
Business Transformation | Retail | E-commerce
Commercial and Retail Operations professional with 10+ years of experience across retail, manufacturing, e-commerce, and logistics. Experienced in retail operations, commercial planning, customer experience, project management, and process improvement. Skilled at collaborating with cross-functional teams to deliver operational improvements, support business growth, and enhance customer satisfaction.
• Led retail transformation initiatives across six retail stores, strengthening customer experience and creating a consistent omnichannel brand identity.
• Managed the Shopify e-commerce platform for multiple school uniform programs, improving customer journeys, merchandising, and product presentation.
• Led the redesign and launch of the corporate website, improving navigation, product accessibility, and customer engagement.
• Planned and supervised photography and digital merchandising for 5000 products supporting retail, catalogues, and online sales.
• Coordinated projects across marketing, production, procurement, developers, and business stakeholders to deliver commercial improvements.
• Standardized product information, sales collateral, and customer communication across multiple business sectors.
• Supported CRM implementation, logistics integrations, and operational improvements to enhance customer experience.
• Established governance standards for branding, digital assets, and customer-facing communication.
• Led development and launch of three e-commerce websites from planning through implementation.
• Managed product catalogues containing more than 250 SKUs across multiple categories and variations.
• Oversaw warehouse operations, managing over 15,000 inventory items while improving inventory accuracy and fulfilment efficiency.
• Managed marketplace operations across five online sales channels.
• Coordinated logistics integrations to streamline order processing and delivery operations.
• Developed SOPs covering e-commerce, warehouse, fulfilment, logistics, and customer service.
• Produced SEO-driven content supporting online visibility and customer acquisition.
• Led operational improvement initiatives across supply chain and logistics functions.
• Designed KPI dashboards and management reports supporting business decisions.
• Conducted supplier evaluations and performance reviews to improve service quality.
• Developed operational procedures that increased consistency across departments.
• Delivered training programs supporting process adoption and operational excellence.
• Identified workflow improvements that increased operational efficiency.
• Generated AED 250,000 monthly revenue by leading the implementation of a Bank Delivery solution.
• Supported development of an in-house ERP project valued at AED 700,000.
• Delivered automation initiatives generating annual savings exceeding AED 100,000.
• Led implementation across three logistics hubs processing over 4,000 parcels daily.
• Successfully launched business operations across Oman without disrupting daily operations.
• Worked as Product Owner across merchant portals, driver applications, and operational platforms.
• Managed enterprise API integration projects supporting automation and revenue growth.
• Managed identity and access management for enterprise users.
• Supported infrastructure operations while maintaining SLA compliance.
• Provided remote technical support for enterprise systems.
• Awarded Second Stack Rank for outstanding performance.
Commercial & Operations
Business Transformation
Marketing
Operations
Tools