Mohammad Omari
Dubai,United Arab Emirates
Summary
I build high-performing digital frameworks that bridge consumer insights with measurable business expansion. Drawing on deep UAE market experience, I align paid media, martech, CRM, and e-commerce to capture untapped opportunities. My focus is simple: stay ahead of digital shifts, translate trend analysis into sharp media execution, and maximize ROAS to help scaling enterprises reach new audiences.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Account manager - Digital Marekting & Social media
V P H Advertising Agency
2023.12 - 2026.08
- Developing and executing media strategies across social media, paid media, programmatic, and online/offline channels for both local and international markets.
- Media mix and advertising formats evaluation and testing to enhance campaign reach and effectiveness.
- Developing and executing influencer marketing strategies, managing public relations campaigns, and UGC (user-generated content) to drive positive media visibility.
- Create engaging content, including text, images, and videos, that resonates with the targeted audience.
- Streamlined the CRM system, improving client management processes.
- Analysed performance metrics for optimisation of future marketing initiatives.
- Monitor and respond to comments, messages, and reviews from followers and customers.
- Analyze social media data to track performance and identify trends.
- Monitoring industry trends, competitive landscape, and emerging technologies to provide innovative solutions to clients.
- Allocating budgets on the right media mix and monitoring costs to maximize return on investment (ROI).
- Researching, collecting, and analyzing data utilizing tools such as Hootsuite, Sprout social, Google Analytics, and more to conduct thorough market research to identify target audience demographics, preferences, and behavior.
- Media mix and advertising formats evaluation and testing to enhance campaign reach and effectiveness.
- Developing and executing influencer marketing strategies, managing public relations campaigns, and UGC (user-generated content) to drive positive media visibility.
Digital Marketing specialist
Mirage Capital Properties
Abu Dhabi
2023.01 - 2023.12
- Drive paid email marketing campaigns (executing, measuring, and analyzing)
- Developing Strategic planning according to the company's marketing road map
- Measure & report all driven marketing campaigns across various platforms (ROI KPI's)
- Analyzing customer behavior on the existing website & social media visits, and conversions
- Deliver high-performance Meta campaigns with a focus on Leads & Sales.
- Track Facebook campaigns' performance through CRM using Facebook pixel
- Conduct regular performance evaluations, generate reports, and present comprehensive campaign performance reports to clients, highlighting key metrics, achievements, and areas for improvement.
- Social media marketing with day-to-day tracking of new updates and trends.
E-commerce officer, Digital Department
Umniah Telecommunications
Amman, Jordan
2020.03 - 2023.01
- Develops sales strategies and approaches for various digital products and services, such as special promotions, sponsored events, etc.
- Tracks sales data and works to meet quotas or sales team goals to maintain high ROI.
- Organizes, plans, and supervises day-to-day work for assigned employees.
- Developed and executed digital marketing strategies for brand and product awareness, eCommerce sales and wholesale account support across all digital channels.
- Implement coaching and corrective performance plans where required.
- Created eCommerce and digital marketing calendars and design briefs in line with brand strategies, inventory delivery dates and key holidays.
- Assisted in developing ecommerce section of the website for increased sales opportunities.
- Boosted online sales through strategic ecommerce initiatives.
Social Media Team Leader Assistant - Youth Unit
Umniah Telecommunication
Amman, Jordan
2017.01 - 2020.01
- Responding to customer enquiries promptly and accurately via phone, email, chat, and social media platforms.
- Monitor customer complaints on social media and reach out to provide support.
- Communicating with the rest of the team to find solutions to customer's issues.
- Maintaining customer service standards by responding to all contacts promptly while remaining courteous and professional.
- Update the internal database with information about technical issues and useful discussions with customers.
- Share customer feedback and feature requests with the product, sales, and marketing teams. Communicating with managers to find the best solutions to customers' cases.
Education
BBA - Business Management
BAU Al Balqa Applied University
Jordan 2015.04 - 2019.01
Skills
- Excellent computer skills (Word, Excel, PowerPoint, Publisher)
- Management Skills
- Data Analysis
- Online & Offline Media
- Copywriting
- Social Media Management
- Content Creation
- Analytical Skills
- Media Planning
- Media Buying
- Social Media Advertising
Certification
The Complete Digital Marketing Course - Udemy Academy, February 2023,
Copywriting Course by Tamsin Henderson, April - 2022
Sell like a Pro Course, February 2019
Timeline
Account manager - Digital Marekting & Social media
V P H Advertising Agency
2023.12 - 2026.08
Digital Marketing specialist
Mirage Capital Properties
2023.01 - 2023.12
E-commerce officer, Digital Department
Umniah Telecommunications
2020.03 - 2023.01
Social Media Team Leader Assistant - Youth Unit
Umniah Telecommunication
2017.01 - 2020.01
BBA - Business Management
BAU Al Balqa Applied University
2015.04 - 2019.01