Senior Financial Analyst with over 10 years of progressive experience in finance and accounting within multinational environments, supporting operations across the Middle East and Africa (MEA) region. Proven track record of delivering significant bottom-line impact through strategic financial planning, in-depth analysis, and cross-functional collaboration. Adept at working in fast-paced, ambiguous settings while partnering closely with regional CEOs, CFOs, service directors and finance controllers to align financial strategies with organizational goals. Known for building high-performance teams, driving process improvements and supporting executive decision-making with actionable insights and financial intelligence.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Financial Planning Analyst (FP&A)
Al Kabeer Group, a Savola Company
03.2023 - Current
Al Kabeer Group is one of the leading frozen food manufacturing companies in the GCC
Prepare and manage annual budgets and forecasts, ensuring alignment with strategic business objectives
Conduct weekly, monthly, quarterly, and annual financial planning, monitoring performance and providing detailed variance analysis and explanations
Develop and maintain weekly sales forecasts and trend vs. budget analyses, enabling early visibility into monthly performance and improving the accuracy of budget alignment and decision-making
Perform weekly sales performance analysis segmented by SKU, category, channel and region, identifying trends, growth opportunities, and performance gaps
Deliver sales trend analysis and performance forecasts to support proactive business planning and strategic decisions
Prepare SKU assortment analysis and provide data-driven recommendations to optimize product mix and profitability
Oversee geographical segmentation and promotion analysis to assess regional and campaign effectiveness
Develop competitive analysis reports using tools such as Clicflyer, evaluating market positioning and promotional strategies
Develop and present business cases to assess and validate pricing strategies, ensuring alignment with market benchmarks and internal profitability goals
Provide pricing recommendations to management based on competitor analysis and financial impact assessments, supporting strategic pricing decisions
Support revenue optimization initiatives through effective pricing, cost management, and margin enhancement strategies
Collaborate cross-functionally with marketing and operations teams to ensure financial strategies are aligned with business priorities
Work closely with the Finance Controller to prepare financial presentations with actionable insights for annual reviews and leadership meetings
Manage ad-hoc financial analysis and reporting tasks as required by the finance leadership team
Financial Planning Analyst (FP&A)
FieldCore, a GE Company
06.2020 - 03.2023
Prepared monthly financial reports for each Tool Center and region, ensuring accuracy and timeliness of financial data.
Collaborated with the Service Director and Service Managers to develop monthly, quarterly, and annual forecasts, as well as the annual budget, ensuring alignment with operational goals.
Reported financial performance by Tool Center and region to the CFO and Service Director, providing actionable insights to support decision-making.
Conducted detailed variance analysis (P&L, cost, revenue deferrals/accruals), identifying gaps and ensuring alignment between actual results and budgeted targets.
Drove operating forecasts and monitored conformity to the financial operating plan, enabling proactive financial management.
Led financial analysis of Tool Center operations, identifying internal control gaps and implementing cost-saving measures.
Maintained strict cost control at the cost center level, ensuring early detection of deviations and promoting operational efficiency.
Partnered cross-functionally with sales, operations, sourcing, and logistics teams to meet revenue and cost targets and ensure accurate cost allocation.
Coordinated with Tool Center Managers on tool rentals and resource billing, ensuring accurate revenue recognition and timely invoicing.
Prepared and presented KPI reports for monthly and quarterly business reviews, supporting executive-level strategic discussions.
Finance Lead / Accountant
FieldCore, a GE Company
07.2018 - 05.2020
Prepared general ledger account reconciliations in compliance with GE accounting standards.
Posted journal entries to the general ledger and ensured accuracy in monthly closings.
Performed monthly, quarterly, annual, and ad hoc financial reporting and analysis, focusing on balance sheet integrity and financial accuracy.
Conducted cost analysis and calculated accruals to support accurate expense recognition.
Reviewed and analyzed monthly accounts receivable reports to ensure timely collections and account accuracy.
Handled statutory reconciliations and ensured all reporting met local regulatory compliance standards.
Monitored cash balances and audited accounts payable payments to ensure policy compliance and appropriate fund allocation.
Assisted with annual audits, preparing schedules and documentation to support external auditors.
Conducted financial analysis and created reports as needed by management.
Performed various ad hoc tasks and accounting duties as assigned, contributing to smooth finance operations.
Account Payable Lead
FieldCore, a GE Company
09.2014 - 06.2018
Managed end-to-end accounts payable processes, including invoice verification, PO matching, and vendor payments.
Improved payment scheduling, reducing overdue payables and enhancing vendor relationships.
Ensured compliance with local tax and statutory requirements, maintaining accurate documentation.
SENIOR QUANTITY SURVEYOR & ESTIMATOR at Al Serh Al Kabeer Constructions GroupSENIOR QUANTITY SURVEYOR & ESTIMATOR at Al Serh Al Kabeer Constructions Group