Nadirsha Nazeer
Dubai,United Arab Emirates
Summary
Results-driven professional with over 11 years of experience in Key Account Management and HORECA Sales within the FMCG sector. Expertise in B2B sales and negotiation, with a focus on food and beverage as well as non-food categories. Proficient in utilizing E-commerce and CRM tools for market analysis and trend forecasting, contributing to strategic planning and target achievement. Strong capabilities in Customer Relationship Management, Sales Reporting, and Team Coordination, driving business growth and enhancing market presence.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Work history
Key Accounts Executive-HORECA
Majid Al futtaim Carrefour B2B
Dubai, UAE
02.2023 - 12.2025
- Developed strong relationships with HORECA clients including Restaurants, catering firms, and Industrial Bakeries.
- Selling a Diverse category portfolio comprise of Protein, Dairy, culinary, commodities, Beverages and non food category.
- Conducted market research for understanding industry trends, enabling informed decisions.
- Acquired new clients and managed key accounts through consultative selling and needs-based solutions.
- Executed product strategies, market research, and strategic sales planning to meet revenue targets.
- Delivered presentations to showcase product capabilities and benefits to potential buyers.
- Coordinated with multiple departments to deliver seamless service to key accounts.
- Achieved consistent sales growth by identifying opportunities and building rapport with procurement teams.
Sales Executive - HORECA
Olive Country General Trading
Dubai, UAE
12.2020 - 02.2023
- Marketed food products including Protien, beverages, and packed food products to Horeca sector.
- Managed daily activities via CRM tools, tracking pipeline and improving conversion rates.
- Identified new business opportunities that enhanced growth potential of the company in Horeca sector.
- Assisted in achieving sales targets through demand analysis and product placement.
- Offered tailored product solutions and support to ensure a seamless procurement process.
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability.
- Resolved client issues and coordinated with operations to ensure order accuracy.
- Identified new business opportunities that enhanced growth potential of the company.
- Built sustainable customer relationships leading to high retention and repeat business.
Senior Sales Executive (FMCG & E-Commerce)
DXBUY - AL Zubairy Trading LLC
Dubai, UAE
11.2019 - 11.2020
- Prospected and onboarded clients through CRM outreach and digital sales tools.
- Achieved sales growth by identifying cross-selling opportunities and digital activations.
- Handled B2B sales of food packing materials, ensuring timely fulfillment for restaurants and catering services.
- Promoted a wide range of plastic and paper disposables including cups, containers, cutlery, and bags to retail and wholesale clients.
- Collaborated with procurement and warehouse teams to manage stock levels of fast-moving packaging products and fulfill client requirements efficiently.
- Managed client accounts to ensure customer satisfaction.
- Trained junior executives on advanced selling techniques, enhancing their skill set.
- Cultivated effective partnerships for increased sales opportunities.
Key Account Sales Executive
Al Rashideen Trading Co for consumer Product llc
Dubai, UAE
03.2014 - 10.2019
- Handled key retail accounts, focusing on upselling and market share growth.
- Worked with major Modern trade channel like Carrefour,Lulu,Spinnes and Choithrams also hypermarkets and super markets in Dubai and Northern Emirates
- Worked with Brands like Kiri, Laughing cow, ocean spray and leisure.
- Implemented sales funnel techniques to shorten sales cycle and improve conversions.
- Managed key accounts, ensuring the achievement of sales targets.
- Led promotional activities to drive sales and brand awareness.
- Managed sales and distribution of cheddar, mozzarella, cream cheese, butter, and UHT milk, ensuring optimal stock rotation and brand visibility across key retail outlets.
- Initiated cross-merchandising techniques, resulting in a cohesive store layout.
- Supervised merchandising staff, improving overall performance.
- Reviewed product performance on periodic basis to refine marketing and merchandising strategies.
Education
MBA - International Business & Marketing Management
International Institute of Management & Technology Studies
08.2014 - 05.2016
Bachelor of Science - Engineering Technology
Academy of Aviation & Engineering
01.2008 - 01.2011
Higher Secondary Education - undefined
Govt. HSS Vayala
01.2006 - 01.2008
SSLC - undefined
Govt. HSS Vayala
Skills
- Key Account Management
- HORECA Sales
- B2B Sales & Negotiation
- Product Promotion & Branding
- Market Analysis & Trend Forecasting
- Strategic Planning & Target Achievement
- Customer Relationship Management
- Sales Reporting & Documentation
- Target achievement
- E-Commerce platforms
- Lead generation expertise
- Business development
- Customer retention tactics
- CRM Software proficiency
- Customer Service
- Upselling expertise
Languages
English
Fluent
Malayalam
Native
Hindi
Fluent
Tamil
Fluent
UAE Driving license
Valid Untill August 2028
References
References available upon request.
Timeline
Key Accounts Executive-HORECA
Majid Al futtaim Carrefour B2B
02.2023 - 12.2025
Sales Executive - HORECA
Olive Country General Trading
12.2020 - 02.2023
Senior Sales Executive (FMCG & E-Commerce)
DXBUY - AL Zubairy Trading LLC
11.2019 - 11.2020
MBA - International Business & Marketing Management
International Institute of Management & Technology Studies
08.2014 - 05.2016
Key Account Sales Executive
Al Rashideen Trading Co for consumer Product llc
03.2014 - 10.2019
Bachelor of Science - Engineering Technology
Academy of Aviation & Engineering
01.2008 - 01.2011
Higher Secondary Education - undefined
Govt. HSS Vayala
01.2006 - 01.2008
SSLC - undefined
Govt. HSS Vayala