Mohamad Al Assi
Dubai,UAE
Summary
Focused with impressive track record in collaborative, cross-functional teamwork within high-pressure environments. Adapt at project planning and managing multiple accounts at once. Dedicated to improving company Goals and meeting objectives.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work history
Content Leader
Blinx
Dubai, UAE
2023.04 - Current
- Sourcing images and videos to elevate copy on various platforms.
- Executing website strategy and added new features to drive user engagement.
- Translating project requirements into forward-thinking visual designs.
- Tracking content performance and adapted copy to increase engagement.
- Managing multi-channel advertising campaigns to support objectives.
- Adapting text for social media platforms to maximise audience engagement.
- Observing brand voice and style guidelines for cohesive content.
Content Manager
Middle East Broadcasting Networks (alhurra)
Dubai, UAE
2019.01 - 2023.04
- Managed day-to-day operations of the online desk and content distribution
- Adapted to search engine algorithm updates, reducing impacts on traffic and visibility.
- Managed website and mobile apps content and layout
- Investigated reports of content violations, researching and resolving issues within stringent timeframes.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Developed communication strategies to support business direction.
- Monitored team budgets and forecasts to deliver against annual targets.
Editor in Chief
Al Aan TV
Dubai, UAE
2018.09 - 2019.11
- Managed all the day-to-day operations of TV, website and social media platforms
- Worked collaboratively with head of news to ensure projects are out on time
- Created daily editorial calendar for TV and website.
- Evaluated social media insights to improve reach during and after campaign delivery.
- Drove website traffic by writing witty and creative social media content and blog posts.
Senior Editor
Lebanon24.com
Beirut
2013.01 - 2018.08
- Supervised newsroom team
- Edited and reviewed all articles before publishing
- Coordinated with reporters and freelancers
- Prepared daily editorial calendar.
Media Consultant
United for Lebanon league
Beirut, Lebanon
2017.03 - 2018.08
- Wrote press releases, news, and reports
- Developed media plans and policies with executives in the league
- Prepared speeches drafts.
Media Officer
Lebanese Physical Handicapped Union
Beirut
2014.04 - 2015.10
- Prepared daily reports of the union work
- Prepared monthly calendar for the union's publication
- Created content for the union's publication.
Writer & Reporter
elnashra.com
Beirut, Lebanon
2011.02 - 2012.12
- Prepared daily content for online publication, performed through research and secured information sources
- Wrote, edited and proofread articles on diverse topics and sections for the website.
Education
Bachelor of Arts in Mass Communication - Journalism
Beirut Arab University
Beirut, Lebanon 2009.01 - 2012.01
Minor in Sociology - Sociology
Beirut Arab University
Lebanon /2010 - /2012
Skills
- SEO strategy
- Leadership
- Google analytics
- Communication skills
- Problem-solving
- Public relations
Languages
Arabic
Native
English
Fluent
Affiliations
- Basketball
- Gaming
- Gardening
Timeline
Content Leader
Blinx
2023.04 - Current
Content Manager
Middle East Broadcasting Networks (alhurra)
2019.01 - 2023.04
Editor in Chief
Al Aan TV
2018.09 - 2019.11
Media Consultant
United for Lebanon league
2017.03 - 2018.08
Media Officer
Lebanese Physical Handicapped Union
2014.04 - 2015.10
Senior Editor
Lebanon24.com
2013.01 - 2018.08
Writer & Reporter
elnashra.com
2011.02 - 2012.12
Bachelor of Arts in Mass Communication - Journalism
Beirut Arab University
2009.01 - 2012.01
Minor in Sociology - Sociology
Beirut Arab University
/2010 - /2012