Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Hi, I’m
Monica Arya
Business development
Dubai,Dubai
Summary
Overview
22
years of professional experience
Work History
Skillopaediadubai, dubai
Head of Marketing and Business Unit Development
03.2021 - Current
Job overview
- Planning and execution of Events like Business meetups, Brand activations, business showers professionally to create quality leads & visibility for businesses.
- Managed almost 15-20 Business networking meetups every month for data collection.
- Creating visibility for brands by putting curated events for products & services
- Digital marketing support for brands
- PR & Media activities for Businesses in various Newspapers, Radio FM stations & leading Magazines in Dubai.
- Increased brand awareness by developing and implementing targeted marketing strategies.
- Boosted revenue with creation of new product lines and business unit expansion initiatives.
- Fostered positive work environment that encouraged collaboration, creativity, and professional growth among team members.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and executed multi-channel marketing campaigns for maximum reach and impact.
- Lead digital transformation efforts, optimizing online presence and engagement.
- Implemented customer relationship management systems for better client retention and satisfaction.
PNB Metlife India Insurance
Senior Executive, Business Development
03.2018 - 09.2020
Job overview
- Identification of 5 Potential Healthcare Partners across India
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Strengthened stakeholder relationships with regular communication, resulting in improved alignment on strategic initiatives.
- Developed and implemented new strategies and policies in collaboration with executive partners.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Vedant Hospital
Centre Head
04.2016 - 10.2017
Job overview
- Introducing SOP’s in lab, managing the team & business development in corporates & neighborhood areas
- Managed time efficiently in order to complete all tasks within deadlines.
- Developed and maintained courteous and effective working relationships.
- Identified issues, analyzed information and provided solutions to problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Health Assure, Helpmedoc.org, Arc care solutions
Consultant, Marketing & Network Development
11.2012 - 10.2013
Job overview
- Taking time-based projects based for business development, strategy management projects related to network development in terms of Doctors, Collection centres, Diagnostic centres.
- Coordinating with all Insurance companies & TPA for service issues & new products.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Established trusted partnerships with key industry influencers, expanding company's network of resources and contacts.
Apollo Clinics
Centre Manager
01.2004 - 10.2010
Job overview
- Strategic business development & sourcing business opportunities for growth of clinic in Insurance, corporates & TPA Sector
- Planning & Coordination of Promotional activities inside and outside the clinic Coordination with doctors & their modules Marketing and corporate communication
- Managed to increase revenues by 25%.
Mahindra & Mahindra Ltd, Automobiles Division
Management Trainee
08.2007 - 02.2009
Job overview
- Developed problem-solving abilities through hands-on experience with real-life business scenarios.
- Conducted thorough market research to identify growth opportunities and make informed decisions for company expansion.
- Built lasting relationships with clients through exceptional service delivery, fostering loyalty and repeat business opportunities.
Panacea Biotech
Officer, International Business Development, Asia and Eastern Europe Manager
02.2002 - 01.2004
Job overview
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Monitored and analysed business performance to identify areas of improvement and make necessary adjustments.
Education
Birla Institute of ManagementDelhi
Post Graduate diploma in Business Management (Marketing/IT) from Business Administration
01.2002
University Overview
Kirori Mal College, Delhi UniversityDelhi
BSc Chemistry (H) from Chemistry
01.2000
University Overview
Skills
- Business Development
- Digital marketing
- Partnership Development
- CRM Management
- Customer Acquisition
- Public and Media Relations
- Brand-building strategies
- Relationship Building
- Problem-solving aptitude
- Event Planning
- Adaptability and Flexibility
- Multitasking Abilities
Timeline
Head of Marketing and Business Unit Development
Skillopaedia
03.2021 - Current
Senior Executive, Business Development
PNB Metlife India Insurance
03.2018 - 09.2020
Centre Head
Vedant Hospital
04.2016 - 10.2017
Consultant, Marketing & Network Development
Health Assure, Helpmedoc.org, Arc care solutions
11.2012 - 10.2013
Management Trainee
Mahindra & Mahindra Ltd, Automobiles Division
08.2007 - 02.2009
Centre Manager
Apollo Clinics
01.2004 - 10.2010
Officer, International Business Development, Asia and Eastern Europe Manager
Panacea Biotech
02.2002 - 01.2004
Birla Institute of Management
Post Graduate diploma in Business Management (Marketing/IT) from Business Administration
Kirori Mal College, Delhi University
BSc Chemistry (H) from Chemistry
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