Summary
Overview
Work History
Education
Skills
Events and trainings attended
Software
Hobbies
Timeline
Generic
MALINSON FERNANDEZ

MALINSON FERNANDEZ

Contract Floor Covering Sales and Specifications Professional
Dubai

Summary

Specification and Sales professional with over 15 years of U.A.E experience in Flooring, building materials and multinational brands, able to deliver significant and lasting increase in sales and margins. Experienced in promoting products and services to end users, contractors and A&D community in U.A.E., also a resident of UAE for the past 39 years, educated in UAE.

EXPERIENCED IN PROMOTING BELOW BRANDS

  • Gerflor
  • MILLIKEN
  • Nora
  • Halbmond
  • Ulster
  • ICE
  • Carpet Concept
  • Modulyss
  • Suminoe
  • BHK
  • Par-ky
  • Durafloor- Werner
  • HARO
  • ROLS
  • BOLON - WOVEN VINYL
  • NTGRATE - WOVEN VINYL
  • SPM
  • ALTRO

Overview

2025
2025
years of professional experience
4
4
Languages

Work History

Specification Manager

WOODMANS DECOR LLC
Dubai
2 2021 - Current
  • Drive specification sales of Milliken & Gerflor products to architect offices and interior designers
  • Promote specifications through visits, seminars, and lunch and learn sessions
  • Support consultants and designers to specify materials
  • Manage designated consultant target list as key accounts, understanding decision-makers' roles
  • Assess business opportunities and develop sales strategies
  • Respond to inquiries from various industrial and commercial entities and government agencies
  • Conduct showroom tours and lunch and learn sessions for the A&D community
  • Collaborate with sales and technical teams for project solutions
  • Communicate with sales personnel for project handover
  • Attend internal and external training to stay updated
  • Organize events and training in flagship showroom
  • Monitor project progress to ensure specification adherence
  • Identify market trends and analyze competitor activity
  • Develop and maintain relationships with stakeholders
  • Provide technical support and ensure timely delivery of specifications/samples
  • Maintain accurate records of specifications, projects, and pipelines
  • Promote and sell specifications through various channels
  • Generate project reports and identify new brands globally
  • Lead generation through online sources
  • Update A&D library with new catalogs
  • Attend networking events and provide technical documents as required
  • Attend kick-off meetings to ensure proper product procurement and installation

Specification Manager

MODULAR CARPETS L.L.C.
11.2013 - 01.2021
  • Responsible for specification sales of Modulyss - Carpet Tiles - Belgium
  • Promote Specification of various contract floor coverings, which includes Develop, identify and maintain new existing contracts and projects
  • Support consultants and designers and get materials specified
  • Assess business opportunities and develop strategies to attract capital
  • Respond to enquiries from representatives of a wide variety of industrial and commercial enterprises, business associations and government agencies
  • Train and develop new and existing employees from time to time

Asst. Sales Manager

M.T.E MIDDLE EAST
05.2011 - 10.2013
  • Promote Specification of various contract interior products, floor coverings, which includes Develop, identify and maintain new existing contracts and projects
  • Support consultants and designers and get materials specified
  • Submit quotations for main contractor tender
  • Assess business opportunities and develop strategies to attract capital
  • Respond to enquiries from representatives of a wide variety of industrial and commercial enterprises, business associations and government agencies
  • Review and evaluate projects and provide advice on procedures and requirements for government approval and regulations
  • Closely assist operations department for the successfully procurement and completion of project
  • Train and develop new and existing employees from time to time

Business Development Executive

K.A.M. CONTRACTING L.L.C
01.2006 - 04.2011
  • Generate leads in Civil, Construction, MEP and Interior projects
  • Develop, identify and maintain new existing contracts and projects in interiors and custom furniture
  • Plan strategies and co-ordinate activities with projects team
  • Assess business opportunities and develop strategies to attract capital
  • Respond to inquiries from representatives of a wide variety of industrial and commercial enterprises, business associations and government agencies
  • Review and evaluate projects and provide advice on procedures and requirements for government approval and regulations
  • Closely assist engineering department for the successfully procurement and completion of project
  • Train and Develop new and existing employees from time to time
  • Meet Targets required by the management

Education

BBA -

Norwich Institute of Management Studies

C.B.S.E. 12th - Business Stream

New Indian Model School

S.S.L.C.10th - undefined

New Indian Model School

Skills

Product Presentations

Logistics

Communications

Negotiation

Customer Relationship Management

Sales Management

Project Planning and Management

Relationship Building

Lunch & Learns

Events and trainings attended

  • GERFLOR - TECHNICAL TRAINING - FRANCE (INSTALLATION OF VINYL FLOORING)
  • DOMOTEX- GERMANY
  • DOMOTEX - CHINA
  • MODULYSS - FACTORY VISIT - BELGIUM
  • MAPIE - SELF LEVELING TRAINING - DUBAI

Software

ACAD

CANVA

DAN VINCI RESOLVE

Hobbies

Gravel Biking & Shore Casting

Timeline

Specification Manager

MODULAR CARPETS L.L.C.
11.2013 - 01.2021

Asst. Sales Manager

M.T.E MIDDLE EAST
05.2011 - 10.2013

Business Development Executive

K.A.M. CONTRACTING L.L.C
01.2006 - 04.2011

C.B.S.E. 12th - Business Stream

New Indian Model School

S.S.L.C.10th - undefined

New Indian Model School

Specification Manager

WOODMANS DECOR LLC
2 2021 - Current

BBA -

Norwich Institute of Management Studies
MALINSON FERNANDEZContract Floor Covering Sales and Specifications Professional