

Accomplished professional with extensive expertise in sales strategy and execution, route-to-market strategy, and channel & distributor management. Proficient in market research, competitive intelligence, lead generation, and CRM strategy with hands-on experience in Salesforce, Zoho, and MS Dynamics 365. Demonstrated ability to lead teams effectively, coach and mentor staff, and utilise AI productivity tools for enhanced performance. Skilled in data analytics using Power BI and advanced MS Excel, ERP systems like SAP and Sales Genie, as well as digital workflow & process automation. Adept at multi-channel sales forecasting, negotiating deals, key account handling, business intelligence tools utilisation, margin enhancement, and multichannel marketing.