Mai Negm
Regional Marketing Manager
Dubai,DU
Summary
Versatile Regional Marketing Manager with over 16 years of experience at developing marketing plans and managing tactical planning. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Regional Marketing Manager
Becton Dickinson
Dubai, UAE, DU
07.2018 - Current
- Overseeing Eastern Europe, Middle East & Africa
- Implemented and drove innovative strategies for Infection Prevention business portfolio within EMA region and ensured frequent communication with Global division to ensure alignment
- Built and executed Professional Education Program which supported strategic pillar products in focus countries
- Developed market intelligence and competitor awareness guidance tools to use to develop growth strategies, and optimization of all marketing initiatives
- Developed market model tool to assess MS position and plan growth strategies for future
- Collaborated with Sales team to develop KOL network across EMA region and implemented engagement activities to develop robust management plan
- Ensured alignment with Customer service and supply chain to create sustainable momentum of product availability, matching business plan objectives of EMA
- Established positioning, target audiences, develop marketing budget implement plans with specific objectives across different channels and segments.
- Developed tailored marketing materials for targeted customers.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Plan and coordinate logistics and shipment of collaterals/samples for attendees of trade shows.
- Awarded "Most innovative marketer of Year" in 2019 - developing & executing the First Infection Prevention Summit for Infection Prevention Platform.
- 1st place winner "EMA Game Changers! 2019" - developing 3 Year investment plan for Pleural and Peritoneal Access platform.
Regional Marketing Manager
Medtronic
Dubai, UAE, Dubai
01.2014 - 06.2018
- Overseeing Middle East Africa, Central Asia and Turkey
- Successfully managed launch of Medtronics' OLIF therapy in KSA and Turkey through Cadaver workshops, VSP and new product launch process (regulatory, forecasting and reimbursement)
- Delivered highly successful West African SSA surgeon training event in line with company goals to expand in SSA region
- Led market launch of 9 products in FY18
- Identified opportunities, collaborated with sales team and created campaigns generating $2M in new annual sales.
Regional Territory Manager
BAUSH & LOMB, ME
Dubai, DU
09.2011 - 12.2013
- Overseeing AP & Levant.
- Facilitating engagement with distributors to support territory (AP & Levant) sales goals
- Developing pricing & marketing strategies, identifying key marketing opportunities and ensuring that campaigns run to deadline and on budget.
- Management of sponsorships for conferences and events.
- Keep up-to-date with new/current products, competitor products, clinical data, and be “technical expert” in Vision Care business category.
- Process orders and liaise closely with global based RX Customer Services Team
- Assist in generating of marketing materials.
- Recognized as top performer, exceeding sales quotas in 2012.
- Opened several key accounts totaling over $4M in 2012 annual sales.
- Led development and implementation of annual marketing plans that resulted in consistent sales increase.
- Directed development of B2B & B2C marketing programs that drove incremental annual sales of $500K in 2012.
- Improved accuracy of budget forecasts.
Product Specialist
Pharmatrade | UAE, Depuy Spine & Codman
Dubai, DU
07.2006 - 10.2011
- Maintained steady revenue gain of 30% to 50% over three-year period from 2006 to 2009.
- Negotiated and won four million contract with DOHMS for Codman Neurosurgical products in 2009.
- Consistently met and exceeded annual sales targets/ goals as set by company.
- Developed and maintained excellent relations with Doctors and Key opinion leaders that were effectively utilized for sales growth.
- Conducted Events/ Exhibitions/ Promotional Campaigns /Conferences /presentations and workshops for Doctors and nurses on assigned products highlighting efficacy, techniques, and recommendations and ensure effective positioning.
- Attended and proactively participated in all annual UAE Ortho & Neuro events.
- Accompanied the surgeons in the operations to ensure safety & technique in handling the instruments.
- Conferred with management and sales personnel to formulate plans for meeting competition and improving sales.
- Maintained close ties with the Ministry of Health Headquarters & Hospitals to generate & follow up of upcoming tenders.
Gulf Sales Supervisor
Johnson & Johnson, Depuy Spine & Codman
Dubai
11.2010 - 08.2011
- Demonstrated stellar communication and negotiation skills through sales closings of premium accounts.
- Supervise Motivate, Monitor & Report Monthly against Sales team performance.
- Oversee active implementation of sales team learned competencies of Product Knowledge, Technical skills & Selling capabilities in the field & feedback progress & development needs to GSMs.
- Meet & Exceed the Sales Targets whilst adhering to the BU Strategic Objectives.
- Lead & Manage in close collaboration with sales team, Key Contract Negotiations.
- Identify, Select & Develop strong and sustainable business relationships with KOLs
- Ensure that DePuy Spine Products are well represented at regional meetings & manage International Speakers in close collaboration with PM in a timely and structured manner.
- Maintain close relationship & regular contact with Distributors.
Education
MBA -
Strathclyde University
Dubai, DU 09.2011 - 06.2014
Bachelor of Pharmacy -
Faculty of Pharmacy At Alexandria University
Alexandria, Egypt 10.1999 - 06.2004
Skills
Strategic planning
Brand development
Self-Motivated
Attention to Detail
Collaboration
Analytical and Critical Thinking
Market Analysis
Timeline
Regional Marketing Manager
Becton Dickinson
07.2018 - Current
Regional Marketing Manager
Medtronic
01.2014 - 06.2018
MBA -
Strathclyde University
09.2011 - 06.2014
Regional Territory Manager
BAUSH & LOMB, ME
09.2011 - 12.2013
Gulf Sales Supervisor
Johnson & Johnson, Depuy Spine & Codman
11.2010 - 08.2011
Product Specialist
Pharmatrade | UAE, Depuy Spine & Codman
07.2006 - 10.2011
Bachelor of Pharmacy -
Faculty of Pharmacy At Alexandria University
10.1999 - 06.2004