Malallah Salem
Dubai
Summary
Results-driven Dealer Principal with extensive experience at Al Futtaim Motors, specializing in strategic planning and retail management. Led initiatives that improved customer satisfaction and team productivity, consistently meeting operational goals. Skilled in team development and cultivating a performance-oriented environment, contributing to sustained profitability and customer retention.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Dealer Principle
Al Futtaim Motors
Dubai
01.2025 - Current
- Company Overview: Lexus | Dealer Principal – Sales & Aftersales Lexus Showrooms, Sheikh Zayed Road & Dubai Investment Park
- Responsible for leading sales and aftersales operations across both locations, with full accountability for revenue, profit, customer satisfaction, and team performance
- Develops and executes business plans to achieve showroom targets for new and pre-owned vehicles as well as service operations
- Ensures operational compliance with brand standards and regulatory requirements, including safety, health, and environmental guidelines
- Mentors and develops cross-functional teams to maintain a high-performance culture aligned with corporate values
- Drives continuous improvement in customer experience, contributing to higher NPS and CSI scores across both showrooms
- Lexus | Dealer Principal – Sales & Aftersales Lexus Showrooms, Sheikh Zayed Road & Dubai Investment Park
Dealer Principal
Al Futtaim Motors
Dubai
03.2023 - Current
- Company Overview: Lexus | Dealer Principal – Sales & Aftersales Lexus Showroom, Dubai Festival City
- Assumes ultimate accountability for the achievement of budgeted operational objectives, including revenue, volume, gross margin, expenses, net profit, customer satisfaction, and employee engagement
- Develops and implements local plans to achieve sales and profit targets for new and pre-owned Lexus vehicles, as well as aftersales services
- Ensures compliance with standard operating procedures and government regulations related to safety, health, environment, and security
- Mentors, coaches, and develops staff to build cohesive, high-performing teams aligned with the company’s values and business goals
- Leads initiatives to improve customer satisfaction and loyalty, driving improvements in Net Promoter Scores (NPS) and Customer Satisfaction Index (CSI) ratings
- Lexus | Dealer Principal – Sales & Aftersales Lexus Showroom, Dubai Festival City
Dealer Principal
Al Futtaim Motors
10.2021 - 03.2023
- Company Overview: Toyota/Lexus – Ajman Showroom & Umm Al Quwain Sales & Aftersales
- Managed both sales and aftersales operations across the Ajman Showroom and Umm Al Quwain branches, ensuring smooth and efficient operations
- Led a team of sales and aftersales staff, providing guidance, training, and support to achieve departmental goals and exceed customer expectations
- Developed and implemented strategic plans to drive revenue growth, enhance customer satisfaction, and optimize team performance
- Coordinated the daily operations for both showrooms, ensuring that all vehicles and aftersales services met company standards and customer expectations
- Worked closely with cross-functional teams to maintain high levels of customer service, addressing issues swiftly to ensure seamless customer journeys
- Played a pivotal role in achieving business targets across both locations, driving profitability and operational excellence
- Toyota/Lexus – Ajman Showroom & Umm Al Quwain Sales & Aftersales
Branch Manager
Al Futtaim Motors
Ajman
10.2019 - 10.2021
- Company Overview: Toyota | Branch Manager – Ajman Showroom
- Led and managed all aspects of the Ajman Toyota showroom, ensuring smooth operations and consistently high levels of customer satisfaction
- Supervised and mentored a team of sales executives and support staff, providing guidance, training, and performance evaluations to ensure peak productivity
- Developed and implemented strategic plans to drive sales growth and achieve showroom targets, consistently meeting or exceeding goals
- Maintained high standards of showroom presentation, ensuring that the display of vehicles and the cleanliness of the facility reflected the Toyota brand’s image
- Toyota | Branch Manager – Ajman Showroom
Relationship Manager
Al Futtaim Motors
12.2015 - 09.2019
- Company Overview: Toyota | Relationship Manager – Corporate Department (VIP Accounts & Bulk Orders)
- Managed and nurtured relationships with VIP corporate clients, ensuring their unique needs and expectations were met with the highest level of service
- Coordinated and executed bulk orders for corporate clients, overseeing the entire process from order placement to delivery, ensuring timely and accurate fulfillment of vehicles
- Acted as the primary point of contact for VIP clients, addressing and resolving any issues or concerns with a focus on maintaining long-term relationships
- Played a pivotal role in achieving corporate sales targets, contributing to the overall growth and profitability of the department
- Toyota | Relationship Manager – Corporate Department (VIP Accounts & Bulk Orders)
Assistant Showroom Manager
Al Tayer Motors
01.2007 - 12.2015
- Company Overview: Jaguar and Land Rover | Assistant Showroom Manager – Creon Department
- Managed the preparation of vehicles for showroom display, ensuring that each vehicle met the highest standards of presentation
- Led a team of sales executives, providing guidance, training, and support to achieve sales targets
- Directly responsible for sales performance, driving customer engagement, and ensuring optimal sales processes were followed
- Assisted the Showroom Manager in various operational tasks, including stock management, ordering, and coordinating with other departments
- Developed and maintained strong relationships with customers, ensuring their satisfaction and promoting repeat business
- Jaguar and Land Rover | Assistant Showroom Manager – Creon Department
Education
Dealer Principal Certification Program - Leading a Customer-Centric Culture, Strategic Thinking, Advanced Consumer Behavior, Developing Business Acumen, CRM, Marketing Foundations, Problem Solving Techniques, The Science of Sales
07.2021
Skills
- Retail leadership
- Strategic planning
- Customer experience
- Team development
- Operational excellence
KEY HIGHLIGHTS
- Strategic Leadership: Demonstrated ability to lead and manage cross-functional teams across sales, after-sales, and customer service, consistently achieving and exceeding business objectives.
- Customer Relationship Management: Successfully handled VIP corporate accounts and bulk orders, enhancing customer satisfaction and retention through tailored service solutions and strategic account management.
- Revenue and Profit Growth: Achieved significant sales and profit increases by implementing targeted sales strategies, optimizing inventory management, and executing successful marketing campaigns.
- Operational Efficiency: Streamlined operations to ensure seamless integration across departments, maintaining compliance with regulatory standards and maximizing resource utilization.
- Team Development: Focused on mentoring and coaching staff to build high-performing teams that align with company values and business goals.
- Customer Experience Enhancement: Led initiatives to improve customer satisfaction and loyalty, driving improvements in Net Promoter Scores (NPS) and Customer Satisfaction Index (CSI) ratings.
Certification
- Consultative Selling, Al Tayer, 06/01/10
- Self-Management and Growth, The People Partnership, 02/01/12
- The Group Development Programme, Al Tayer Group, 04/01/12 - 10/31/12
- Finance for Non-Finance Managers, Meirc Training & Consulting, 08/01/12
- Time and Stress Management, The People Partnership, 06/01/11
- Direct English Level 2, Direct English, 03/01/10 - 05/31/10
- Telephone Etiquette, Al Tayer, 03/01/10
- Change 4 Good, Al Tayer, 03/01/10
- Dealer Principal Certification Program, 07/01/21
- Finance for Non-Financial Managers, 06/01/21
Languages
Arabic - English
Timeline
Dealer Principle
Al Futtaim Motors
01.2025 - Current
Dealer Principal
Al Futtaim Motors
03.2023 - Current
Dealer Principal
Al Futtaim Motors
10.2021 - 03.2023
Branch Manager
Al Futtaim Motors
10.2019 - 10.2021
Relationship Manager
Al Futtaim Motors
12.2015 - 09.2019
Assistant Showroom Manager
Al Tayer Motors
01.2007 - 12.2015
Dealer Principal Certification Program - Leading a Customer-Centric Culture, Strategic Thinking, Advanced Consumer Behavior, Developing Business Acumen, CRM, Marketing Foundations, Problem Solving Techniques, The Science of Sales
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