotional Venue Executive
Arada Developments LLC
07.2019 - 11.2021
Master of Arts - International Business Management
Heriot-Watt University
High school diploma -
Victoria English School
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