Over 20 years of experience in business development and marketing in the education and business sectors, working with diverse and dynamic teams across different markets and cultures.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Head of MENA
Raymond Education
Abu Dhabi, UAE
10.2018 - 01.2025
Partner with CEO to develop brand recognition strategy for the Middle East
Manage relationships with the Ministry of Education and Abu Dhabi Department of Education and Knowledge (ADEK)
Introduced Raymond Education to the Middle East market through brand strategy
Lead relationships with the Ministry of Education and Abu Dhabi Department of Education and Knowledge (ADEK)
Recruit and coach a sales team catering to international and government schools
Optimize supplier and manufacturer collaborations to secure competitive educational materials
Build strategic business plans with suppliers and customers to achieve the company’s long-term goals
Secure best terms for customers through supplier and manufacturer negotiations
Conduct tendering activities across multiple portals including the Ministry of Finance and Tejari
Inform educational institutions about new and cutting-edge ordering solutions
Represent the company during corporate events, local and international exhibitions
Business Development Manager
New Medical Center (NMC)
Abu Dhabi, UAE
02.2015 - 09.2018
Grew sales and business in UAE across Primary, Year 13, and higher education
Conducted client mapping across UAE for diverse product and service portfolio
Initiated key partnerships, which resulted in a 20% revenue growth
Cultivated government relationships across the UAE and MENA region
Mentored sales team in daily tasks and sales techniques
Travelled extensively across UAE to engage with stakeholders
Identified customer needs and recommended appropriate solutions
Stayed informed on industry changes and evolved approaches
Oversaw marketing and communication strategies, delivering client proposals
Liaised with overseas suppliers to meet school needs and ensure timely delivery
Developed strategic partnerships with new clients throughout the Middle East
Business Development Manager/HR Consultant
Markez, Inc.
Amman, Jordan
02.2011 - 01.2015
Directed business planning, recruitment and team structuring in theAmman office
Managed end-to-end process for US Pavilion at Baghdad International Fair
Managed Business Development and HR teams for psychometric assessments and development centers
Conducted strategy reviews for training programs
Analysed sectors to find business opportunities for brand growth
Conducted training needs analysis and managed recruitment and selection processes
Established operational processes to support business development and achieve targets
Aligned business activities with organizational vision and strategy to enhance communications
Internal Marketing - CEO Office
Jeanne D'Arc Credit Union
Boston, USA
04.2002 - 01.2011
Chaired Employee Committee
Led successful rebranding initiatives
Implemented CSR programs to drive social impact
Enhanced employee engagement initiatives
Supported HR activities to maintain organizational productivity
Managed board support functions and stakeholder interactions
Provided exceptional customer service to enhance client satisfaction
Education
Bachelor of Science - Management Studies
Boston University
Boston, USA
01.2005 -
Banking and Personal Finance Certificate - Finance
Center for Financial Training
Norwich, Connecticut
/2009 - 01.2010
Skills
Financial Process Operations
Education Resource Procurement
Supplier Relations Management
Staff Training and Growth
Policy Development and Implementation
Administration Management
Market Expansion Tactics
Learning Resources
Internal/External Marketing
References
References available upon request.
Timeline
Head of MENA
Raymond Education
10.2018 - 01.2025
Business Development Manager
New Medical Center (NMC)
02.2015 - 09.2018
Business Development Manager/HR Consultant
Markez, Inc.
02.2011 - 01.2015
Bachelor of Science - Management Studies
Boston University
01.2005 -
Internal Marketing - CEO Office
Jeanne D'Arc Credit Union
04.2002 - 01.2011
Banking and Personal Finance Certificate - Finance
Center for Financial Training
/2009 - 01.2010
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