M Mohamed Arif
Ajman. UAE
Summary
Sales manager professional with more than 17 years of combined experience in sales roles for the Corporate FMCG industry. Skilled in leading sales teams to penetrate new markets with the latest FMCG products to achieve sales goals. experience and skills can be efficiently utilized to increase the sales volume and profitability of the firm. Build a strong distribution network for achieving more excellent market development by fulfilling the following underlying functions:
Leading sales teams to achieve sales objectives, identifying potential customers in the market, comparing products and their substitutes based on a range of criteria, managing the firm's sales budget and costs - Estimating costs involved, utilize business development/Sales skills at a progressive organization where these skills can make significant impact on the bottom line. Obtain a position that will enable use of strong sales skill, marketing background and abilities to work well with co-workers and clients.
Overview
15
15
years of professional experience
Work History
Sales & Distribution Manager
Gourmet Foods LLC
08.2018 - Current
- Responsible for managing the department of HORECA/Van Sales/Retail Market & Private Label local (UAE) and Export (GCC) Customers
- Develop and execute strategies to drive business in new and existing markets.
- Identified prospective clients through strategic research and networking, closing high-value, target-hitting deals.
- Closely monitored market trends and sales developments to continually meet customer appetite.
- Used exceptional negotiation and persuasion skills to engage new clients with profitable contracts.
- Worked with drive and determination to consistently exceed sales and development KPIs.
- Created annual project plans, defining scope and forecasting revenue to continuously evaluate feasibility.
- Collaborated with procurement team to define supply strategy and procurement plans.
- Developed profitable new business partnerships to enhance brand reach and growth capabilities.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Set budget and monitored expenses to run profitable department.
- Tracked goods to verify delivery timetables and effectively route to final destinations.
- Kept up to date with shipping legislation requirements to guarantee smooth customer deliveries.
- Controlled review and upkeep of all SOPs and work instructions relating to distribution activity.
- Supported management with presentations to keep track of milestones and operational performance.
- Contributed to company strategy objectives, improving workflow and services.
- Managed all team members, evenly distributing tasks for quality completion and time efficiency.
- Negotiated contracts with suppliers to establish quality, cost and delivery requirements.
- Managed fleet of 22 vehicles, planning routes and timings to maximise adherence to schedule.
Traditional Trade Sales Manager
Dubai Cooperative Society, Al Islami Foods
01.2012 - 07.2018
- Increased profitability by developing pipelines utilizing multiple marketing channels and sales strategies.
- Generated monthly and annual sales reports to determine growth and areas requiring improvement.
- Analyzed competitive products in terms of reliability and features
- Trained new members of the sales force-monitored the performance of different personnel associated with a project and compared it to the month's objectives
- Development of theCash Van (Down Market) channel increased numeric distribution from 500 to 4,300 customers across UAE
- Bottom line growth 12% while increasing coverage through 35 vans across UAE
- Increased per-call coverage/positive calls with maximum drop value & new customers with the total universe.
- Boosted team morale and overall sales volume by creating incentivising sales contests.
- Forecasted product sales and achieved quarterly and annual sales objectives.
- Educated customers on available processes and services to increase sales.
Regional Sales Manager
Dubai Cooperative Society, Al Islami Foods
01.2009 - 01.2012
- Monitored sales team performance and provided training to help reach targets.
- Delivered product demonstrations for customers to develop an understanding of product functions.
- Used competitive nature, motivation and dedication to increase sales and customer base.
- Attended meetings with regional sales teams weekly to stay up to date on sales progress and targets achieved.
- Promoted product promotions, sales and offers throughout interactions to increase order value and sales.
Education
PGDBA - Sales
National Institute Business Management
Chennai. IndiaSkills
- Territory and account management
- Sales and market development
- Strategic decision-making
- Sales trend forecasting
- Client contract negotiations
- Market and competitive analysis
- Sales KPI management
- Market and competitor analysis
- Sales Forecast & Budget
- Distribution strategy development
Languages
English
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hindi
Intermediate
B1
Arabic
Intermediate
B1
Malayalam
Intermediate
B1
Tamil
Proficient
C2
English
Bilingual or Proficient (C2)
Additional Information
- Date of Birth: 12th May 1977
- Having a valid UAE Driving Licence
Timeline
Sales & Distribution Manager
Gourmet Foods LLC
08.2018 - Current
Traditional Trade Sales Manager
Dubai Cooperative Society, Al Islami Foods
01.2012 - 07.2018
Regional Sales Manager
Dubai Cooperative Society, Al Islami Foods
01.2009 - 01.2012
PGDBA - Sales
National Institute Business Management
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