Namal Dissanayake
Country Manager
DUBAI
Summary
CAREER SUMMARY: Sales Professional over 30-year experience of effective sales, customer, and consumer service and business administration skills. High personal integrity and trust created by all. A confident team builder being able to communicate and motivate a team to achieve set objectives. Able to work on an own initiative or as a part of team and ability to carry out the Sales strategic plan, Marketing services plan and partly the Human Resource management. Specialties: Management (Sales) - Modern trade & General trade - Plan sales target - Implementation of promotions - Analytical skill - Sales Training. - Handling presentation in annual conventions - Sales administration (SARAS ,SAS & SAP) - Appointing Distributors & consignment agents - Sales forecasting Employee Development. -Sales training. -Sales staff recruitment.
Overview
28
28
years of professional experience
Work History
Country Manager UAE
NADA DAIRY
08.2017 - Current
- Role dimension
- To deliver Company’s growth objective by optimizing & expanding the sales & distribution of all product range in the designated country by strictly adhering to Company policies & procedures and maintaining the highest standards of sales ethics by heading the country with involvement to all sales, Finance operation & HR activities and Sales strategy while increasing the profitability of penetrating premium range across all channels.
- KPI:
- Achieve budgeted sales of Fresh dairy,Fresh Juice & UHT products to deliver the company’s growth objective
- Achieve product distribution in all Trade channels as per the recommended portfolio to optimize sales & increase market share
- Maintain wastage under budgeted level to optimize margins
- Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
- Set/ review targets for sales supervisors and salesmen to achieve overall target objective of the area
- Retain/ negotiate for existing/ new shelf space to maintain market dominance
- Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality
- Motivate & encourage the team to optimize individual potential & productivity
- Conduct effective & regular meetings with sales team to review performance & provide feedback
- Key Activities
- Setting/ reviewing targets for Supervisors & Salesmen on a regular basis to ensure the sales/ growth objective is achieved
- Commencing new outlets/ reviewing existing coverage to optimize resource
- Drive supervisors to Placing coolers in customer locations basis of potential & review performance and maintain accurate asset records & agreements
- Planning and implementing in store promotions
- Monitoring Merchandiser’s activities to ensure high standards in market with hygiene and implementation of planogram
- Providing timely feedback & market reports to management
- Negotiating/ renewing RENT & temporary display contracts with customers
- Planning & execution of staff holiday on time
- Continually looking for new customers/ business & check on competitor activities
- Conducting meetings with supervisors to ensure required communication is done.
Country Manager Qatar
NADA DAIRY
Riyadh
02.2017 - 07.2017
- Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Recommended nee products lines by surveying consumer needs and trends and tracking competitors.
- customers and identifying new customer opportunities.
- Recruited, trained and coached 20-members to the team to support company growth.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Improved marketing to attract new customers and promote business.
Area Sales Manager
NADA Dairy
Riyadh
04.2014 - 02.2017
- Mentored team members to enhance professional development and accountability in workplace.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Customer base development by adding 700customers.
- Placed 400 coolers that helped to drive 50% growth for 2 years.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
Senior Sales Supervisor
ALMARAI
Dammam
12.2009 - 02.2014
- Key accounts)
- Handling LULU, Carrefour, Tamimi, Panda, Danube,Othaim & Farms stores. December
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Drive ASRM programe in KA to make it success.
- Was part of central ordering team for KA.
Area Sales Manager
Fonterra Brands Sri Lanka
Sri Lanka
10.2005 - 10.2009
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Distributor management.
Sales Representative
Fonterra Brands Sri Lanka
Sri Lanka
03.1995 - 09.2005
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Developed and delivered engaging sales presentations to convey product benefits.
- Distributor Management.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and implemented sales strategies to increase profits.
- Attended monthly sales meetings and quarterly sales trainings.
- Built relationships with customers and community to promote long term business growth.
Education
GCE - Preliminary Certificate of Marketing
Advance Level Dharmaraja College
Sri LankaSkills
Team Building
Accomplishments
- Won the best Area sales manager Nada KSA (2015).
- Consistent growth in IN UAE since 2017. was able to increased revenue by 4 times.
- Consecutive 2 years got highest performing rating (2021,2022).
- How to maximize sales potential (Training Link international –Sri Lanka)2
- Professional development program (Training Link international –Sri Lanka)3
- How to maximize sales Potential
- (Upali Mahanama)
- Retail BDAs negotiated & manged under 10% since 2017-2013.
Additional Information
- SPECIAL ACHIEVEMENTS NADA DAIRY , Recognized for outstanding performances in 2015 FONTERRA BRANDS Won the all Island Display drive competition in 1996. First Runner up of all Island display drive competition in 2002 Won the Innovation award in 2003 Won many sales drives from 1996-2009 ALMARAI COMPANY First Runner up of best trainer competition in 2012 (Eastern Region) Second Runner up of best trainer competition in 2011 (Eastern Region) Won the Best ASRM competition in 2012 (Dammam) .
Timeline
Country Manager UAE
NADA DAIRY
08.2017 - Current
Country Manager Qatar
NADA DAIRY
02.2017 - 07.2017
Area Sales Manager
NADA Dairy
04.2014 - 02.2017
Senior Sales Supervisor
ALMARAI
12.2009 - 02.2014
Area Sales Manager
Fonterra Brands Sri Lanka
10.2005 - 10.2009
Sales Representative
Fonterra Brands Sri Lanka
03.1995 - 09.2005
GCE - Preliminary Certificate of Marketing
Advance Level Dharmaraja College
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