Accomplished logistics professional with expertise in shipping, inventory management, and 3PL management. Demonstrates strong forecasting abilities and excels as a team player. Committed to optimising supply chain operations and enhancing efficiency.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Operation Coordinator
NEW BALANCE MIDDLE EAST
Dubai
2025.08 - Current
Create contracts in ERP Aurora for accurate customer records and billing alignment.
Create sales orders, pre-orders, and FTS from customer requests.
Send orders to DC for picking, dispatch planning, and scheduling with teams.
Manage LC customers, track payments, and oversee return handling workflows.
Plan consignment and coordinate updates with wholesale market contacts.
Communicate wholesale insights across Middle East marketplaces for better channel decisions.
Achieve pricing, gross margin, and profit benchmarks by customer account.
Maintain KPI trackers for smooth outbound flow and timely dispatches.
Customer Service Coordinator
PUMA Middle East
Dubai
2019.12 - 2025.08
Creating of daily reports Orders on hand, Free to Sale Report, PLAV Reports.
Facilitate the shipping of products from one destination to another.
Establish a reasonable and appropriate lead-time for ordering and delivery of goods, ensuring this lead-time is followed up and achieved.
Applying credit limit, creation of new customers and vendors in data base as per the requirement.
Processing PO, test certificates, handling customer complaints, document control, coordinating with production and management.
Tracking and fixing shipping errors. Capturing Sales Order, Purchase order and issuing Delivery Notice for customer, FTS, MRS, retail and customers as per incoterms.
Analyze, qualify and complete charge order request both for internal and external customers.
Order Processing for UAE & GCC clients involving PI creation, stock allocation and release to logistics for dispatch in current ERP systems, Support in Planning & Executing the entire process of fulfilling customer contracts.
Prepares loads for shipment, Schedule and coordinate vendors for collection of shipments, Lead and organize production planning meetings involving all relevant departments, Plan and schedule production for commercial production, sample production and testing.
Senior Supply Chain Associate
MAERSK Global Services Pvt. Ltd.
Chennai, Tamilnadu
2016.07 - 2018.10
Handled End to End shipment activities for ADIDAS / PUMA / TARGET AUSTRALIA/ELECTROLUX from Europe to all Global destinations.
Inventory Planning, Vendor management, Carrier Allocation, Vessel & Container Booking, Stuffing & Inland Haulage Planning, Customs Clearance, Shipping Instruction Submission, House & Master Bill of lading Creation, E-Document Release.
Expedite the delivery process of material required for production by maintaining good supplier relationship to prevent the unscheduled manufacturing line downs and updating the status of procurement on daily basis.
Being the escalation point for the customer for any operational issues to feedback with solutions in time in order to retain customer confidence in the service.
Ensuring implementation meetings with customer & operations team are held in order to achieve 100% KPI as committed in proposal,On Time Deliverables.
Education
Master of Business Administration - Logistics & Shipping Management