Prathiba Premnath
Buyer
Summary
Experienced Buyer with a proven track record of 13 years collaborating with top brands in the Middle East retail sector. Proficient in Retail Buying, Trend Analysis, Range Planning, Sourcing, Negotiation, and Operations Management. Strong background as a purchasing professional with a Master's degree focused on Buying and Merchandising, Visual Merchandising, Marketing, Operations, and Textile Sciences from LDT Nagold, Germany, & Pearl Academy of Fashion.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Buyer
Max Fashion
11.2017 - Current
- Independently managed Home and Beauty departments of a 100 million AED annual turnover business spanning 200 stores and e-commerce channels in the Middle East, focusing on skincare, fragrance, cosmetics, gifts/home fragrance, dining, and promotional items.
- Developed strategic plans for season OTB, intake margins, and growth, while conducting thorough product performance analysis, trend forecasting, and competitor assessments to optimize product assortment.
- Oversaw vendor management, negotiation, and supply chain operations, ensuring adherence to quality standards and timely deliveries, including attending international fairs and supplier visits.
- Collaborated with cross-functional teams in VM, Marketing, and E-commerce to drive sales through strategic pricing, markdowns, and category promotions.
- Successfully achieved sales, margin, sell-through, and markdown targets, while effectively managing inventory, spearheading product development, and implementing brand-building initiatives within Max.
Buyer
Lifestyle
03.2015 - 03.2017
- Oversaw a 75 million AED/PA business across 200 Middle Eastern stores and e-commerce platforms, focusing on home furnishing (Bedding and Living).
- Strategically planned season OTB, managed monthly OTB and inventory, and analyzed retail performance to develop product ranges aligned with market trends.
- Maintained vendor relationships, ensured quality standards, and implemented strategic pricing and promotions to drive sales.
Assistant buyer
Home Centre
10.2011 - 12.2014
- Assisted in managing a 156 million AED P/A business in table linen and soft furnishings, overseeing category budgets, vendor relations, and product development.
- Implemented strategic pricing, promotions, and e-commerce strategies in collaboration with marketing and visual merchandising teams.
- Conducted regular store visits to gather feedback, develop training modules, and ensure effective customer management.
Management Trainee
Central
01.2011 - 08.2011
- Assisted the relationship manager in the buying and stock coordination of women's wear
Education
MBA - Fashion Retail
Peral Academy of Fashion/LDT Nagold Germany
India / Germany 04.2001 -
Bachelor of Science - Textile Science And Fashion Designing
Mount Carmel College
India 04.2001 -
High School Diploma -
The Indian High School
Dubai, United Arab Emirates 04.2001 -
Skills
Technical Proficiency: Extensive knowledge of retail and fashion industry for strategic business development
Analytical Acumen: Strong decision-making skills, trend forecasting, and competitor analysis
Effective Communication: Excellent negotiation skills with brands, suppliers, and stakeholders
Time Management: Proven efficiency in managing multiple responsibilities and projects
Business Development: Independently managed 100 million AED/PA business across 200 stores and e-commerce channels, driving category expansion
Strategic Planning: Developed seasonal OTB, intake margins, and growth strategies aligned with organizational goals
Analytical Insight: Conduct detailed analysis of product performance and competitor activities to optimize assortments
Negotiation Skills: Proficient in securing favorable terms with suppliers, ensuring optimal margins and timely delivery
Stakeholder Collaboration: Collaborate with cross-functional teams to maximize sales and brand visibility through cohesive strategies
Locations
#604, Tulip Oasis 5, Al Furjan, Dubai, Unknown
Accomplishments
- Best Debutant: Max 2018
- Star of The Function: 2021
- Product of the Year (Home Department): 2021
- Above and Beyond Recognition: Max 2022
- Star Team Award (Beauty Department): Max 2023
- Business Achievement Award: FY 2014-2015 (Lifestyle)
- Best Project in PG: 2011
Personal Information
- Age: 35
- Gender: Female
- Nationality: Indian
- Driving License: UAE
- Marital Status: Married
Timeline
Buyer
Max Fashion
11.2017 - Current
Buyer
Lifestyle
03.2015 - 03.2017
Assistant buyer
Home Centre
10.2011 - 12.2014
Management Trainee
Central
01.2011 - 08.2011
MBA - Fashion Retail
Peral Academy of Fashion/LDT Nagold Germany
04.2001 -
Bachelor of Science - Textile Science And Fashion Designing
Mount Carmel College
04.2001 -
High School Diploma -
The Indian High School
04.2001 -
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