Parameshwari Madhavan
Dubai,UAE
Summary
Dynamic professional with a robust skill set in Microsoft Office, customer service, and digital marketing. Demonstrates strong leadership skills and expertise in quality control, office management, and administration. Proven track record in operations management, business development, and sales. Committed to leveraging these competencies to drive organisational success and growth.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Manager Director
Orchids Crown LLC(Fashion Brand)
Dubai, UAE
01.2023 - 12.2024
- Managed budget allocation effectively leading to significant cost savings without impacting performance levels.
- Negotiated favourable contracts with suppliers guaranteeing quality resources at competitive prices.
- Implemented lean principles, resulting in operational improvements.
- Spearheaded marketing campaigns driving considerable increase in brand awareness and customer acquisition rate.
- Directed administration and optimisation of financial operations and accounting processes.
- Boosted gross margin percentages by initiating cost-saving measures.
- Coordinated promotional campaigns to boost brand visibility.
Relationship Officer - Digital Banking
Citibank
Dubai, UAE
06.2022 - 11.2022
- Processing Credit card applications from Digital Channels (Mobile Banking, Internet Banking for retail customers) for Customer journeys, competition benchmarking, customer adoption and usage
- To ensure all digital channels applications have gone through sufficient examination, analysis, escalation and reflection, and if possible, rectification by applicable parties
- Participate in periodic trainings on digital banking activations by digital interns and digital champions
- Kept records of all contact with clients using CRM system.
- Maintained comprehensive records of all interactions with clients for tracking progress.
Relationship Officer
Dunia Finance
Dubai, UAE
01.2019 - 06.2019
- Calling valued customers for new promotions (Credit Cards, Loans etc)
- Responsible for all sales activities, from lead generation to closer of application
- Stayed updated on latest market trends for providing relevant advice to customers,.
- Adhered strictly to company policies whilst dealing with customers, maintaining professional integrity at all times.
- To ensure the targets are met
- Cultivated long-term relationships with customers through consistent follow-up and exceptional service delivery,.
Retention Officer
Commercial Bank International
Dubai, UAE
10.2017 - 03.2018
- Respond to customer queries and address service complaints in a timely manner
- Adapted sales pitch to individual customer needs, secured multiple successful deals.
- Analyze customer feedbacks and develop new techniques to ensure customer retention
- Provide excellent customer services and ensure customer satisfaction
- Validating data and documents provided by customers/branches
- Taking ownership of retention proposals to ensure positive results for both bank and the customer
- Provides the best solutions to customers, to get customers to take on cross-sell opportunities and handle complaints and queries effectively
- Streamlined sales operations using up-to-date CRM systems and software tools.
Sales Associate
Abu Dhabi Commercial bank
Dubai, UAE
12.2014 - 06.2017
- Calling predetermined customers and proactively sells a product of the bank
- Ensure realistic commitments are giving to customers and render them excellent service to differentiate ourselves from the competition
- Managed over 100 customer calls per day.
- Strict compliance on documentation is followed as per policy norms
- Maintained knowledge of products and features to provide recommendations to customers.
- Ensure clean and healthy sourcing without resorting to quick-fix measures and fraudulent practices that may affect performance of the portfolio
Sales Executive
First Gulf Bank
Dubai, UAE
04.2013 - 10.2014
- Calling valued customers for new promotions (Credit Cards, Loans etc)
- Responsible for all sales activities, from lead generation to closer of application
- Handling customer queries and their complaints with complete satisfaction
- To ensure the targets are met
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Built long-term relationships with customers and generated referrals from existing clients.
Operations Analyst
Dunia Finance LLC
Dubai, UAE
07.2012 - 12.2012
- Reviewing and authorizing documents received from the customers
- Issuing LG in the E-Dirham application
- Sending confirmation through the customer service
- Issuing corporate deposits on maturity or based on the instruction form the customer request as per the company norms
- Issuing Salary crediting process to the customer companies who registered with the Dunia through WPS process
- Updating Higher Management with the Unit MI relating to daily inflow of applications, ensuring TAT is maintained in all products
- Ensured compliance with company policies through rigorous audit processes.
- Managed project timelines for successful delivery on schedule.
KYC Analyst
Barclays Shared Services
Chennai, India
10.2009 - 03.2012
- Perform as a KYC analysts as well as a KYC approver to perform due diligence on clients to meet AML standards
- Due Diligence Checks Done for all the Senior Executives and Board of Directors and identify the Registry, Regulation, Proof of Listing, nature of business etc., for the organizations
- Reviewing and approving client account opening files involving low risks, medium risks and high risks
- Reviewing manual and exceptions to Customer Identification Program (CIP) and recommending approval or rejection to Client Onboarders
- Contributed positively towards audit reviews as part of a dedicated KYC team.
- Conducted end-to-end review of KYC records.
- Collected, maintained and updated MIS database.
Process Associate
Citibank - TCS
Chennai, India
10.2007 - 08.2009
- Lockbox operation is services provided by the Citibank to its corporate customer
- Tcs Eserve is handling the process on behalf of Citibank N.A Lockbox functions as a ARC process
- In this process customer payments and MIS will be captured and publish in Citi direct
- Cheques and documents verification, which were sent by Client
- Maintained high standards of data accuracy for quality assurance purposes.
- Reduced risk of errors through careful monitoring of processes, ensuring operational excellence.
Education
Bachelor of Commerce - Accounting
Anna Adarsh College
06.2004 - 04.2007
Skills
- Microsoft Office
- Customer Service
- Digital Marketing
- Quality Control
- Office Management
- Leadership Skills
- Administration
- Operations Management
- Business Development
- Sales
Certification
- Human Resource Program, GE - General Electric, 2021
- Know Your Customer & Customer Due Diligence Training - Alison, 2024
- Child Care & EYFS - Alison, 2024
- Social Media Management - Coursera, 2025
Accomplishments
Think Smart Award - Barclays Shared Services
Sport Award - Barclays Shared Services
ACHIEVER Award - Abu Dhabi Commercial bank
Top Performer Award - Abu Dhabi Commercial bank
TELESALES HIGHEST CREDIT CARDS Award - Commercial Bank International
Languages
English
Tamil
Malayalam
Timeline
Manager Director
Orchids Crown LLC(Fashion Brand)
01.2023 - 12.2024
Relationship Officer - Digital Banking
Citibank
06.2022 - 11.2022
Relationship Officer
Dunia Finance
01.2019 - 06.2019
Retention Officer
Commercial Bank International
10.2017 - 03.2018
Sales Associate
Abu Dhabi Commercial bank
12.2014 - 06.2017
Sales Executive
First Gulf Bank
04.2013 - 10.2014
Operations Analyst
Dunia Finance LLC
07.2012 - 12.2012
KYC Analyst
Barclays Shared Services
10.2009 - 03.2012
Process Associate
Citibank - TCS
10.2007 - 08.2009
Bachelor of Commerce - Accounting
Anna Adarsh College
06.2004 - 04.2007
- Human Resource Program, GE - General Electric, 2021
- Know Your Customer & Customer Due Diligence Training - Alison, 2024
- Child Care & EYFS - Alison, 2024
- Social Media Management - Coursera, 2025
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